Title :	Contemporary services marketing management
Material Type:	printed text
Authors:	Gabbott, Mark, Author ; Hogg, Gillian, Associated Name
Publisher:	London : The Dryden Press
Publication Date:	1997
Pagination:	xiv, 537 p.
Layout:	ill., pbk.
Size:	25 cm.
ISBN (or other code):	0030990351
Price:	2475 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Professions -- Great Britain -- Marketing [LCSH]Services industries -- Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1024

Contemporary services marketing management [printed text] / Gabbott, Mark, Author ; Hogg, Gillian, Associated Name . - London : The Dryden Press, 1997 . - xiv, 537 p. : ill., pbk. ; 25 cm.
ISBN : 0030990351 : 2475 Baht
Languages : English (eng)

Descriptors:	[LCSH]Professions -- Great Britain -- Marketing [LCSH]Services industries -- Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1024