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Essentials of marketing research / Kumar, V. / John Wiley & Sons - 2002

Public ISBD No review available on this record. Title : Essentials of marketing research Material Type: printed text Authors: Kumar, V., Author ; Aaker, D. A., Associated Name ; Day, George S., Associated Name Edition statement: 2nd ed. Publisher: John Wiley & Sons Publication Date: 2002 Pagination: xix, 553 p. Layout: ill., (some col.), hbk. Size: 27 cm. Accompanying material: 1 CD-ROM (4 3/4 in). ISBN (or other code): 9780471412359 Price: 996 Baht Languages : English (eng) Descriptors: [LCSH]Marketing research Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1890 Essentials of marketing research [printed text] / Kumar, V., Author ; Aaker, D. A., Associated Name ; Day, George S., Associated Name  . -  2nd ed. . - New York, NY : John Wiley & Sons, 2002 . - xix, 553 p. : ill., (some col.), hbk. ; 27 cm. + 1 CD-ROM (4 3/4 in). ISBN : 9780471412359 : 996 Baht Languages : English (eng) Descriptors: [LCSH]Marketing research Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1890

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Barcode	Call number	Media type	Location	Section	Status
32002000002434	HF5415.2 K86 2002 c.1	Book	Graduate Library	General Shelf	Available
32002000247104	HF5415.2 K86 2002 c.1	CD Accompany	Graduate Library	Library Counter	Available
32002000011203	HF5415.2 K86 2002 c.2	Book	Main Library	General Shelf	Available
32002000247112	HF5415.2 K86 2002 c.2	CD Accompany	Main Library	Library Counter	Available