| Title : | Social network analysis in telecommunications | | Material Type: | printed text | | Authors: | Reis Pinheiro Carlos Andre | | Publisher: | Hoboken, N.J. : Wiley | | Publication Date: | 2011 | | Pagination: | xx, 284 p. | | Layout: | ill. | | Size: | 24 cm | | ISBN (or other code): | 978-0-470-64754-7 | | Class number: | HE7631 | | Abstract: | "A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "-- | | Curricular : | BSCS/GE/MSIT | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=20718 |
Social network analysis in telecommunications [printed text] / Reis Pinheiro Carlos Andre . - Hoboken, N.J. : Wiley, 2011 . - xx, 284 p. : ill. ; 24 cm. ISBN : 978-0-470-64754-7 | Class number: | HE7631 | | Abstract: | "A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "-- | | Curricular : | BSCS/GE/MSIT | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=20718 |
|  |
Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSocial network analysis in telecommunications / Reis Pinheiro Carlos Andre / Hoboken, N.J. : Wiley - 2011
