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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesThe art of writing advertising / Higgins, Denis / McGraw-Hill - 2003
Title : The art of writing advertising Material Type: printed text Authors: Higgins, Denis, Author ; Bernbach, William, Associated Name Publisher: McGraw-Hill Publication Date: 2003 Pagination: 125 p. Layout: ill., ports., pbk. Size: 23 cm. ISBN (or other code): 0071410937 Price: 595 Baht General note: Originally published: Lincolnwood, Ill. : Contemporary, 1965. Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Advertising copy
[LCSH]Advertising executives -- InterviewsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6008 The art of writing advertising [printed text] / Higgins, Denis, Author ; Bernbach, William, Associated Name . - New York, London : McGraw-Hill, 2003 . - 125 p. : ill., ports., pbk. ; 23 cm.
ISBN : 0071410937 : 595 Baht
Originally published: Lincolnwood, Ill. : Contemporary, 1965.
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Advertising copy
[LCSH]Advertising executives -- InterviewsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6008 Hold
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Barcode Call number Media type Location Section Status 32002000094241 HF5825 H55 2003 Book Main Library General Shelf Available
Title : The art of writing advertising : conversations with William Bernach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves Material Type: printed text Authors: Higgins, Denis, Interviewer Publisher: NTC Business Books Publication Date: c1989 Pagination: 125 p. Layout: ill. Size: 23 cm. ISBN (or other code): 9780844231002 Price: Gift General note: Originally published: Lincolnwood, Ill. : NTC Business Books, 1965 Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Advertising copy
[LCSH]Advertising executives -- InterviewsKeywords: Advertising. Class number: HF5825 .H5 1989 Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25199 The art of writing advertising : conversations with William Bernach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves [printed text] / Higgins, Denis, Interviewer . - Lincolnwood, Chicago, Ill. : NTC Business Books, c1989 . - 125 p. : ill. ; 23 cm.
ISSN : 9780844231002 : Gift
Originally published: Lincolnwood, Ill. : NTC Business Books, 1965
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Advertising copy
[LCSH]Advertising executives -- InterviewsKeywords: Advertising. Class number: HF5825 .H5 1989 Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25199 Copies
Barcode Call number Media type Location Section Status 32002000544955 HF5825 .H5 1989 Book Main Library General Shelf Not for loan
Title : Creative strategy in advertising Material Type: printed text Authors: Jewler, A. Jerome, Author ; Drewniany, Bonnie L., Associated Name Edition statement: 8th ed. Publisher: Thomson/Wadsworth Publication Date: 2005 Series: Wadsworth series in mass communication and journalism Pagination: xvi, 336 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 053462510X Price: 150 Baht Languages : English (eng) Descriptors: [LCSH]Advertising copy
[LCSH]Advertising layout and typographyCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17108 Creative strategy in advertising [printed text] / Jewler, A. Jerome, Author ; Drewniany, Bonnie L., Associated Name . - 8th ed. . - , 2005 . - xvi, 336 p. : ill., pbk. ; 26 cm.. - (Wadsworth series in mass communication and journalism) .
ISBN : 053462510X : 150 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising copy
[LCSH]Advertising layout and typographyCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17108 Hold
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Barcode Call number Media type Location Section Status 32002000274959 HF5825 J596 2005 Book Main Library General Shelf Available Readers who borrowed this document also borrowed:
Human resource management Mathis,, Robert L. (1944-)
Title : The online copywriter's handbook : everything you need to know to write electronic copy that sells Material Type: printed text Authors: Bly, Robert W., Author Publisher: New York : McGraw-Hill Publication Date: 2002 Pagination: xv, 320 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0658021141 Price: 892 Baht Languages : English (eng) Descriptors: [LCSH]Advertising copy
[LCSH]Electronic commerce
[LCSH]Internet marketingCurricular : BBA/BSCS/MBA/MSIT/MSM/PhDM/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=72 The online copywriter's handbook : everything you need to know to write electronic copy that sells [printed text] / Bly, Robert W., Author . - New York : McGraw-Hill, 2002 . - xv, 320 p. : ill., cloth ; 24 cm.
ISBN : 0658021141 : 892 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising copy
[LCSH]Electronic commerce
[LCSH]Internet marketingCurricular : BBA/BSCS/MBA/MSIT/MSM/PhDM/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=72 Hold
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Barcode Call number Media type Location Section Status 32002000001196 HF5415.1265 B59 2002 Book Graduate Library General Shelf Available
Title : Strategic copywriting : how to create effective advertising Material Type: printed text Authors: Applegate, Edd, Author Publisher: Rowman & Littlefield Publication Date: 2005 Pagination: xx, 253 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 9789742530683 Price: 400 Baht Languages : English (eng) Descriptors: [LCSH]Advertising copy
[LCSH]Copy writers -- Vocational guidance -- United StatesCurricular : BALA/BBA/MBA/MSM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16873 Strategic copywriting : how to create effective advertising [printed text] / Applegate, Edd, Author . - Lanham, MD : Rowman & Littlefield, 2005 . - xx, 253 p. : ill., pbk. ; 24 cm.
ISSN : 9789742530683 : 400 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising copy
[LCSH]Copy writers -- Vocational guidance -- United StatesCurricular : BALA/BBA/MBA/MSM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16873 Hold
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Barcode Call number Media type Location Section Status 32002000270528 HF5825 A648 2005 Book Main Library General Shelf Available
Title : Writing high-tech copy that sells Material Type: printed text Authors: King, Janice M. Publisher: John Wiley Publication Date: c1995 Pagination: xii, 275 p. Layout: ill. Size: 24 cm. ISBN (or other code): 9780471958467 Price: Gift Languages : English (eng) Descriptors: [LCSH]Advertising copy
[LCSH]High technology industries -- MarketingClass number: HF5825 .K44 1995 Abstract: Contents note: Pt. 1 The Foundation of High-Tech Marketing Communication.-- Pt. 2 Writing a High-Tech Marcom Document.-- Pt. 3 High-Tech Marcom Projects.-- Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19740 Writing high-tech copy that sells [printed text] / King, Janice M. . - Chicester, West Sussex, England, New York, NY, USA : John Wiley, c1995 . - xii, 275 p. : ill. ; 24 cm.
ISSN : 9780471958467 : Gift
Languages : English (eng)
Descriptors: [LCSH]Advertising copy
[LCSH]High technology industries -- MarketingClass number: HF5825 .K44 1995 Abstract: Contents note: Pt. 1 The Foundation of High-Tech Marketing Communication.-- Pt. 2 Writing a High-Tech Marcom Document.-- Pt. 3 High-Tech Marcom Projects.-- Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19740 Hold
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Barcode Call number Media type Location Section Status 32002000546471 HF5825 .K44 1995 Book Graduate Library Chess Corner Available
