Title :	Citizen brands : putting society at the heart of your business
Material Type:	printed text
Authors:	Willmott, Michael, Author
Publisher:	John Wiley & Sons
Publication Date:	2001
Pagination:	xi, 260 p.
Layout:	ill., cloth
Size:	24 cm.
ISBN (or other code):	0471492124
Price:	1760 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products [LCSH]Product management [LCSH]Social responsibility of business
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1073

Citizen brands : putting society at the heart of your business [printed text] / Willmott, Michael, Author . - Chichester, New York : John Wiley & Sons, 2001 . - xi, 260 p. : ill., cloth ; 24 cm.
ISBN : 0471492124 : 1760 Baht
Languages : English (eng)

Descriptors:	[LCSH]Brand name products [LCSH]Product management [LCSH]Social responsibility of business
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1073