Title :	Knowledge-based marketing : the twenty-first century competitive edge
Material Type:	printed text
Authors:	Chaston, Ian, Author
Publisher:	SAGE
Publication Date:	2004
Pagination:	xi, 274 p.
Layout:	ill., pbk.
Size:	25 cm.
ISBN (or other code):	1412900034
Price:	1875 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10044

Knowledge-based marketing : the twenty-first century competitive edge [printed text] / Chaston, Ian, Author . - London, Thousand Oaks, Calif. : SAGE, 2004 . - xi, 274 p. : ill., pbk. ; 25 cm.
ISBN : 1412900034 : 1875 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10044