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The infinite asset / Hill, Sam / Harvard Business School Press - 2001

Public ISBD No review available on this record. Title : The infinite asset : managing brands to build new value Material Type: printed text Authors: Hill, Sam, Author ; Lederer, Christian (1965-), Associated Name Publisher: Harvard Business School Press Publication Date: 2001 Pagination: xii, 238 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 1578512492 Price: 991 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management [LCSH]Brand name products -- Management -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2578 The infinite asset : managing brands to build new value [printed text] / Hill, Sam, Author ; Lederer, Christian (1965-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2001 . - xii, 238 p. : ill., cloth ; 24 cm. ISBN : 1578512492 : 991 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management [LCSH]Brand name products -- Management -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2578

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Barcode	Call number	Media type	Location	Section	Status
32002000000891	HD69.B7 H55 2001	Book	Main Library	General Shelf	Available