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Marketing principles & perspectives / Bearden, William O. / Irwin/McGraw-Hill - 2001

Public ISBD No review available on this record. Title : Marketing principles & perspectives Material Type: printed text Authors: Bearden, William O. (1945-), Author ; Ingram, Thomas N., Associated Name ; LaForge, Raymond W., Associated Name Edition statement: 3rd ed. Publisher: Irwin/McGraw-Hill Publication Date: 2001 Series: Irwin/McGraw-Hill series in marketing Pagination: xxxvii, 596 p. Layout: ill., pbk. Size: 29 cm. ISBN (or other code): 0072322977 Languages : English (eng) Descriptors: [LCSH]Marketing -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=736 Marketing principles & perspectives [printed text] / Bearden, William O. (1945-), Author ; Ingram, Thomas N., Associated Name ; LaForge, Raymond W., Associated Name  . -  3rd ed. . - , 2001 . - xxxvii, 596 p. : ill., pbk. ; 29 cm.. - (Irwin/McGraw-Hill series in marketing) . ISBN : 0072322977 Languages : English (eng) Descriptors: [LCSH]Marketing -- United States Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=736

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Barcode	Call number	Media type	Location	Section	Status
32002000022531	HF5415.1 B415 2001 c.1	Book	Graduate Library	General Shelf	Available
32002000022549	HF5415.1 B415 2001 c.2	Book	Graduate Library	General Shelf	Available
32002000046928	HF5415.1 B415 2001 c.3	Book	Main Library	General Shelf	Available