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Hi-tech hi-touch branding / Temporal, Paul / John Wiley & Sons (Asia) - 2001

Public ISBD No review available on this record. Title : Hi-tech hi-touch branding : creating brand power in the age of technology Material Type: printed text Authors: Temporal, Paul, Author ; Lee, K. C., Associated Name Publisher: John Wiley & Sons (Asia) Publication Date: 2001 Pagination: x, 219 p., [4] p. of plates Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0471845965 Price: 1650 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing [LCSH]Electronic commerce Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=733 Hi-tech hi-touch branding : creating brand power in the age of technology [printed text] / Temporal, Paul, Author ; Lee, K. C., Associated Name . - Singapore, New York : John Wiley & Sons (Asia), 2001 . - x, 219 p., [4] p. of plates : ill., cloth ; 24 cm. ISBN : 0471845965 : 1650 Baht Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing [LCSH]Electronic commerce Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=733

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Barcode	Call number	Media type	Location	Section	Status
32002000022796	HF5415.13 T395 2001 c.1	Book	Graduate Library	General Shelf	Available
32002000022804	HF5415.13 T395 2001 c.2	Book	Main Library	General Shelf	Available