Title :	Behind powerful brands : from strategy to campaign
Material Type:	printed text
Authors:	Jones, John Philip, Author
Publisher:	New Delhi : McGraw-Hill Pub.
Publication Date:	2000
Pagination:	xii, 322 p.
Layout:	hbk.
Size:	24 cm.
ISBN (or other code):	0074636642
Price:	910 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Advertising -- Brand name products -- India
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1090

Behind powerful brands : from strategy to campaign [printed text] / Jones, John Philip, Author . - New Delhi : McGraw-Hill Pub., 2000 . - xii, 322 p. : hbk. ; 24 cm.
ISBN : 0074636642 : 910 Baht
Languages : English (eng)

Descriptors:	[LCSH]Advertising -- Brand name products -- India
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1090