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SIU Thesis. Using data mining to segment metropolitan electricity authority customers / Sirirat Ngamsaneh / Bangkok : Shinawatra University - 2007
Collection Title: SIU Thesis Title : Using data mining to segment metropolitan electricity authority customers : in Bangkok, Nonthaburi, and samut Prakan Material Type: printed text Authors: Sirirat Ngamsaneh, Author ; Chuvej Chansa-ngavej, Associated Name ; Pacapol Anurit, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2007 Pagination: viii, 112 p. charts, tables Size: 30 cm. Price: 500 Baht General note: Research study. (M.S (Master of Science in Management)).-- Shinawatra University. Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Data mining
[LCSH]Forecasting -- Statistical methodsKeywords: Customer segmentation.
Data Mining.
Alyulda forecaster XL.
Metropolitan Electricity AuthorityClass number: SIU RS SOM-MSM-2007-01 Abstract: One of principle of a sustainable organization is t convert customers's satisfaction to profitability. However, markets are not homogeneous and customers vary in different dimensions: organizations need to identify market segments where they are able to serve each segment effectively. The metropolitan electricity authority (MEA) wishes to improve its marketing practices. Data mining is seen as an intelligent tool that can help accumulate and process data for better business outputs.
In this research, initial finding cab be derived from in-depth interviews. Afterward Alyulda forecaster XL, an intelligence data mining application is utilized to analyze secondary data of MEA's cutomers by Neural Network method, which trained data before forecast customer segments, finally, finding from primary (interviews) and secondary (MEA customer data base and data mining analysis) researches will be triangulated and final recommendations and suggestions will be given accordinglyCurricular : MSM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13426 SIU Thesis. Using data mining to segment metropolitan electricity authority customers : in Bangkok, Nonthaburi, and samut Prakan [printed text] / Sirirat Ngamsaneh, Author ; Chuvej Chansa-ngavej, Associated Name ; Pacapol Anurit, Associated Name . - Bangkok : Shinawatra University, 2007 . - viii, 112 p. charts, tables ; 30 cm.
500 Baht
Research study. (M.S (Master of Science in Management)).-- Shinawatra University.
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Data mining
[LCSH]Forecasting -- Statistical methodsKeywords: Customer segmentation.
Data Mining.
Alyulda forecaster XL.
Metropolitan Electricity AuthorityClass number: SIU RS SOM-MSM-2007-01 Abstract: One of principle of a sustainable organization is t convert customers's satisfaction to profitability. However, markets are not homogeneous and customers vary in different dimensions: organizations need to identify market segments where they are able to serve each segment effectively. The metropolitan electricity authority (MEA) wishes to improve its marketing practices. Data mining is seen as an intelligent tool that can help accumulate and process data for better business outputs.
In this research, initial finding cab be derived from in-depth interviews. Afterward Alyulda forecaster XL, an intelligence data mining application is utilized to analyze secondary data of MEA's cutomers by Neural Network method, which trained data before forecast customer segments, finally, finding from primary (interviews) and secondary (MEA customer data base and data mining analysis) researches will be triangulated and final recommendations and suggestions will be given accordinglyCurricular : MSM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13426 Hold
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Barcode Call number Media type Location Section Status 32002000231082 SIU RS SOM-MSM 2007-01 SIU Research Study Graduate Library Thesis Corner Available 32002000509263 SIU RS SOM-MSM-2007-01 c. 2 SIU Research Study Graduate Library Thesis Corner Available 32002000246700 SIU RS SOM-MSM 2007-01 c.1 SIU CD Master Main Library Library Counter Available 32002000246718 SIU RS SOM-MSM 2007-01 c.1 SIU CD Master Main Library Library Counter Available Elements of forecasting / Diebold, Francis X. / South-Western - 2007
Title : Elements of forecasting Material Type: printed text Authors: Diebold, Francis X. (1959-), Author Edition statement: 4th ed. Publisher: South-Western Publication Date: 2007 Pagination: xviii, 366 p. Layout: ill., hbk. Size: 25 cm. ISBN (or other code): 9780324359046 Price: 300 Baht Languages : English (eng) Descriptors: [LCSH]Forecasting -- Problems, exercises, etc
[LCSH]Forecasting -- Statistical methodsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17001 Elements of forecasting [printed text] / Diebold, Francis X. (1959-), Author . - 4th ed. . - Cincinnati, Ohio : South-Western, 2007 . - xviii, 366 p. : ill., hbk. ; 25 cm.
ISBN : 9780324359046 : 300 Baht
Languages : English (eng)
Descriptors: [LCSH]Forecasting -- Problems, exercises, etc
[LCSH]Forecasting -- Statistical methodsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17001 Hold
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Barcode Call number Media type Location Section Status 32002000271682 H61.4 D559 2007 Book Main Library General Shelf Available Forecasting principles and applications / DeLurgio, Stephen A. / Boston : Irwin/McGraw-Hill - 1998
Title : Forecasting principles and applications Material Type: printed text Authors: DeLurgio, Stephen A., Author Edition statement: 1st ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 1998 Pagination: xxviii, 802 p. Layout: ill., pbk. Size: 26 cm. Accompanying material: 1 computer disk (3 1/2 in.). ISBN (or other code): 9780071159982 Price: 1100 Baht General note: Accompanied by a disk containing data files and spreadsheets. Languages : English (eng) Descriptors: [LCSH]Forecasting -- Mathematical models
[LCSH]Forecasting -- Statistical methodsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=757 Forecasting principles and applications [printed text] / DeLurgio, Stephen A., Author . - 1st ed. . - Boston : Irwin/McGraw-Hill, 1998 . - xxviii, 802 p. : ill., pbk. ; 26 cm. + 1 computer disk (3 1/2 in.).
ISBN : 9780071159982 : 1100 Baht
Accompanied by a disk containing data files and spreadsheets.
Languages : English (eng)
Descriptors: [LCSH]Forecasting -- Mathematical models
[LCSH]Forecasting -- Statistical methodsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=757 Hold
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Barcode Call number Media type Location Section Status 32002000108454 H61.4 D45 1998 c.1 CD Accompany Graduate Library Library Counter Available 32002000016574 H61.4 D45 1998 c.2 Book Main Library General Shelf Available 32002000016566 H61.4 D45 1998 c.1 Book Main Library Library Counter Available 32002000105575 H61.4 D45 1998 c.2 CD Accompany Main Library Library Counter Available