Title :	Romancing the customer : maximizing brand value through powerful relationship management
Material Type:	printed text
Authors:	Temporal, Paul, Author ; Trott, Martin, Associated Name
Publisher:	John Wiley & Sons
Publication Date:	2001
Pagination:	xii, 211 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	0471846155
Price:	1372 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- Marketing [LCSH]Relationship marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=101

Romancing the customer : maximizing brand value through powerful relationship management [printed text] / Temporal, Paul, Author ; Trott, Martin, Associated Name . - Singapore, New York : John Wiley & Sons, 2001 . - xii, 211 p. : ill., hbk. ; 24 cm.
ISBN : 0471846155 : 1372 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- Marketing [LCSH]Relationship marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=101