From this page you can:
Home |
Collection details
Collection SIU IS
Documents available under this collective title
Add the result to your basketSIU IS. Effectiveness of Facebook Marketing on Computer and Information Technology Training Centers in Mandalay, Myanmar / Zin Naing Nay Lin / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Effectiveness of Facebook Marketing on Computer and Information Technology Training Centers in Mandalay, Myanmar Material Type: printed text Authors: Zin Naing Nay Lin, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 82 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-M06
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Internet marketing
[LCSH]Social media -- MarketingKeywords: Buying behavior,
AIDA model,
Decision making process,
Personality traits,
Intrinsic motivation,
Brands’ pages,
Page engagement,
“Call” buttonAbstract: Purpose – Purpose of this study is to understand effectiveness of Facebook marketing strategies used by many educational firms over specific audiences’ buying behaviors from the perspective of AIDA model and buying processes. Especially to identify personality traits of majority of higher educated audiences and their intrinsic motivation on training courses, information searching, and engagement with training schools’ Facebook post and finally to understand how much brands’ pages marketing strategies on Facebook impact on audiences’ buying process.
Method – This study being on training centers’ effective use of pages on Facebook thus segmentation and targeting and approaches to reach right audiences are critical. 109 respondents’ were collected through Google survey form and 620 questionnaire papers were translated into Burmese then delivered to different schools and education centers from which 348 respondents’ completed paper were collected. Total of 457 questionnaires were used to analyze in this study from total of 729 questionnaire papers through focus group by their supervisors.
Finding – This study support nine hypothesizes in which significant relation of personality traits toward all of need recognition, information searching and page engagement then relationship of need recognition information searching and page engagement towards use of “Call” button in Facebook pages (Convicting), finally relationship between use of “Call” button and enrollment, were significantly proved in this study.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27845 SIU IS. Effectiveness of Facebook Marketing on Computer and Information Technology Training Centers in Mandalay, Myanmar [printed text] / Zin Naing Nay Lin, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 82 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-M06
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Internet marketing
[LCSH]Social media -- MarketingKeywords: Buying behavior,
AIDA model,
Decision making process,
Personality traits,
Intrinsic motivation,
Brands’ pages,
Page engagement,
“Call” buttonAbstract: Purpose – Purpose of this study is to understand effectiveness of Facebook marketing strategies used by many educational firms over specific audiences’ buying behaviors from the perspective of AIDA model and buying processes. Especially to identify personality traits of majority of higher educated audiences and their intrinsic motivation on training courses, information searching, and engagement with training schools’ Facebook post and finally to understand how much brands’ pages marketing strategies on Facebook impact on audiences’ buying process.
Method – This study being on training centers’ effective use of pages on Facebook thus segmentation and targeting and approaches to reach right audiences are critical. 109 respondents’ were collected through Google survey form and 620 questionnaire papers were translated into Burmese then delivered to different schools and education centers from which 348 respondents’ completed paper were collected. Total of 457 questionnaires were used to analyze in this study from total of 729 questionnaire papers through focus group by their supervisors.
Finding – This study support nine hypothesizes in which significant relation of personality traits toward all of need recognition, information searching and page engagement then relationship of need recognition information searching and page engagement towards use of “Call” button in Facebook pages (Convicting), finally relationship between use of “Call” button and enrollment, were significantly proved in this study.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27845 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000597961 SIU IS: SOM-MBA-2018-M06 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000597953 SIU IS: SOM-MBA-2018-M06 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. / Kaung Khant Soe / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. Material Type: printed text Authors: Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 67 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2018-M05
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business
[LCSH]Customer satisfactionKeywords: Customer Satisfaction,
Door to door services,
Promotion Factor,
Service QualityAbstract: Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850 SIU IS. Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. [printed text] / Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 67 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-M05
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business
[LCSH]Customer satisfactionKeywords: Customer Satisfaction,
Door to door services,
Promotion Factor,
Service QualityAbstract: Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data.
This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000598308 SIU IS: SOM-MBA-2018-M05 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000598399 SIU IS: SOM-MBA-2018-M05 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Effects of Compensation Management on Employees’ Satisfaction of High Tech Construction Companies in Yangon / Khin Thanda Oo / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Effects of Compensation Management on Employees’ Satisfaction of High Tech Construction Companies in Yangon Material Type: printed text Authors: Khin Thanda Oo, Author ; Buncha Limpabandhu, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 General note: SIU IS: SOM-MBA-2018-M07
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Compensation management -- Yangon
[LCSH]Motivation (Psychology)Keywords: Employee Satisfaction,
Motivation,
Job SecurityAbstract: This paper analyzes the level of job satisfaction among employees of High Tech construction along with the consideration of gender, age and experience differences. Employees were selected using purposive sampling method for the study. Further, a total of 95 respondents were selected randomly from the High Tech Concrete Yangon head offices The modified Minnesota Satisfaction Questionnaire (MSQ) was used to gather data about the job satisfaction of respondents. The results indicate that almost 66% of employees are satisfied or highly satisfied with their jobs. ‘Job security’ is the most significant factor of job satisfaction to the employees of High Tech Company. Level of job satisfaction does not differ significantly between male and female employees. However, there are significant differences in level of job satisfaction among various age groups of employees Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27852 SIU IS. Effects of Compensation Management on Employees’ Satisfaction of High Tech Construction Companies in Yangon [printed text] / Khin Thanda Oo, Author ; Buncha Limpabandhu, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018.
SIU IS: SOM-MBA-2018-M07
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Compensation management -- Yangon
[LCSH]Motivation (Psychology)Keywords: Employee Satisfaction,
Motivation,
Job SecurityAbstract: This paper analyzes the level of job satisfaction among employees of High Tech construction along with the consideration of gender, age and experience differences. Employees were selected using purposive sampling method for the study. Further, a total of 95 respondents were selected randomly from the High Tech Concrete Yangon head offices The modified Minnesota Satisfaction Questionnaire (MSQ) was used to gather data about the job satisfaction of respondents. The results indicate that almost 66% of employees are satisfied or highly satisfied with their jobs. ‘Job security’ is the most significant factor of job satisfaction to the employees of High Tech Company. Level of job satisfaction does not differ significantly between male and female employees. However, there are significant differences in level of job satisfaction among various age groups of employees Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27852 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000598290 SIU IS: SOM-MBA-2018-M07 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000598381 SIU IS: SOM-MBA-2018-M07 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. การศึกษาพฤติกรรมการยอมรับสังคมไร้เงินสดในวัยผู้ใหญ่ตอนกลาง / ศิริวดี ไกรสโมสร / กรุงเทพฯ: มหาวิทยาลัยชินวัตร - 2018
Collection Title: SIU IS Title : การศึกษาพฤติกรรมการยอมรับสังคมไร้เงินสดในวัยผู้ใหญ่ตอนกลาง Original title : A Study of the Behavioral Acceptability in Cashless Society of Middle-aged Persons Material Type: printed text Authors: ศิริวดี ไกรสโมสร, Author ; ปาลพล รอดลอยทุกข์, Associated Name ; วุฒิพงศ์ พงศ์สุวรรณ, Associated Name Publisher: กรุงเทพฯ: มหาวิทยาลัยชินวัตร Publication Date: 2018 Pagination: vii, 44 น. Layout: ตาราง, ภาพประกอบ Size: 30 ซม. Price: 500.00 บาท General note: SIU IS-T: SOLA-MAMIC-2018-04
Independent Study [MAMIC.[Arts in Media Information and Communication]]. Shinawatra University, 2018.Languages : Thai (tha) Descriptors: [LCSH]พฤติกรรมมนุษย์
[LCSH]พาณิชย์อิเล็กทรอนิกส์Keywords: สังคมไร้เงินสด,
วัยผู้ใหญ่ตอนกลางAbstract: งานวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาพฤติกรรมการยอมรับสังคมไร้เงินสดในวัยผู้ใหญ่ตอนกลาง และพฤติกรรมในวัยผู้ใหญ่ตอนกลางที่ส่งผลต่อการไม่ยอมรับสังคมไร้เงินสด ทำให้ทราบถึงพฤติกรรมสำคัญของกลุ่มเป้าหมายที่ส่งผลต่อการยอมรับสังคมไร้เงินสดในวัยผู้ใหญ่ตอนกลาง
การศึกษาใช้วิธีการทำแบบสอบถามที่มีเนื้อหาเพื่อศึกษาลักษระทางประชากรศาสตร์ พฤติกรรมการทำธุรกรรมการเงินแบบอิเล็กทรอนิกส์ และเหตุผลที่ส่งต่อการยอมรับสังคมไร้เงินสด ของวัยผู้ใหญ่ตอนกลาง ผู้วิจัยเลือกกลุ่มเป้าหมายคือ วัยผู้ใหญ่ตอนกลาง ที่ประกอบอาชีพพนักงานบริษัท/รัฐวิสาหกิจ/เอกชน/ธุรกิจส่วนตัว หรือ อื่น ๆ และมีอายุระหว่าง 35 – 60 ปี ในเขตพื้นที่กรุงเทพมหานคร โดยใช้เวลาในการเก็บข้อมูลเป็นระยะเวลา 3 เดือน ระหว่างเดือนมิถุนายน พ.ศ. 2561 ถึง เดือนสิงหาคม พ.ศ. 2561
จากการศึกษาในงานวิจัยนี้พบว่า พฤติกรรมที่ส่งผลต่อการยอมรับสังคมไร้เงินสดในวัยผู้ใหญ่ตอนกลาง มี 3 ส่วน โดยแบ่งเป็นส่วนที่ 1 ข้อมูลลักษณะทางประชากรศาสตร์ ได้แก่ เพศ อายุ ระดับการศึกษาสูงสุด อาชีพ และรายได้เฉลี่ยรวมต่อเดือน ส่วนที่ 2 พฤติกรรมการทำธุรกรรมการเงินแบบอิเล็กทรอนิกส์ เพื่อเข้าสู่สังคมไร้เงินสด ได้แก่ รูปแบบ และความถี่ของทำธุรกรรมทางการเงินแบบอิเล็กทรอนิกส์ และส่วนที่ 3 ความคิดเห็นที่ส่งผลต่อการยอมรับสังคมไร้เงินสดของวัยผู้ใหญ่ตอนกลางได้แก่ ทัศนคติ ประโยชน์ ความเชื่อมั่นและความปลอดภัยในการทำธุรกรรมอิเล็กทรอนิกส์ ซึ่งจากการศึกษาทั้ง 3 ส่วน พบว่าพฤติกรรมดังกล่าวมีผลต่อการยอมรับสังคมไร้เงินสดในวัยผู้ใหญ่ตอนกลางCurricular : GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27857 SIU IS. การศึกษาพฤติกรรมการยอมรับสังคมไร้เงินสดในวัยผู้ใหญ่ตอนกลาง = A Study of the Behavioral Acceptability in Cashless Society of Middle-aged Persons [printed text] / ศิริวดี ไกรสโมสร, Author ; ปาลพล รอดลอยทุกข์, Associated Name ; วุฒิพงศ์ พงศ์สุวรรณ, Associated Name . - [S.l.] : กรุงเทพฯ: มหาวิทยาลัยชินวัตร, 2018 . - vii, 44 น. : ตาราง, ภาพประกอบ ; 30 ซม.
500.00 บาท
SIU IS-T: SOLA-MAMIC-2018-04
Independent Study [MAMIC.[Arts in Media Information and Communication]]. Shinawatra University, 2018.
Languages : Thai (tha)
Descriptors: [LCSH]พฤติกรรมมนุษย์
[LCSH]พาณิชย์อิเล็กทรอนิกส์Keywords: สังคมไร้เงินสด,
วัยผู้ใหญ่ตอนกลางAbstract: งานวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาพฤติกรรมการยอมรับสังคมไร้เงินสดในวัยผู้ใหญ่ตอนกลาง และพฤติกรรมในวัยผู้ใหญ่ตอนกลางที่ส่งผลต่อการไม่ยอมรับสังคมไร้เงินสด ทำให้ทราบถึงพฤติกรรมสำคัญของกลุ่มเป้าหมายที่ส่งผลต่อการยอมรับสังคมไร้เงินสดในวัยผู้ใหญ่ตอนกลาง
การศึกษาใช้วิธีการทำแบบสอบถามที่มีเนื้อหาเพื่อศึกษาลักษระทางประชากรศาสตร์ พฤติกรรมการทำธุรกรรมการเงินแบบอิเล็กทรอนิกส์ และเหตุผลที่ส่งต่อการยอมรับสังคมไร้เงินสด ของวัยผู้ใหญ่ตอนกลาง ผู้วิจัยเลือกกลุ่มเป้าหมายคือ วัยผู้ใหญ่ตอนกลาง ที่ประกอบอาชีพพนักงานบริษัท/รัฐวิสาหกิจ/เอกชน/ธุรกิจส่วนตัว หรือ อื่น ๆ และมีอายุระหว่าง 35 – 60 ปี ในเขตพื้นที่กรุงเทพมหานคร โดยใช้เวลาในการเก็บข้อมูลเป็นระยะเวลา 3 เดือน ระหว่างเดือนมิถุนายน พ.ศ. 2561 ถึง เดือนสิงหาคม พ.ศ. 2561
จากการศึกษาในงานวิจัยนี้พบว่า พฤติกรรมที่ส่งผลต่อการยอมรับสังคมไร้เงินสดในวัยผู้ใหญ่ตอนกลาง มี 3 ส่วน โดยแบ่งเป็นส่วนที่ 1 ข้อมูลลักษณะทางประชากรศาสตร์ ได้แก่ เพศ อายุ ระดับการศึกษาสูงสุด อาชีพ และรายได้เฉลี่ยรวมต่อเดือน ส่วนที่ 2 พฤติกรรมการทำธุรกรรมการเงินแบบอิเล็กทรอนิกส์ เพื่อเข้าสู่สังคมไร้เงินสด ได้แก่ รูปแบบ และความถี่ของทำธุรกรรมทางการเงินแบบอิเล็กทรอนิกส์ และส่วนที่ 3 ความคิดเห็นที่ส่งผลต่อการยอมรับสังคมไร้เงินสดของวัยผู้ใหญ่ตอนกลางได้แก่ ทัศนคติ ประโยชน์ ความเชื่อมั่นและความปลอดภัยในการทำธุรกรรมอิเล็กทรอนิกส์ ซึ่งจากการศึกษาทั้ง 3 ส่วน พบว่าพฤติกรรมดังกล่าวมีผลต่อการยอมรับสังคมไร้เงินสดในวัยผู้ใหญ่ตอนกลางCurricular : GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27857 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000598365 SIU IS-T: SOLA-MAMIC-2018-04 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000598480 SIU IS-T: SOLA-MAMIC-2018-04 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Key Factors Influencing Consumer’s Willingness to Purchase Electric Cars in GuiLin City, China / Song Hao Ning / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Key Factors Influencing Consumer’s Willingness to Purchase Electric Cars in GuiLin City, China Material Type: printed text Authors: Song Hao Ning, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 44 p. Layout: Tables, illus Size: 30 cm. Price: 500.00 baht. General note: SIU IS: SOM-MBA-2019-01
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]electric power
[LCSH]Hybrid electric vehiclesKeywords: electric vehicles, consumers’ perspective, influence factors, purchase intention Abstract: Under the dual pressures of oil energy shortages and environmental pollution, many developed countries chose electric vehicles as an important development direction of the automotive industry. China also listed electric vehicles as one of the seven strategic emerging industries of the "12th Five-Year-Plan" period. With the support of the "863" special research plans on electric vehicles, some of the key technologies of electric vehicles and product development have made great progress in China. In recent years, many scholars studied how to develop electric vehicles, in particular, reached a basic consensus on developing the small electric vehicles whose technologies are basically mature. Besides, the government also introduced some relevant support policies, but the current domestic market conditions for small electric vehicles are not ideal, and consumers’ willingness to buy these cars remains low. Hence, in order to find the reasons for impeding the market development, this paper deeply investigated and analyzed the factors that influence purchase intention from the consumers’ perspective, which includes charging convenience, safety, and reliability of the vehicles, repair services, purchase and usage costs, etc.
In details, this paper built some relevant models and designed the questionnaire according to the theories of consumers’ purchase intention and the characteristics of the small electric vehicles. Through the interviews and questionnaire to those who are familiar with the electric vehicles and could afford them, the first-hand data of consumers’ intention were collected, and then an SPSS statistics software quantitative analysis was conducted as follows: firstly, the current situation of the consumers’ purchase intention was obtained through a descriptive statistics analysis, the major factors which effect the consumer’s purchase intention on the small-electric vehicles were extracted with the methodology of element study, finally, through a multiple linear regression analysis, with the purchase intention as the dependent variable the influencing factors as independent variables, the factors impacts on the purchase intention were explored.
To make the analysis results more targeted, further regression analysis was conducted under the different conditions of charging equipment ownership. Finally, according to the research analysis, related countermeasures were given, including improving using conditions of the small-electric vehicles, as well as the product quality, and reducing the users’ costs, etc.
The research findings can provide a reference for policymakers on small electric vehicle’s development, and also help the auto companies to develop new markets of these products.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27891 SIU IS. Key Factors Influencing Consumer’s Willingness to Purchase Electric Cars in GuiLin City, China [printed text] / Song Hao Ning, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 44 p. : Tables, illus ; 30 cm.
500.00 baht.
SIU IS: SOM-MBA-2019-01
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]electric power
[LCSH]Hybrid electric vehiclesKeywords: electric vehicles, consumers’ perspective, influence factors, purchase intention Abstract: Under the dual pressures of oil energy shortages and environmental pollution, many developed countries chose electric vehicles as an important development direction of the automotive industry. China also listed electric vehicles as one of the seven strategic emerging industries of the "12th Five-Year-Plan" period. With the support of the "863" special research plans on electric vehicles, some of the key technologies of electric vehicles and product development have made great progress in China. In recent years, many scholars studied how to develop electric vehicles, in particular, reached a basic consensus on developing the small electric vehicles whose technologies are basically mature. Besides, the government also introduced some relevant support policies, but the current domestic market conditions for small electric vehicles are not ideal, and consumers’ willingness to buy these cars remains low. Hence, in order to find the reasons for impeding the market development, this paper deeply investigated and analyzed the factors that influence purchase intention from the consumers’ perspective, which includes charging convenience, safety, and reliability of the vehicles, repair services, purchase and usage costs, etc.
In details, this paper built some relevant models and designed the questionnaire according to the theories of consumers’ purchase intention and the characteristics of the small electric vehicles. Through the interviews and questionnaire to those who are familiar with the electric vehicles and could afford them, the first-hand data of consumers’ intention were collected, and then an SPSS statistics software quantitative analysis was conducted as follows: firstly, the current situation of the consumers’ purchase intention was obtained through a descriptive statistics analysis, the major factors which effect the consumer’s purchase intention on the small-electric vehicles were extracted with the methodology of element study, finally, through a multiple linear regression analysis, with the purchase intention as the dependent variable the influencing factors as independent variables, the factors impacts on the purchase intention were explored.
To make the analysis results more targeted, further regression analysis was conducted under the different conditions of charging equipment ownership. Finally, according to the research analysis, related countermeasures were given, including improving using conditions of the small-electric vehicles, as well as the product quality, and reducing the users’ costs, etc.
The research findings can provide a reference for policymakers on small electric vehicle’s development, and also help the auto companies to develop new markets of these products.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27891 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000598670 SIU IS: SOM-MBA-2019-01 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598654 SIU IS: SOM-MBA-2019-01 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Factors Influencing Chinese Tourists’ Willingness to Travel to Thailand on Their Owns / Xinyu Zhao / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Factors Influencing Chinese Tourists’ Willingness to Travel to Thailand on Their Owns Material Type: printed text Authors: Xinyu Zhao, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 33 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2019-02
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Chinese -- Travel
[LCSH]Tourism -- ThailandClass number: SIU IS:SOM-MBA-2019-02 Abstract: - Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27892 SIU IS. Factors Influencing Chinese Tourists’ Willingness to Travel to Thailand on Their Owns [printed text] / Xinyu Zhao, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 33 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2019-02
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Chinese -- Travel
[LCSH]Tourism -- ThailandClass number: SIU IS:SOM-MBA-2019-02 Abstract: - Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27892 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000598712 SIU IS:SOM-MBA-2019-02 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598746 SIU IS:SOM-MBA-2019-02 c.1 Book Main Library Thesis Corner Available SIU IS. Success factors of ABC convenience stores and its customer's brand loyalty in Mandalay / Salai Benny / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Success factors of ABC convenience stores and its customer's brand loyalty in Mandalay Material Type: printed text Authors: Salai Benny, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: 64 p. Layout: Tables, ill Size: 30 cm. Price: 500 baht General note: SIU IS: SOM-MBA-2018-M01
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Customer loyalty Keywords: customer loyalty,
Brand awareness,
ABC Convenience Store,
Mandalay,
Value added on products and service,
Demography and brand loyal.Abstract: This study is about the success factor of convenience stores and their customer loyalty to both products and service of convenience stores chain in Mandalay. It is focused on how customers are very sensitive to brand awareness, product selection and brand image of ABC Convenience Store. It will also examine what kind of strategies ABC Convenience Stores use to keep customer brand loyalty and build strong brand image. It will also study the customer’s viewpoint in relation to satisfaction rate and brand loyalty of chain convenience stores in Mandalay. It will find out how ABC Convenience Stores maintain their brand loyalty to customers and in giving franchise system process to new entrepreneurs. I use very qualified questions for this research to analyze over 400 questionnaires. The data was collected from August 15 to September 5 2016. The sample size is 400 respondents, those who always go to the convenience store. I also interview the owner of ABC convenience store, managers and it franchise partners. This research tends to focus on the success factors of ABC convenience, customer satisfaction, and brand loyalty on ABC convenience store in Mandalay, Myanmar. SPSS software is used to analyze the data. I will study/examine how location affects the store, the demographic factors, and the service quality to the customer, brand awareness and brand image. Value added on the products and services depending on customers’ needs and desires is also important to the success of the ABC convenience store. Customers’ behavior in buying products at competitive prices also plays a very important role for success. Changing consumers’ behaviors demands what kind of products should be displayed in the store and in creative new ways for best customer service. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27950 SIU IS. Success factors of ABC convenience stores and its customer's brand loyalty in Mandalay [printed text] / Salai Benny, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - 64 p. : Tables, ill ; 30 cm.
500 baht
SIU IS: SOM-MBA-2018-M01
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Customer loyalty Keywords: customer loyalty,
Brand awareness,
ABC Convenience Store,
Mandalay,
Value added on products and service,
Demography and brand loyal.Abstract: This study is about the success factor of convenience stores and their customer loyalty to both products and service of convenience stores chain in Mandalay. It is focused on how customers are very sensitive to brand awareness, product selection and brand image of ABC Convenience Store. It will also examine what kind of strategies ABC Convenience Stores use to keep customer brand loyalty and build strong brand image. It will also study the customer’s viewpoint in relation to satisfaction rate and brand loyalty of chain convenience stores in Mandalay. It will find out how ABC Convenience Stores maintain their brand loyalty to customers and in giving franchise system process to new entrepreneurs. I use very qualified questions for this research to analyze over 400 questionnaires. The data was collected from August 15 to September 5 2016. The sample size is 400 respondents, those who always go to the convenience store. I also interview the owner of ABC convenience store, managers and it franchise partners. This research tends to focus on the success factors of ABC convenience, customer satisfaction, and brand loyalty on ABC convenience store in Mandalay, Myanmar. SPSS software is used to analyze the data. I will study/examine how location affects the store, the demographic factors, and the service quality to the customer, brand awareness and brand image. Value added on the products and services depending on customers’ needs and desires is also important to the success of the ABC convenience store. Customers’ behavior in buying products at competitive prices also plays a very important role for success. Changing consumers’ behaviors demands what kind of products should be displayed in the store and in creative new ways for best customer service. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27950 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607460 SIU IS: SOM-MBA-2018-M01 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Purchasing Decision Behaviors of Pharmaceutical Business Buyers in the Upper Myanmar / Maung Maung Myint / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Purchasing Decision Behaviors of Pharmaceutical Business Buyers in the Upper Myanmar Material Type: printed text Authors: Maung Maung Myint, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: 69 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-2019-M01
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]Customer serviceKeywords: Purchasing Decision,
Customer Service,
Marking 4PAbstract: This paper analyzes the level of purchasing decision of pharmaceutical business buyers along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 400 respondents were selected randomly from the upper Myanmar region. The modified Minnesota Satisfaction Questionnaire (MSQ) was used to gather data about the job satisfaction of respondents. Level of purchasing decision does not differ significantly between male and female buyers. However, there are significant differences in level of purchasing decision among various age groups of customers. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27951 SIU IS. Purchasing Decision Behaviors of Pharmaceutical Business Buyers in the Upper Myanmar [printed text] / Maung Maung Myint, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - 69 p. : Tables, ill. ; 30 cm.
500.00 baht
SIU IS: SOM-MBA-2019-M01
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]Customer serviceKeywords: Purchasing Decision,
Customer Service,
Marking 4PAbstract: This paper analyzes the level of purchasing decision of pharmaceutical business buyers along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 400 respondents were selected randomly from the upper Myanmar region. The modified Minnesota Satisfaction Questionnaire (MSQ) was used to gather data about the job satisfaction of respondents. Level of purchasing decision does not differ significantly between male and female buyers. However, there are significant differences in level of purchasing decision among various age groups of customers. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27951 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607457 SIU IS: SOM-MBA-2019-M01 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607458 SIU IS: SOM-MBA-2019-M01 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Credit risk management and profitability: A study from Nepalese commercial banks / Miku Shah / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Credit risk management and profitability: A study from Nepalese commercial banks Material Type: printed text Authors: Miku Shah, Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 54 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-2019-N23
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal Keywords: Credit Risk Management,
Profitability,
Analysis of Variance,
Multiple RegressionAbstract: The main purpose of data analysis in this study is to explain impact of credit risk management on bank profitability. Influencing variable are categorized into independent variable non-performing loan ratio, leverage ratio, capital adequacy ratio, loan loss provision, credit interest to credit facilities and dependent variable return on assets. For the study, there are total 29 commercial banks which is population, and out of which only 25 commercial bank are taken for the study.
Independent t-test, Pearson’s Correction, analysis of variance (ANOVA), multiple regression were employed with the help of SPSS. The result shows that, capital adequacy ratio, leverage ratio, non-performing loan ratio, loan loss provision ratio is negative relationship to dependent variable return on assets. Likewise, credit interest to credit facilities is positively related to return on assets.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27952 SIU IS. Credit risk management and profitability: A study from Nepalese commercial banks [printed text] / Miku Shah, Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 54 p. : Tables, ill. ; 30 cm.
500.00 baht
SIU IS: SOM-MBA-2019-N23
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal Keywords: Credit Risk Management,
Profitability,
Analysis of Variance,
Multiple RegressionAbstract: The main purpose of data analysis in this study is to explain impact of credit risk management on bank profitability. Influencing variable are categorized into independent variable non-performing loan ratio, leverage ratio, capital adequacy ratio, loan loss provision, credit interest to credit facilities and dependent variable return on assets. For the study, there are total 29 commercial banks which is population, and out of which only 25 commercial bank are taken for the study.
Independent t-test, Pearson’s Correction, analysis of variance (ANOVA), multiple regression were employed with the help of SPSS. The result shows that, capital adequacy ratio, leverage ratio, non-performing loan ratio, loan loss provision ratio is negative relationship to dependent variable return on assets. Likewise, credit interest to credit facilities is positively related to return on assets.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27952 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607491 SIU IS: SOM-MBA-2019-N23 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607492 SIU IS: SOM-MBA-2019-N23 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Factors Affecting on Brand Preference of Motorbikes Sale in Kathmandu Valley / Sharad Pant / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Factors Affecting on Brand Preference of Motorbikes Sale in Kathmandu Valley Material Type: printed text Authors: Sharad Pant, Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-2019-N30
Independent study [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Marketing -- brand
[LCSH]MotorcyclesKeywords: Brand image,
Brand attitude Brand attribute,
Brand attribute,
Reference GroupAbstract: The research is conducted on the topic “Factor Affecting on Brand Preference of Motorbikes Sales in Kathmandu Valley”. It deals with how customer makes purchase decision of motorbike on the basis of brand preference. The brand is a vital consideration in the market for any product now days. It has various factors that are analyzed by the customers. Those enable the customers to make their decision regarding what to get and what not to get. One of the factors is the image that a brand has. In present society and living way, the Brands not only represent the symbol of the company or product but also to a larger extent define the general life of a person. What the person uses can reflect his taste of life, his status in the society, his economic background and many other things.
The population for this research survey is customer of Kathmandu valley. A total of 400 questionnaires were sent online, out of them, 385 responses were considered for data analysis. The research was based in 3 different places. They are Kathmandu, Bhaktapur and Lalitpur. The result indicates that there is a positive correlation between independency of brand preference and brand attribute. It means that higher the brand attribute towards the motorbike, higher would be brand preference of motorbike sales. There is a positive correlation between brand preference and reference. It means that reference for motorbike, higher would be brand preference of motorbike sales. The regression of brand image variables on brand preference shows that beta coefficient for brand image is positive with brand preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27953 SIU IS. Factors Affecting on Brand Preference of Motorbikes Sale in Kathmandu Valley [printed text] / Sharad Pant, Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - ; 30 cm.
500.00 baht
SIU IS: SOM-MBA-2019-N30
Independent study [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Marketing -- brand
[LCSH]MotorcyclesKeywords: Brand image,
Brand attitude Brand attribute,
Brand attribute,
Reference GroupAbstract: The research is conducted on the topic “Factor Affecting on Brand Preference of Motorbikes Sales in Kathmandu Valley”. It deals with how customer makes purchase decision of motorbike on the basis of brand preference. The brand is a vital consideration in the market for any product now days. It has various factors that are analyzed by the customers. Those enable the customers to make their decision regarding what to get and what not to get. One of the factors is the image that a brand has. In present society and living way, the Brands not only represent the symbol of the company or product but also to a larger extent define the general life of a person. What the person uses can reflect his taste of life, his status in the society, his economic background and many other things.
The population for this research survey is customer of Kathmandu valley. A total of 400 questionnaires were sent online, out of them, 385 responses were considered for data analysis. The research was based in 3 different places. They are Kathmandu, Bhaktapur and Lalitpur. The result indicates that there is a positive correlation between independency of brand preference and brand attribute. It means that higher the brand attribute towards the motorbike, higher would be brand preference of motorbike sales. There is a positive correlation between brand preference and reference. It means that reference for motorbike, higher would be brand preference of motorbike sales. The regression of brand image variables on brand preference shows that beta coefficient for brand image is positive with brand preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27953 SIU IS. Relationship between Banking Training and Employee Performance in Nepal Financial Institution / Ges Bahadur Tamang / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Relationship between Banking Training and Employee Performance in Nepal Financial Institution Material Type: printed text Authors: Ges Bahadur Tamang, Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: viii, 62 p. Layout: Tables. ill. Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-2019-N31
Independent study [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Employees -- Training of -- Evaluation Keywords: Training Needs Assessment,
Training Contents,
Delivery Approaches,
Training Evaluation,
Impact of training effectAbstract: The research is conducted on the topic “Banking Training and Employee Performance in Nepalese Financial Institution: Case of Nepalese Commercial Bank”. It deals with how employee performance is made after providing training in Nepalese financial institution. Training in the organization is arranged in order to provide basic knowledge and skill for managerial employees. I have used empirical data from primary sources, by conducting a survey among a sample of training methods by distributing structured questionnaires. The population for this research survey is employee of banking and Nepalese commercial bank. A total of 400 questionnaires were sent online, out of them, 385 responses were considered for data analysis. The results hence indicate that training content has significant positive impact on employee performance. Likewise, the beta coefficient for training needs assessment is positive with employee performance. The result hence indicates that training contents has significant positive impact on employee performance. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27954 SIU IS. Relationship between Banking Training and Employee Performance in Nepal Financial Institution [printed text] / Ges Bahadur Tamang, Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - viii, 62 p. : Tables. ill. ; 30 cm.
500.00 baht
SIU IS: SOM-MBA-2019-N31
Independent study [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Employees -- Training of -- Evaluation Keywords: Training Needs Assessment,
Training Contents,
Delivery Approaches,
Training Evaluation,
Impact of training effectAbstract: The research is conducted on the topic “Banking Training and Employee Performance in Nepalese Financial Institution: Case of Nepalese Commercial Bank”. It deals with how employee performance is made after providing training in Nepalese financial institution. Training in the organization is arranged in order to provide basic knowledge and skill for managerial employees. I have used empirical data from primary sources, by conducting a survey among a sample of training methods by distributing structured questionnaires. The population for this research survey is employee of banking and Nepalese commercial bank. A total of 400 questionnaires were sent online, out of them, 385 responses were considered for data analysis. The results hence indicate that training content has significant positive impact on employee performance. Likewise, the beta coefficient for training needs assessment is positive with employee performance. The result hence indicates that training contents has significant positive impact on employee performance. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27954 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607489 SIU IS: SOM-MBA-2019-N31 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607490 SIU IS: SOM-MBA-2019-N31 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Motivation and Financial Effect of Stock Repurchasing of Industrial Securities / Han Yao / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Motivation and Financial Effect of Stock Repurchasing of Industrial Securities Material Type: printed text Authors: Han Yao, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 67 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-A-2019-02
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Financial
[LCSH]MotivationKeywords: Stock repurchasing,
Motivation,
Financial effectAbstract: With the continuous development and improvement of China's capital market in recent years, listed companies began to pay attention to the influence of stock repurchasing, and stock repurchasing began to occur frequently. So, in the development of the stock repurchasing hot situation, study the motivation and effect of implementation of share repurchasing of listed companies in our country, not only can help capitalist countries adapt to the economic system, but also can help enterprise, government, supervision department better take advantage of this tool, and promote the benign development of the market economy in our country.
Through the case analysis, this paper chooses Industrial Securities as the research object, to study the motivation and effect of stock repurchasing in Industrial Securities. Then, finding out some problems encountered in the practice of stock repurchasing in the market economy environment of our country, and draws relevant conclusions and enlightenments. The stock buyback of industrial securities basically achieved its expected purpose, which to a certain extent stabilized the stock price and then restored the confidence of investors. As for the problems found in the study, such as disclosure of stock repurchasing information and unsound stock repurchasing system, relevant policy Suggestions are put forward, and relevant Suggestions and requirements are also put forward for the management.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27955 SIU IS. Motivation and Financial Effect of Stock Repurchasing of Industrial Securities [printed text] / Han Yao, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 67 p. : Tables, ill. ; 30 cm.
500.00 baht
SIU IS: SOM-MBA-A-2019-02
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Financial
[LCSH]MotivationKeywords: Stock repurchasing,
Motivation,
Financial effectAbstract: With the continuous development and improvement of China's capital market in recent years, listed companies began to pay attention to the influence of stock repurchasing, and stock repurchasing began to occur frequently. So, in the development of the stock repurchasing hot situation, study the motivation and effect of implementation of share repurchasing of listed companies in our country, not only can help capitalist countries adapt to the economic system, but also can help enterprise, government, supervision department better take advantage of this tool, and promote the benign development of the market economy in our country.
Through the case analysis, this paper chooses Industrial Securities as the research object, to study the motivation and effect of stock repurchasing in Industrial Securities. Then, finding out some problems encountered in the practice of stock repurchasing in the market economy environment of our country, and draws relevant conclusions and enlightenments. The stock buyback of industrial securities basically achieved its expected purpose, which to a certain extent stabilized the stock price and then restored the confidence of investors. As for the problems found in the study, such as disclosure of stock repurchasing information and unsound stock repurchasing system, relevant policy Suggestions are put forward, and relevant Suggestions and requirements are also put forward for the management.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27955 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607306 SIU IS: SOM-MBA-A-2019-02 c.2 SIU Independent Study Graduate Library General Shelf Available 32002000607960 SIU IS: SOM-MBA-A-2019-02 c.1 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier / Linwen Xiao / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier Material Type: printed text Authors: Linwen Xiao, Author ; Hatairat Lertjanyakit, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 67 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 baht General note: SIU IS: SOM-MBA-A-2019-04
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Analysis
[LCSH]Financial statementsKeywords: Qingdao Haier,
Financial Statements,
Strategic AnalysisAbstract: In recent years, China's home appliance industry has entered a period of strategic transformation of enterprises. Adapting to changes in the domestic and international market environment through transformation is an important issue that these companies are currently experiencing. This article takes Haier Group as an example and uses financial statement analysis theory and methods. These methods are used to analyze the financial statements of Qingdao Haier from 2012 to 2017, and select Gree and Midea as comparison targets. Understand Haier's strengths and weaknesses in long-term solvency, short-term solvency, asset management, profitability and cost control. Then use PEST analysis method, five-force model analysis method to analyze Adidas' external environment and industry environment, comprehensively analyze Haier's financial statements and strategic management analysis, and draw the logical relationship between them, and establish financial statement analysis. Enterprise Strategy Analysis System. Finally, this paper puts forward the strategic development proposals for Qingdao Haier's strategic transition period. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27956 SIU IS. Home Appliance Industry Enterprise Development Strategy Based on Financial Statement Analysis - A Case Study of Qingdao Haier [printed text] / Linwen Xiao, Author ; Hatairat Lertjanyakit, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 67 p. : Tables, ill. ; 30 cm.
500.00 baht
SIU IS: SOM-MBA-A-2019-04
Independent study [M. [MBA-Accounting]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Analysis
[LCSH]Financial statementsKeywords: Qingdao Haier,
Financial Statements,
Strategic AnalysisAbstract: In recent years, China's home appliance industry has entered a period of strategic transformation of enterprises. Adapting to changes in the domestic and international market environment through transformation is an important issue that these companies are currently experiencing. This article takes Haier Group as an example and uses financial statement analysis theory and methods. These methods are used to analyze the financial statements of Qingdao Haier from 2012 to 2017, and select Gree and Midea as comparison targets. Understand Haier's strengths and weaknesses in long-term solvency, short-term solvency, asset management, profitability and cost control. Then use PEST analysis method, five-force model analysis method to analyze Adidas' external environment and industry environment, comprehensively analyze Haier's financial statements and strategic management analysis, and draw the logical relationship between them, and establish financial statement analysis. Enterprise Strategy Analysis System. Finally, this paper puts forward the strategic development proposals for Qingdao Haier's strategic transition period. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27956 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607481 SIU IS: SOM-MBA-A-2019-04 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607482 SIU IS: SOM-MBA-A-2019-04 c.2 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Effects of Social Media on Consumer's Decision Making in the Nepalese Education Sector / Sudarshan Bhattarai / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Effects of Social Media on Consumer's Decision Making in the Nepalese Education Sector Material Type: printed text Authors: Sudarshan Bhattarai, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 50 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-N24
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Social media -- Marketing Keywords: Social Networking Sits (SNSs),
Social Media Marketing (SMM),
Word of Mouth (WOM),
User generated content (UGC)Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27969 SIU IS. Effects of Social Media on Consumer's Decision Making in the Nepalese Education Sector [printed text] / Sudarshan Bhattarai, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 50 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-N24
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Social media -- Marketing Keywords: Social Networking Sits (SNSs),
Social Media Marketing (SMM),
Word of Mouth (WOM),
User generated content (UGC)Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27969 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607484 SIU IS: SOM-MBA-2018-N24 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607483 SIU IS: SOM-MBA-2018-N24 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Relationships between Liquidity Management and Financial Performance in Nepalese Commercial Banks / Shreeram Sah / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Relationships between Liquidity Management and Financial Performance in Nepalese Commercial Banks Material Type: printed text Authors: Shreeram Sah, Author ; Hatairat Lertjanyakit, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 61 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-N22
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal Keywords: Tobin's Q (TQ), Net worth per share (NWPS), Credit-Deposit Ratio (CDR), Capital Adequacy Ratio (CAR), Liquidity Ratio (LR), Cash Reserve Ratio (CRR) Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27970 SIU IS. Relationships between Liquidity Management and Financial Performance in Nepalese Commercial Banks [printed text] / Shreeram Sah, Author ; Hatairat Lertjanyakit, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 61 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-N22
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal Keywords: Tobin's Q (TQ), Net worth per share (NWPS), Credit-Deposit Ratio (CDR), Capital Adequacy Ratio (CAR), Liquidity Ratio (LR), Cash Reserve Ratio (CRR) Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27970 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607485 SIU IS: SOM-MBA-2018-N22 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607487 SIU IS: SOM-MBA-2018-N22 c.1 SIU Independent Study Main Library Thesis Corner Available