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Add the result to your basketSIU Thesis. Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products / Thanisorn Rojanadilok / Bangkok: Shinawatra University - 2017
Collection Title: SIU Thesis Title : Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products Material Type: printed text Authors: Thanisorn Rojanadilok, Author ; Byaporn na Nagara, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 69 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-PhD-MS-2014-06
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Cosmetics
[LCSH]MarketingKeywords: Cosmetic products, Thai herbal cosmetic products, Import Herbal cosmetic products, Marketing strategy Abstract: This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of Imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the products e.g. The products are blend of herbs, the most effective skin care for healthy, revitalized skin, and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor, and color of the imported products are the important purchasing decision factor. Physical appearance of products are non greasy, non oily helps absorbs quickly into skin, and help smooth the skin surface texture and packaging design, color, size,and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision, the image of the brand has all the criteria value, quality reliability trust, intangible and deliver benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering more lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhanceing the brand’s image. The site also uses Facebook page by constantly updating content photos, videos, information about events, Youtube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27603 SIU Thesis. Marketing Strategy of Herbal Cosmetic Products: Comparison between Thai and Imported Products [printed text] / Thanisorn Rojanadilok, Author ; Byaporn na Nagara, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 69 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOM-PhD-MS-2014-06
Thesis [Ph.D.[Management Science]]--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Cosmetics
[LCSH]MarketingKeywords: Cosmetic products, Thai herbal cosmetic products, Import Herbal cosmetic products, Marketing strategy Abstract: This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of Imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the products e.g. The products are blend of herbs, the most effective skin care for healthy, revitalized skin, and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor, and color of the imported products are the important purchasing decision factor. Physical appearance of products are non greasy, non oily helps absorbs quickly into skin, and help smooth the skin surface texture and packaging design, color, size,and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision, the image of the brand has all the criteria value, quality reliability trust, intangible and deliver benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering more lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhanceing the brand’s image. The site also uses Facebook page by constantly updating content photos, videos, information about events, Youtube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27603 Hold
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Barcode Call number Media type Location Section Status 32002000596856 SIU THE: SOM-PhD-MS-2014-06 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000596864 SIU THE: SOM-PhD-MS-2014-06 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. A Collective Intelligence Framework for Collaborative Knowledge Creation and Sharing Systems / Krissada Maleewong / Bangkok: Shinawatra University - 2013
Collection Title: SIU Thesis Title : A Collective Intelligence Framework for Collaborative Knowledge Creation and Sharing Systems Material Type: printed text Authors: Krissada Maleewong, Author ; Chutiporn Anutariya, Associated Name ; Vilas Wuwongse, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2013 Pagination: xi, 135 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOIT-PhD-IT-2013-01
Thesis. [Ph.D. [Information Technology]]. - Shinawatra University, 2013.Languages : English (eng) Descriptors: [LCSH]Semantic Web Keywords: Collaborative Knowledge Creation and Sharing Systems, Collective Intelligence, Argumentation, Semantic Web, Social Web Abstract: Collaborative knowledge creation and sharing systems have been continuing to grow with increasing number of contributors and covering a wide range of disciplines. Many of such systems are successful in encouraging people to participate actively in content creation and knowledge sharing, and leading to the unanticipated explosion of innovative ideas. However, they still lack an effective mechanism to enhance collective intelligence and enable human-machine synergy. To tackle such problem, this thesis performs a literature survey, identifies important problems, and gathers key requirements of collaborative knowledge creation and sharing systems, as well as compares the requirements with existing solutions. It was found that the available systems are inefficient and insufficient to foster and facilitate community deliberation, while intelligent services are demanded. This research, therefore, aims to fill this need by developing a collective intelligence framework, namely Semantic Argumentation-based Model (SAM), which enhances a collaborative knowledge creation and sharing process and can serve as a solid foundation for such a system.
SAM harnesses community deliberation by encouraging multiple users to cooperatively express ideas or positions on a complex issue, and to submit arguments which support or oppose other members’ ideas. In principle, an idea with high content quality and achieves a high degree of community agreement is considered as a potential solution to solve the issue. The community deliberation are structurally and semantically captured and encoded in RDF/OWL language conforming to the developed SAM Schema (SAMS) which enables automated analysis across the community knowledge base. In order to achieve quality-assured consensual knowledge, a number of useful measures are formally defined for assessing the quality of a user-generated content and determining a group preference on a certain position. A high-quality position supported by most members is considered as a potential position to solve the issue. Founded on SAM, a Web-based prototype system, namely ciSAM, has been developed in order to validate the practicality and usability of the proposed approach in real-world scenarios. The experimental results from various usage scenarios in this research verify that SAM can enhance collaborative knowledge creation and sharing more efficiently.Curricular : BSCS/MSIT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27647 SIU Thesis. A Collective Intelligence Framework for Collaborative Knowledge Creation and Sharing Systems [printed text] / Krissada Maleewong, Author ; Chutiporn Anutariya, Associated Name ; Vilas Wuwongse, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2013 . - xi, 135 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOIT-PhD-IT-2013-01
Thesis. [Ph.D. [Information Technology]]. - Shinawatra University, 2013.
Languages : English (eng)
Descriptors: [LCSH]Semantic Web Keywords: Collaborative Knowledge Creation and Sharing Systems, Collective Intelligence, Argumentation, Semantic Web, Social Web Abstract: Collaborative knowledge creation and sharing systems have been continuing to grow with increasing number of contributors and covering a wide range of disciplines. Many of such systems are successful in encouraging people to participate actively in content creation and knowledge sharing, and leading to the unanticipated explosion of innovative ideas. However, they still lack an effective mechanism to enhance collective intelligence and enable human-machine synergy. To tackle such problem, this thesis performs a literature survey, identifies important problems, and gathers key requirements of collaborative knowledge creation and sharing systems, as well as compares the requirements with existing solutions. It was found that the available systems are inefficient and insufficient to foster and facilitate community deliberation, while intelligent services are demanded. This research, therefore, aims to fill this need by developing a collective intelligence framework, namely Semantic Argumentation-based Model (SAM), which enhances a collaborative knowledge creation and sharing process and can serve as a solid foundation for such a system.
SAM harnesses community deliberation by encouraging multiple users to cooperatively express ideas or positions on a complex issue, and to submit arguments which support or oppose other members’ ideas. In principle, an idea with high content quality and achieves a high degree of community agreement is considered as a potential solution to solve the issue. The community deliberation are structurally and semantically captured and encoded in RDF/OWL language conforming to the developed SAM Schema (SAMS) which enables automated analysis across the community knowledge base. In order to achieve quality-assured consensual knowledge, a number of useful measures are formally defined for assessing the quality of a user-generated content and determining a group preference on a certain position. A high-quality position supported by most members is considered as a potential position to solve the issue. Founded on SAM, a Web-based prototype system, namely ciSAM, has been developed in order to validate the practicality and usability of the proposed approach in real-world scenarios. The experimental results from various usage scenarios in this research verify that SAM can enhance collaborative knowledge creation and sharing more efficiently.Curricular : BSCS/MSIT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27647 Hold
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Barcode Call number Media type Location Section Status 32002000597037 SIU THE: SOIT-PhD-IT-2013-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000597060 SIU THE: SOIT-PhD-IT-2013-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Nurturing and Transferring Entrepreneurship in Thai Business Families / Rungluck Naksung / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Nurturing and Transferring Entrepreneurship in Thai Business Families Material Type: printed text Authors: Rungluck Naksung, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 75 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-MBA-2018-01
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Entrepreneurship -- Thailand Keywords: Family business, Business family, Nurturing, Entrepreneurship, Thailand Abstract: This research aims to (1) to investigate patterns and phenomena of entrepreneurship formation in Thai business families; (2) to investigate practices of parent (the founders/predecessors of the business family) in nurturing and transferring entrepreneurship to their family members (successors); and (3) to build a model for nurturing and transferring entrepreneurship in Thai business families. Qualitative research is deemed the most appropriate for this study since the research questions are targeted to investigate on “how” and “why” questions which are: (1) When and how entrepreneurship is formed in business families?; and (2) How family members’ entrepreneurship is nurtured and transformed by their parents (the founders/predecessors of the business)? What strategies do they use?
The Semi-structured interview was used for collecting data from key informants who are potential successors of Thai business families. The in-depth interview allows the researcher to explore, assess, and evaluate concepts, practices, and family strategies of transgenerational entrepreneurship in their natural setting. The interview questions cover the background of the firm and the interviewees, but the rest of the interview was focused on the interviewee’s experience in the family business and the interviewee relationship with his or her father and mother (the founders/predecessors of the business). There were eighteen Each interview took place at the interviewees’ offices or any convenient places and lasted between forty-five to sixty minutes.
The study demonstrates that entrepreneurship in the Thai business families has emerged since childhood developmental stages. This means family entrepreneurship of the potential successors should be built as soon as possible. The key practices of the Thai business families used for creating family entrepreneurship are: (1) Parental role modeling; (2) Parental family business practices; and (3) Parental support. The study suggests the effective process of nurturing and transferring entrepreneurship in the Thai business families. Firstly, the founder or predecessor should build the family infrastructure which comprises of two main factors, intellectual and mental. According to the findings, these two factors must be created simultaneously. Secondly, the family accelerators must be built and employed to enhance effectiveness of the nurturing and transferring process in the family. The accelerators are the parental role modeling, the parental family business practices, and the parental supports. The parental role modeling has a direct impact on the family factors which are predecessor-successor identity alignment, family involvement, family orientation, and family expectation. Once the potential successors are able to identify and to match their personality with the predecessors, they are likely to align themselves with the future career. In this case, if they are happy, they are like to work in the family business called “affective commitment” (McMullen & Warnick, 2015). If they have no choice because they are the eldest son, eldest daughter or no one can replace their leading position, they are likely to work in the family business called “normative commitment” (McMullen & Warnick, 2015). However, there are a number of potential successors who are happy to work in the family business because the cost of running their own venture is higher called “continuance commitment” (McMullen & Warnick, 2015). Finally, the parental supports are very important to drive self-efficacy and locus of control of the potential successors. The founder or predecessor should support their children in the way they need. They should not be forced to take care of the family business. If the parent can do so, the effective process of nurturing and transferring entrepreneurship in the business families is likely to be successful.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27648 SIU Thesis. Nurturing and Transferring Entrepreneurship in Thai Business Families [printed text] / Rungluck Naksung, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 75 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOM-MBA-2018-01
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Entrepreneurship -- Thailand Keywords: Family business, Business family, Nurturing, Entrepreneurship, Thailand Abstract: This research aims to (1) to investigate patterns and phenomena of entrepreneurship formation in Thai business families; (2) to investigate practices of parent (the founders/predecessors of the business family) in nurturing and transferring entrepreneurship to their family members (successors); and (3) to build a model for nurturing and transferring entrepreneurship in Thai business families. Qualitative research is deemed the most appropriate for this study since the research questions are targeted to investigate on “how” and “why” questions which are: (1) When and how entrepreneurship is formed in business families?; and (2) How family members’ entrepreneurship is nurtured and transformed by their parents (the founders/predecessors of the business)? What strategies do they use?
The Semi-structured interview was used for collecting data from key informants who are potential successors of Thai business families. The in-depth interview allows the researcher to explore, assess, and evaluate concepts, practices, and family strategies of transgenerational entrepreneurship in their natural setting. The interview questions cover the background of the firm and the interviewees, but the rest of the interview was focused on the interviewee’s experience in the family business and the interviewee relationship with his or her father and mother (the founders/predecessors of the business). There were eighteen Each interview took place at the interviewees’ offices or any convenient places and lasted between forty-five to sixty minutes.
The study demonstrates that entrepreneurship in the Thai business families has emerged since childhood developmental stages. This means family entrepreneurship of the potential successors should be built as soon as possible. The key practices of the Thai business families used for creating family entrepreneurship are: (1) Parental role modeling; (2) Parental family business practices; and (3) Parental support. The study suggests the effective process of nurturing and transferring entrepreneurship in the Thai business families. Firstly, the founder or predecessor should build the family infrastructure which comprises of two main factors, intellectual and mental. According to the findings, these two factors must be created simultaneously. Secondly, the family accelerators must be built and employed to enhance effectiveness of the nurturing and transferring process in the family. The accelerators are the parental role modeling, the parental family business practices, and the parental supports. The parental role modeling has a direct impact on the family factors which are predecessor-successor identity alignment, family involvement, family orientation, and family expectation. Once the potential successors are able to identify and to match their personality with the predecessors, they are likely to align themselves with the future career. In this case, if they are happy, they are like to work in the family business called “affective commitment” (McMullen & Warnick, 2015). If they have no choice because they are the eldest son, eldest daughter or no one can replace their leading position, they are likely to work in the family business called “normative commitment” (McMullen & Warnick, 2015). However, there are a number of potential successors who are happy to work in the family business because the cost of running their own venture is higher called “continuance commitment” (McMullen & Warnick, 2015). Finally, the parental supports are very important to drive self-efficacy and locus of control of the potential successors. The founder or predecessor should support their children in the way they need. They should not be forced to take care of the family business. If the parent can do so, the effective process of nurturing and transferring entrepreneurship in the business families is likely to be successful.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27648 Hold
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Barcode Call number Media type Location Section Status 32002000597052 SIU THE: SOM-MBA-2018-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000597086 SIU THE: SOM-MBA-2018-01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available SIU Thesis. Research on E-commerce Business Model Application for Fresh Agricultural Products in China: A Case Study in Yunnan Province / Xiaodong Liu / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Research on E-commerce Business Model Application for Fresh Agricultural Products in China: A Case Study in Yunnan Province Material Type: printed text Authors: Xiaodong Liu, Author ; Walsh, John, Associated Name ; Wilaiporn Laohakosol, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: ix, 154 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-PhD-M-2018-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business -- Model
[LCSH]e-CommerceKeywords: E-commerce, Fresh agricultural product, Business model, Yunnan Province Abstract: At present, the development of e-commerce in China is entering a new phase of intensive innovation and rapid expansion. It has become an important engine to stimulate China's consumption demand, promote the upgrading of traditional industries and develop modern agriculture. Fresh agricultural products e-commerce started late in China. It has been developing rapidly in recent years. In 2012, several large corporations entered the fresh agricultural e-commerce industry. The development of e-commerce of fresh agricultural products has reached a new height, which has attracted more and more attention from social circles and has become a hot research area.
In this context, through reading a lot of relevant literature, On the basis of the basic theory of e-commerce of fresh agricultural products, this article makes a comprehensive analysis on application of fresh agricultural products e-commerce model from three perspectives of e-commerce with corporations, consumers and producers. And describes the current situation of the development of e-commerce of fresh agricultural products in china. Based on the existing e-commerce corporation for fresh agricultural products, it summarizes the business models, compares and analyzes the advantages and disadvantages of each model, and studies the typical cases of each model. And then, refines the main factors of business models.
Meanwhile, the article selected Yunnan Province as the research area. Through the questionnaire survey, it analyzes the consumer behavior and producer status. In research methods, the basic idea of SWOT quantitative analysis method is based on the analysis of enterprise internal and external environment, using the AHP method give the weight to the strengths factors, weaknesses factors, opportunities factors and threats factors of industry. the combination of the qualitative and quantitative methods explores the factors affecting on agricultural producers’ e-commerce application in Yunnan.
Finally, it concludes the development trend and strategy of fresh agricultural products e-commerce business model in ChinaCurricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27650 SIU Thesis. Research on E-commerce Business Model Application for Fresh Agricultural Products in China: A Case Study in Yunnan Province [printed text] / Xiaodong Liu, Author ; Walsh, John, Associated Name ; Wilaiporn Laohakosol, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - ix, 154 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOM-PhD-M-2018-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business -- Model
[LCSH]e-CommerceKeywords: E-commerce, Fresh agricultural product, Business model, Yunnan Province Abstract: At present, the development of e-commerce in China is entering a new phase of intensive innovation and rapid expansion. It has become an important engine to stimulate China's consumption demand, promote the upgrading of traditional industries and develop modern agriculture. Fresh agricultural products e-commerce started late in China. It has been developing rapidly in recent years. In 2012, several large corporations entered the fresh agricultural e-commerce industry. The development of e-commerce of fresh agricultural products has reached a new height, which has attracted more and more attention from social circles and has become a hot research area.
In this context, through reading a lot of relevant literature, On the basis of the basic theory of e-commerce of fresh agricultural products, this article makes a comprehensive analysis on application of fresh agricultural products e-commerce model from three perspectives of e-commerce with corporations, consumers and producers. And describes the current situation of the development of e-commerce of fresh agricultural products in china. Based on the existing e-commerce corporation for fresh agricultural products, it summarizes the business models, compares and analyzes the advantages and disadvantages of each model, and studies the typical cases of each model. And then, refines the main factors of business models.
Meanwhile, the article selected Yunnan Province as the research area. Through the questionnaire survey, it analyzes the consumer behavior and producer status. In research methods, the basic idea of SWOT quantitative analysis method is based on the analysis of enterprise internal and external environment, using the AHP method give the weight to the strengths factors, weaknesses factors, opportunities factors and threats factors of industry. the combination of the qualitative and quantitative methods explores the factors affecting on agricultural producers’ e-commerce application in Yunnan.
Finally, it concludes the development trend and strategy of fresh agricultural products e-commerce business model in ChinaCurricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27650 Hold
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Barcode Call number Media type Location Section Status 32002000597714 SIU THE: SOM-PhD-M-2018-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000597094 SIU THE: SOM-PhD-M-2018-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Promoting Cultural Discussion in ESL Classroom through Film and Awareness-Raising / Akkades Karnassadej / Bangkok: Shinawatra University - 2017
Collection Title: SIU Thesis Title : Promoting Cultural Discussion in ESL Classroom through Film and Awareness-Raising Material Type: printed text Authors: Akkades Karnassadej, Author ; Steven Ray McKee, Associated Name ; Palphol Rodloytuk, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 118 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU THE: SOLA-MTEIL-2017-02
Thesis. [M.Ed.[Teaching English]]. Shinawatra University, 2017.Languages : English (eng) Descriptors: [LCSH]Cultural
[LCSH]FilmKeywords: Film, ELT, Cultural discussion, Awareness-raising Abstract: Films and Awareness-raising are useful resources for promoting cultural discussions in ESL classroom. They draw the learners’ attention to the clues of the target language. This study would examine whether awareness-raising is effective for promoting discussions of cultural issues in the texts of a film and explore the students’ attitudes towards awareness-raising. The film selected for this study was Love Actually. The participants of this study included 37 students. The instruments included the four steps of awareness-raising instructions and a questionnaire. The conclusion drew from qualitative and quantitative analyses. Descriptive analysis and descriptive statistics used for data analysis. The result of the study showed that films instructions and awareness-raising could be affected and be enhanced students on the target of language and cultural discussion. Students become more aware of their language learning on listening and speaking. In addition, the students’ attitude towards films and awareness-raising were positive. To succeed the next study on ESL classroom, researchers should select the film that is most appropriate for the purpose of cultural promotion and the student English proficiency and turn it into well-planned teaching materials to specifically draw the learners’ attention to learning. Curricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27653 SIU Thesis. Promoting Cultural Discussion in ESL Classroom through Film and Awareness-Raising [printed text] / Akkades Karnassadej, Author ; Steven Ray McKee, Associated Name ; Palphol Rodloytuk, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 118 p. : ill, Tables. ; 30 cm.
500.00
SIU THE: SOLA-MTEIL-2017-02
Thesis. [M.Ed.[Teaching English]]. Shinawatra University, 2017.
Languages : English (eng)
Descriptors: [LCSH]Cultural
[LCSH]FilmKeywords: Film, ELT, Cultural discussion, Awareness-raising Abstract: Films and Awareness-raising are useful resources for promoting cultural discussions in ESL classroom. They draw the learners’ attention to the clues of the target language. This study would examine whether awareness-raising is effective for promoting discussions of cultural issues in the texts of a film and explore the students’ attitudes towards awareness-raising. The film selected for this study was Love Actually. The participants of this study included 37 students. The instruments included the four steps of awareness-raising instructions and a questionnaire. The conclusion drew from qualitative and quantitative analyses. Descriptive analysis and descriptive statistics used for data analysis. The result of the study showed that films instructions and awareness-raising could be affected and be enhanced students on the target of language and cultural discussion. Students become more aware of their language learning on listening and speaking. In addition, the students’ attitude towards films and awareness-raising were positive. To succeed the next study on ESL classroom, researchers should select the film that is most appropriate for the purpose of cultural promotion and the student English proficiency and turn it into well-planned teaching materials to specifically draw the learners’ attention to learning. Curricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27653 Hold
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Barcode Call number Media type Location Section Status 32002000597847 SIU THE: SOLA-MTEIL-2017-02 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000597136 SIU THE: SOLA-MTEIL-2017-02 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Quasi Experiment Teaching English Through Songs / Nattawan Rangkaew / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Quasi Experiment Teaching English Through Songs Material Type: printed text Authors: Nattawan Rangkaew, Author ; Steven Ray McKee, Associated Name ; Palphol Rodloytuk, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 55 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU THE: SOLA-MTEIL-2018-01
Thesis. [M.Ed.[Teaching English]]. Shinawatra University, 2018.Languages : English (eng) Descriptors: [LCSH]English language -- Study and teaching
[LCSH]SongKeywords: Student Satisfaction, Quasi Experiment, Bloom’s Taxonomy, Learning English Through Songs Abstract: This thesis assessed the instructional practice of teaching English through songs for the purpose of improving ESL students’ vocabulary, grammar, and phrases. The hypothesis of this research was that a song lesson can help students to feel better regarding their English skills and the improvement of these skills. A quasi experimental assessment was used with a convenience sample of 30 randomly selected nursing students attending Shinawatra University. The data of this research is from the responses given to a questionnaire by students. The nursing students rated their satisfaction score for the various lessons. The researcher used this satisfaction ranking level to calculate and to determine if there was a difference satisfaction level between each group by using ANOVA analysis. The research findings were then analysed and explained using the Bloom’s Taxonomy model.
A ‘Song lesson’ can be considered as an option to supplement traditional instructional planning. Students can remember words or phrases if there is frequent listening to a song. The students can improve their understanding skills which is the second level of Bloom’s Taxonomy. But in the end, a song lesson is very difficult to go beyond the second level of Bloom’s taxonomy because songs are not always grammatically correct. The results of this research indicates that a song lesson can help students to develop a greater interest in studying English and it can help their oral communication skills.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27780 SIU Thesis. Quasi Experiment Teaching English Through Songs [printed text] / Nattawan Rangkaew, Author ; Steven Ray McKee, Associated Name ; Palphol Rodloytuk, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 55 p. : Tables, ill ; 30 cm.
500.00
SIU THE: SOLA-MTEIL-2018-01
Thesis. [M.Ed.[Teaching English]]. Shinawatra University, 2018.
Languages : English (eng)
Descriptors: [LCSH]English language -- Study and teaching
[LCSH]SongKeywords: Student Satisfaction, Quasi Experiment, Bloom’s Taxonomy, Learning English Through Songs Abstract: This thesis assessed the instructional practice of teaching English through songs for the purpose of improving ESL students’ vocabulary, grammar, and phrases. The hypothesis of this research was that a song lesson can help students to feel better regarding their English skills and the improvement of these skills. A quasi experimental assessment was used with a convenience sample of 30 randomly selected nursing students attending Shinawatra University. The data of this research is from the responses given to a questionnaire by students. The nursing students rated their satisfaction score for the various lessons. The researcher used this satisfaction ranking level to calculate and to determine if there was a difference satisfaction level between each group by using ANOVA analysis. The research findings were then analysed and explained using the Bloom’s Taxonomy model.
A ‘Song lesson’ can be considered as an option to supplement traditional instructional planning. Students can remember words or phrases if there is frequent listening to a song. The students can improve their understanding skills which is the second level of Bloom’s Taxonomy. But in the end, a song lesson is very difficult to go beyond the second level of Bloom’s taxonomy because songs are not always grammatically correct. The results of this research indicates that a song lesson can help students to develop a greater interest in studying English and it can help their oral communication skills.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27780 Hold
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Barcode Call number Media type Location Section Status 32002000597813 SIU THE: SOLA-MTEIL-2018-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Macroeconomic Factors and Their Influences on Initial Public Offering (IPO) in Nepal / Ayush Sharma / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Macroeconomic Factors and Their Influences on Initial Public Offering (IPO) in Nepal Material Type: printed text Authors: Ayush Sharma, Author ; Wilaiporn Laohakosol, Associated Name ; Arhan Sthapit, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 82 p. Layout: Tables, ill Size: 30 ซม. Price: 500.00 General note: SIU THE: SOM-MBA-2018-N01
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Inflation
[LCSH]Interest ratesKeywords: Initial Public Offering (IPO), Real Gross Domestic Product, Inflation, Interest rate, Stock Market Index, Remittance, Correlation and Multiple Regressions Abstract: The study examines the impact of macroeconomic variables on the Initial Public Offering (IPO) in Nepal during the period from 1993/94 to 2015/16. Applying the correlation and the multiple regressions, the study finds that among the multiple independent macroeconomic variables taken for analysis: real gross domestic product, inflation, interest rate, stock market index and remittance, only interest rate, stock market index and remittance affected the dependent variable IPO, which was proxy by Number of IPOs, Total IPO Proceeds raised, Average IPO Proceeds raised. Stock market index and remittance have a statistically significant positive relationship with the dependent variables IPO and all of its proxies. The Interest rate, on the other hand, has a negative statistically significant relationship with the dependent variables IPO and all of its proxies. The results show that the interest rate has a negative impact on the frequency of the IPO floatation and the IPO proceeds floated by firms, in the primary market. A growing secondary stock market activity, higher inflow of remittance in the economy and a falling interest rate in the market, influences more number of firms to go public with high issue amount. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27825 SIU Thesis. Macroeconomic Factors and Their Influences on Initial Public Offering (IPO) in Nepal [printed text] / Ayush Sharma, Author ; Wilaiporn Laohakosol, Associated Name ; Arhan Sthapit, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 82 p. : Tables, ill ; 30 ซม.
500.00
SIU THE: SOM-MBA-2018-N01
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Inflation
[LCSH]Interest ratesKeywords: Initial Public Offering (IPO), Real Gross Domestic Product, Inflation, Interest rate, Stock Market Index, Remittance, Correlation and Multiple Regressions Abstract: The study examines the impact of macroeconomic variables on the Initial Public Offering (IPO) in Nepal during the period from 1993/94 to 2015/16. Applying the correlation and the multiple regressions, the study finds that among the multiple independent macroeconomic variables taken for analysis: real gross domestic product, inflation, interest rate, stock market index and remittance, only interest rate, stock market index and remittance affected the dependent variable IPO, which was proxy by Number of IPOs, Total IPO Proceeds raised, Average IPO Proceeds raised. Stock market index and remittance have a statistically significant positive relationship with the dependent variables IPO and all of its proxies. The Interest rate, on the other hand, has a negative statistically significant relationship with the dependent variables IPO and all of its proxies. The results show that the interest rate has a negative impact on the frequency of the IPO floatation and the IPO proceeds floated by firms, in the primary market. A growing secondary stock market activity, higher inflow of remittance in the economy and a falling interest rate in the market, influences more number of firms to go public with high issue amount. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27825 Hold
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Barcode Call number Media type Location Section Status 32002000597979 SIU THE: SOM-MBA-2018-N01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000597987 SIU THE: SOM-MBA-2018-N01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. The Role of Information and Communication Technology in Enabling Myanmar Subsistence Farmers to Enter Regional and International / Mya Kay Khaing Win / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : The Role of Information and Communication Technology in Enabling Myanmar Subsistence Farmers to Enter Regional and International Material Type: printed text Authors: Mya Kay Khaing Win, Author ; John Walsh, Associated Name ; Hatairat Lertjanyakit, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: ix, 126 p. Layout: Tables, ill Size: 30 cm. Price: 500 Baht General note: SIU THE: SOM-PhD-MS-2018-M01
Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Farmers -- Myanmar.
[LCSH]Information and Communication TechnologyKeywords: Information and Communication Technologies.
Market Access.
Farmers, Myanmar.
Technology Acceptance Model (TAM).Abstract: This study assessed the role of information and communication technologies (ICTs) in contributing Myanmar subsistence farmers to enter regional and international market by looking into the access and use of ICT tools such as of mobile phones by analyzing data from 411 farmers from two divisions of Myanmar selected by using the random sampling method. Specifically the study determined the relationship between farmers’ demographic and farm related attributes and access to ICTs and access to agricultural information via internet. Lastly, the research established the farmers’ perception on the effectiveness of ICTs in dissemination of agricultural and livestock information. Structured questionnaire was used to get the required data. It was found that there is a significant relationship between demographic attributes such as age and education and access to internet and agricultural information. It appears that there is reverse relationship between the age and the access to internet. Moreover, farmers in Myanmar are constrained by language barrier and lack of basic ICT knowledge. It is found that most of the farmers use ICTs as social and entertainment purpose. The results further revealed that education and size of land holding had highly significant positive relationship with access to agricultural information. The results of the study therefore reveal that there is a dire need for the effective implementation of policies on adequate and easy accessibility of agricultural information to the farmers to enhance the agricultural production and market access. Based on the findings, it is recommended that the demographic characteristics (age, gender and education level) of the farmers and use of native language should be considered when planning for different programs that involve ICTs in provision of agricultural information in order to get market access. Furthermore, ICTs should be used in complementarity to ensure equitable access of quality information by the majority of farmers. Curricular : BBA/BSCS/GE/MBA/MSIT/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27828 SIU Thesis. The Role of Information and Communication Technology in Enabling Myanmar Subsistence Farmers to Enter Regional and International [printed text] / Mya Kay Khaing Win, Author ; John Walsh, Associated Name ; Hatairat Lertjanyakit, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - ix, 126 p. : Tables, ill ; 30 cm.
500 Baht
SIU THE: SOM-PhD-MS-2018-M01
Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Farmers -- Myanmar.
[LCSH]Information and Communication TechnologyKeywords: Information and Communication Technologies.
Market Access.
Farmers, Myanmar.
Technology Acceptance Model (TAM).Abstract: This study assessed the role of information and communication technologies (ICTs) in contributing Myanmar subsistence farmers to enter regional and international market by looking into the access and use of ICT tools such as of mobile phones by analyzing data from 411 farmers from two divisions of Myanmar selected by using the random sampling method. Specifically the study determined the relationship between farmers’ demographic and farm related attributes and access to ICTs and access to agricultural information via internet. Lastly, the research established the farmers’ perception on the effectiveness of ICTs in dissemination of agricultural and livestock information. Structured questionnaire was used to get the required data. It was found that there is a significant relationship between demographic attributes such as age and education and access to internet and agricultural information. It appears that there is reverse relationship between the age and the access to internet. Moreover, farmers in Myanmar are constrained by language barrier and lack of basic ICT knowledge. It is found that most of the farmers use ICTs as social and entertainment purpose. The results further revealed that education and size of land holding had highly significant positive relationship with access to agricultural information. The results of the study therefore reveal that there is a dire need for the effective implementation of policies on adequate and easy accessibility of agricultural information to the farmers to enhance the agricultural production and market access. Based on the findings, it is recommended that the demographic characteristics (age, gender and education level) of the farmers and use of native language should be considered when planning for different programs that involve ICTs in provision of agricultural information in order to get market access. Furthermore, ICTs should be used in complementarity to ensure equitable access of quality information by the majority of farmers. Curricular : BBA/BSCS/GE/MBA/MSIT/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27828 Hold
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Barcode Call number Media type Location Section Status 32002000598001 SIU THE: SOM-PhD-MS-2018-M01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598027 SIU THE: SOM-PhD-MS-2018-M01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Performance Appraisal Practices and Their Impacts on Employee Performance: A Study of Banking And Financial Institutions in Nepal / Suraj Sundar Shrestha / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Performance Appraisal Practices and Their Impacts on Employee Performance: A Study of Banking And Financial Institutions in Nepal Material Type: printed text Authors: Suraj Sundar Shrestha, Author ; Fuangfa Amponstira, Author ; Ousanee Sawagvudcharee, Author Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 59 p. Layout: Tables, ill Size: 30 c,m Price: 500 Baht General note: SIU THE: SOM-MBA-2018-N12
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Performance -- Management
[LCSH]Performance -- MeasurementKeywords: Performance Appraisal practices,
Performance Identification,
Performance Measurement,
Performance Management,
Employee PerformanceAbstract: The study examines the impact of Performance appraisal practices on Employee Performance. The Performance appraisal practices is taken as independent variable along with Performance Identification, Performance Measurement and Performance Management and we have taken employee performance as dependent variable. The data were collected based on convenience sampling from three different banks situated in Kathmandu Valley. The Multiple regression model, correlation, descriptive statistics were used for data analysis purpose of this study. The regression model was run to test the impact of Indirect variable on direct variable.
The study consists of 3 commercial banks of Kathmandu Valley where questionnaire were distributed and filled up. The research of the study shows that there exists significant relationship between performance appraisal practices and employee performance in Banking and Financial sector of Nepal. There exists positive and significant relationship between performance measurement and employee performance. there also exists positive and significant relationship between Performance management and employee performance. But there is no significant relationship between performance identification and employee PerformanceCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27829 SIU Thesis. Performance Appraisal Practices and Their Impacts on Employee Performance: A Study of Banking And Financial Institutions in Nepal [printed text] / Suraj Sundar Shrestha, Author ; Fuangfa Amponstira, Author ; Ousanee Sawagvudcharee, Author . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 59 p. : Tables, ill ; 30 c,m.
500 Baht
SIU THE: SOM-MBA-2018-N12
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Performance -- Management
[LCSH]Performance -- MeasurementKeywords: Performance Appraisal practices,
Performance Identification,
Performance Measurement,
Performance Management,
Employee PerformanceAbstract: The study examines the impact of Performance appraisal practices on Employee Performance. The Performance appraisal practices is taken as independent variable along with Performance Identification, Performance Measurement and Performance Management and we have taken employee performance as dependent variable. The data were collected based on convenience sampling from three different banks situated in Kathmandu Valley. The Multiple regression model, correlation, descriptive statistics were used for data analysis purpose of this study. The regression model was run to test the impact of Indirect variable on direct variable.
The study consists of 3 commercial banks of Kathmandu Valley where questionnaire were distributed and filled up. The research of the study shows that there exists significant relationship between performance appraisal practices and employee performance in Banking and Financial sector of Nepal. There exists positive and significant relationship between performance measurement and employee performance. there also exists positive and significant relationship between Performance management and employee performance. But there is no significant relationship between performance identification and employee PerformanceCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27829 Hold
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Barcode Call number Media type Location Section Status 32002000598019 SIU THE: SOM-MBA-2018-N12 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598043 SIU THE: SOM-MBA-2018-N12 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Determinants of Ownership Structure and Firm Specific on Nepalese Insurance Companies / Priti K.C. / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Determinants of Ownership Structure and Firm Specific on Nepalese Insurance Companies Material Type: printed text Authors: Priti K.C., Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 57 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht. General note: SIU THE: SOM-MBA-2018-N14
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Insurance Companies -- Nepal
[LCSH]Ownership StructureKeywords: Ownership Structure,
Firm Specific,
Napslese Insurance CompaniesAbstract: The study examines the challenges and the outcome of an Effects of ownership structure in Insurance Companies Nepal. Nepalese Insurance companies is dominated by the private sector and Nepalese insurance companies is untouched with the sole proprietorship companies. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27830 SIU Thesis. Determinants of Ownership Structure and Firm Specific on Nepalese Insurance Companies [printed text] / Priti K.C., Author ; Virachai Vongbunsin, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 57 p. : Tables, ill. ; 30 cm.
500 Baht.
SIU THE: SOM-MBA-2018-N14
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Insurance Companies -- Nepal
[LCSH]Ownership StructureKeywords: Ownership Structure,
Firm Specific,
Napslese Insurance CompaniesAbstract: The study examines the challenges and the outcome of an Effects of ownership structure in Insurance Companies Nepal. Nepalese Insurance companies is dominated by the private sector and Nepalese insurance companies is untouched with the sole proprietorship companies. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27830 Hold
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Barcode Call number Media type Location Section Status 32002000598035 SIU THE: SOM-MBA-2018-N14 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598068 SIU THE: SOM-MBA-2018-N14 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Factors Affecting Employee Job Satisfaction: A Case of Global IME Bank Limited / Neeraj Bhandari / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Factors Affecting Employee Job Satisfaction: A Case of Global IME Bank Limited Material Type: printed text Authors: Neeraj Bhandari, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 77 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht. General note: SIU THE: SOM-MBA-2018-N15
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Bank and Banking
[LCSH]Employee motivationKeywords: Career Growth,
Employee Job Satisfaction,
Job Security,
Leadership,
Training and Development,
Workplace EnvironmentAbstract: The present study was conducted to meet the requirement of Master in Business Administration (MBA) program of Shinawatra University. The main intention of conducting the present research was to know the factors affecting employee job satisfaction. Along with that the present research was also conducted to gain the knowledge regarding the perception of employees regarding different human resource practices prevalent in banking industry.
The present research was conducted by using quantitative method followed by exploratory and descriptive research designs. A sample size of 185 employees’ out of undefined population inside the Kathmandu Valley was taken to conduct the present research survey. Samples were chosen by using convenience sampling method as the employees were large in number. Questionnaire tool was used to conduct the survey whereby the collected data were analyzed, presented and used to produce key findings about perceived level of employee’s motivation. After the analysis of the data, the key findings of the present study revealed that all the human resource management practices namely job security, leadership style, career growth opportunities, training and development and workplace environment affect the job satisfaction of employees.
The result shows that job security, leadership style, career growth opportunities, training and development, and workplace environment have positive relationship with employee job satisfaction indicating better the job security, leadership style, career growth opportunities, training and development programs, and workplace environment, better would be the employee job satisfaction. Moreover, leadership style is found to be the most significant aspect affecting employee job satisfaction.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27831 SIU Thesis. Factors Affecting Employee Job Satisfaction: A Case of Global IME Bank Limited [printed text] / Neeraj Bhandari, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 77 p. : Tables, ill. ; 30 cm.
500 Baht.
SIU THE: SOM-MBA-2018-N15
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Bank and Banking
[LCSH]Employee motivationKeywords: Career Growth,
Employee Job Satisfaction,
Job Security,
Leadership,
Training and Development,
Workplace EnvironmentAbstract: The present study was conducted to meet the requirement of Master in Business Administration (MBA) program of Shinawatra University. The main intention of conducting the present research was to know the factors affecting employee job satisfaction. Along with that the present research was also conducted to gain the knowledge regarding the perception of employees regarding different human resource practices prevalent in banking industry.
The present research was conducted by using quantitative method followed by exploratory and descriptive research designs. A sample size of 185 employees’ out of undefined population inside the Kathmandu Valley was taken to conduct the present research survey. Samples were chosen by using convenience sampling method as the employees were large in number. Questionnaire tool was used to conduct the survey whereby the collected data were analyzed, presented and used to produce key findings about perceived level of employee’s motivation. After the analysis of the data, the key findings of the present study revealed that all the human resource management practices namely job security, leadership style, career growth opportunities, training and development and workplace environment affect the job satisfaction of employees.
The result shows that job security, leadership style, career growth opportunities, training and development, and workplace environment have positive relationship with employee job satisfaction indicating better the job security, leadership style, career growth opportunities, training and development programs, and workplace environment, better would be the employee job satisfaction. Moreover, leadership style is found to be the most significant aspect affecting employee job satisfaction.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27831 Hold
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Barcode Call number Media type Location Section Status 32002000598050 SIU THE: SOM-MBA-2018-N15 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598084 SIU THE: SOM-MBA-2018-N15 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Evaluating Motivational Factors and their Impacts on Employees’ Performance / Pragati Adhikari Bindukar / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Evaluating Motivational Factors and their Impacts on Employees’ Performance Material Type: printed text Authors: Pragati Adhikari Bindukar, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vi, 76 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht. General note: SIU THE: SOM-MBA-2018-N16
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Employee motivation
[LCSH]Organizational CultureKeywords: Organizational culture,
Working environment,
Team work and communicationAbstract: The study examines the motivational factors and its impact on employee performance in Valley group. Employees are the most valuable asset in any organization. A successful and highly productive business can be achieved by engaging them in improving their performance. Not all employees are equal in their working and they have different modes of working in that some have the highest capability regardless of the incentive while others may have an occasional jump-start
This study gives an overview motivational factors and its impact on employee performance in Valley group. Performance is the important term used in the modern organizational structure. It has been identified from different meanings. According to process view, performance is defined as the conversion of efforts into productivities in order to achieve some particular results. The study consists employee performance on the basis of various kinds of motivational factors. The study found that there exists positive significance in the communication performance of employees at work place which indicates that higher the communication higher would be employee performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27832 SIU Thesis. Evaluating Motivational Factors and their Impacts on Employees’ Performance [printed text] / Pragati Adhikari Bindukar, Author ; Wilaiporn Laohakosol, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 76 p. : Tables, ill. ; 30 cm.
500 Baht.
SIU THE: SOM-MBA-2018-N16
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Employee motivation
[LCSH]Organizational CultureKeywords: Organizational culture,
Working environment,
Team work and communicationAbstract: The study examines the motivational factors and its impact on employee performance in Valley group. Employees are the most valuable asset in any organization. A successful and highly productive business can be achieved by engaging them in improving their performance. Not all employees are equal in their working and they have different modes of working in that some have the highest capability regardless of the incentive while others may have an occasional jump-start
This study gives an overview motivational factors and its impact on employee performance in Valley group. Performance is the important term used in the modern organizational structure. It has been identified from different meanings. According to process view, performance is defined as the conversion of efforts into productivities in order to achieve some particular results. The study consists employee performance on the basis of various kinds of motivational factors. The study found that there exists positive significance in the communication performance of employees at work place which indicates that higher the communication higher would be employee performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27832 Hold
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Barcode Call number Media type Location Section Status 32002000598076 SIU THE: SOM-MBA-2018-N16 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598100 SIU THE: SOM-MBA-2018-N16 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. The Importance of Conflict Management and Social Institutions in Enhance Peacebuilding among Theravada Buddhist Countries: A Case Study of Myanmar, Lao PDR and Cambodia / Phramaha Min Putthithanasombat / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : The Importance of Conflict Management and Social Institutions in Enhance Peacebuilding among Theravada Buddhist Countries: A Case Study of Myanmar, Lao PDR and Cambodia Material Type: printed text Authors: Phramaha Min Putthithanasombat, Author ; John Walsh, Associated Name ; Wilaiporn Laohakosol, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 114 p. Layout: Tables, ill. Size: 30 cm. Price: 500 Baht General note: SIU THE: SOM-PhD-MS-2018-01
Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Buddhist and Buddhism
[LCSH]Conflict management -- Case studies
[LCSH]Social institutionsKeywords: Social Institutions,
Management,
Peacebuilding,
Theravada Buddhism,
Cambodia,
Lao PDR,
Myanmar,
Communication,
Phenomenological,
Five Universal GoodnessAbstract: ASEAN Political-Security Community (APSC) has goals to share responsibility for comprehensive security in cohesive, peaceful, stable, and resilient region, especially to strengthen research activities on peacebuilding; HR management, Facilities management, Cross Cultural management, Conflict management and Social Institutions. This study investigates strategies and model how to enhance peacebuilding and good relationships among Theravada Buddhist ASEAN countries between Thailand and three neighbor countries: Myanmar, Lao PDR and Cambodia.
This qualitative research uses phenomenological approach methodology which was observed with Myanmar, Lao and Cambodian Theravada Buddhists real-life environment over period of four years (2014-2018). The findings result from qualitative analysis addresses various issues in activity projects among Buddhist people by using various Science of Management such as HR management, Facilities management, Cross Cultural management and Conflict management integrate with Social Institutions perspective. In the cases, Wat Bo school in Cambodia; Buddhist Laities from Pakse in Lao PDR and ethnic groups of Buddhist volunteers in Kengtung, Myanmar are pilot projects which reflect the harmony of Buddhist in ASEAN originate from the Buddhist ritual activity cooperation with four approaches operation as follows: Communication, Ethical Norms, Management and Social Institutions. Communication approach consists Regional Language Equality Balance, Communication Tool Technology, Creative Innovation and Using English as a Common Language. Ethical Norms is investigated in two perspectives as Universal Goodness Behaviors and Volunteer Mindedness. The Management focus on Cross Cultural, HR management emphasis in Theory Y, conflict Management, Facilities Management base on Food, Healthcare and Environment which are practicable for employees in nonprofit Buddhist Organization. The major importance Social Institutions, especially, Family, Religion; Buddhism and Education; School are the three most influenced factors to be aware for peacebuilding among Theravada Buddhist ASEAN countries.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27833 SIU Thesis. The Importance of Conflict Management and Social Institutions in Enhance Peacebuilding among Theravada Buddhist Countries: A Case Study of Myanmar, Lao PDR and Cambodia [printed text] / Phramaha Min Putthithanasombat, Author ; John Walsh, Associated Name ; Wilaiporn Laohakosol, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 114 p. : Tables, ill. ; 30 cm.
500 Baht
SIU THE: SOM-PhD-MS-2018-01
Thesis. [PhD. [Philosophy in Management Science]].-- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Buddhist and Buddhism
[LCSH]Conflict management -- Case studies
[LCSH]Social institutionsKeywords: Social Institutions,
Management,
Peacebuilding,
Theravada Buddhism,
Cambodia,
Lao PDR,
Myanmar,
Communication,
Phenomenological,
Five Universal GoodnessAbstract: ASEAN Political-Security Community (APSC) has goals to share responsibility for comprehensive security in cohesive, peaceful, stable, and resilient region, especially to strengthen research activities on peacebuilding; HR management, Facilities management, Cross Cultural management, Conflict management and Social Institutions. This study investigates strategies and model how to enhance peacebuilding and good relationships among Theravada Buddhist ASEAN countries between Thailand and three neighbor countries: Myanmar, Lao PDR and Cambodia.
This qualitative research uses phenomenological approach methodology which was observed with Myanmar, Lao and Cambodian Theravada Buddhists real-life environment over period of four years (2014-2018). The findings result from qualitative analysis addresses various issues in activity projects among Buddhist people by using various Science of Management such as HR management, Facilities management, Cross Cultural management and Conflict management integrate with Social Institutions perspective. In the cases, Wat Bo school in Cambodia; Buddhist Laities from Pakse in Lao PDR and ethnic groups of Buddhist volunteers in Kengtung, Myanmar are pilot projects which reflect the harmony of Buddhist in ASEAN originate from the Buddhist ritual activity cooperation with four approaches operation as follows: Communication, Ethical Norms, Management and Social Institutions. Communication approach consists Regional Language Equality Balance, Communication Tool Technology, Creative Innovation and Using English as a Common Language. Ethical Norms is investigated in two perspectives as Universal Goodness Behaviors and Volunteer Mindedness. The Management focus on Cross Cultural, HR management emphasis in Theory Y, conflict Management, Facilities Management base on Food, Healthcare and Environment which are practicable for employees in nonprofit Buddhist Organization. The major importance Social Institutions, especially, Family, Religion; Buddhism and Education; School are the three most influenced factors to be aware for peacebuilding among Theravada Buddhist ASEAN countries.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27833 Hold
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Barcode Call number Media type Location Section Status 32002000607933 SIU THE: SOM-PhD-MS-2018-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598092 SIU THE: SOM-PhD-MS-2018-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598118 SIU THE: SOM-PhD-MS-2018-01 c.1 SIU Thesis and Dissertation Main Library Library Counter Not for loan SIU Thesis. ผลกระทบของสื่อสังคมออนไลน์ต่อการรับรู้ของลูกค้า: กรณีศึกษา บริษัท ปตท. จำกัด (มหาชน) / อัจฉรา ฉัตรเฉลิมพล / กรุงเทพฯ: มหาวิทยาลัยชินวัตร - 2018
Collection Title: SIU Thesis Title : ผลกระทบของสื่อสังคมออนไลน์ต่อการรับรู้ของลูกค้า: กรณีศึกษา บริษัท ปตท. จำกัด (มหาชน) Original title : The Impact of Social Media on Customers’ Perception: A Case Study of PTT Public Company Limited Material Type: printed text Authors: อัจฉรา ฉัตรเฉลิมพล, Author ; วุฒิพงศ์ พงศ์สุวรรณ, Associated Name ; เฟื่องฟ้า อัมพรสถิร, Associated Name Publisher: กรุงเทพฯ: มหาวิทยาลัยชินวัตร Publication Date: 2018 Pagination: xiv, 275 น. Layout: ตาราง, ภาพประกอบ Size: 30 ซม. Price: 500.00 บาท General note: SIU THE-T: SOLA-PhD-MIC-2018-01
Thesis. [PhD.[Arts in Media Information and Communication]]. Shinawatra University, 2018.Languages : Thai (tha) Descriptors: [LCSH]บริษัท ปตท.จำกัด (มหาชน)
[LCSH]สื่อสังคมออนไลน์
[LCSH]เครือข่ายสังคมแบบออนไลน์Keywords: บริษัท ปตท. จำกัด (มหาชน) หรือ “ปตท.”,
ผลกระทบ,
การรับรู้,
สื่อสังคมออนไลน์Abstract: การวิจัยครั้งนี้ มีวัตถุประสงค์เพื่อศึกษาผลกระทบของสื่อสังคมออนไลน์ต่อการรับรู้ของลูกค้า ในด้านภาพลักษณ์องค์กร และในด้านธุรกิจการค้า ของบริษัท ปตท. จำกัด (มหาชน) (ปตท.) โดยในด้านภาพลักษณ์องค์กร ศึกษาจากความสัมพันธ์ของการเปิดรับสื่อสังคมออนไลน์ด้านการบริหาร และด้านกิจกรรมต่างๆ ซึ่งเป็นนามธรรม ส่วนในด้านธุรกิจการค้า ศึกษาจากความสัมพันธ์ของการเปิดรับสื่อสังคมออนไลน์ด้านผลิตภัณฑ์และบริการ ซึ่งเป็นรูปธรรม จำแนกหัวข้อได้ดังนี้ 1. เพื่อศึกษาผลกระทบของสื่อสังคมออนไลน์ด้านบริหารและด้านกิจกรรมต่างๆ ต่อการรับรู้ในด้านภาพลักษณ์องค์กรของ ปตท. 2. เพื่อศึกษาผลกระทบของสื่อสังคมออนไลน์ด้านผลิตภัณฑ์และบริการ ต่อการรับรู้ในด้านธุรกิจการค้าของ ปตท. 3. เพื่อศึกษาผลกระทบด้านลักษณะประชากรศาสตร์ ต่อการรับรู้ในด้านภาพลักษณ์องค์กร และในด้านธุรกิจการค้าของ ปตท. 4. เพื่อศึกษาผลกระทบด้านเครื่องมือสื่อสังคมออนไลน์ ต่อการรับรู้ในด้านภาพลักษณ์องค์กร และในด้านธุรกิจการค้าของ ปตท. และ 5. เพื่อค้นหาแบบจำลอง (Model) ในการบริหารจัดการสื่อสังคมออนไลน์ของ ปตท. และผลกระทบจากภายนอก ปตท. ได้อย่างมีประสิทธิภาพ โดยใช้การวิจัยแบบผสมผสาน ระหว่างการวิจัยเชิงปริมาณ (Quantitative Research) และการวิจัยเชิงคุณภาพ (Qualitative Research) กลุ่มตัวอย่าง ได้แก่ ลูกค้า ปตท. ที่มีอายุ 18 ขึ้นไป และมีบัญชีผู้ใช้สื่อสังคมออนไลน์ จำนวน 400 คน เพื่อตอบแบบสอบถาม (Questionnaire) และลูกค้าอีกจำนวน 12 คน ที่รู้จักและมีการใช้สื่อสังคมออนไลน์มากกว่า 7 ชนิด อย่างต่อเนื่องสม่ำเสมอเป็นระยะเวลามากกว่า 5 ปี เพื่อตอบคำถามสัมภาษณ์เชิงลึก (In-depth Interview) วิธีการสุ่มตัวอย่างที่ใช้ ได้แก่ การสุ่มตัวอย่างแบบโควตา (Quota Sampling) และการสุ่มตัวอย่างแบบตามความสะดวก (Convenience Sampling) เครื่องมือที่ใช้เก็บข้อมูลเชิงปริมาณ ได้แก่ 1. แบบสอบถาม (Questionnaire) และ 2. การวิเคราะห์ข่าวในสื่อสังคมออนไลน์ทั่วไปที่เกี่ยวกับ ปตท. ในเชิงปริมาณ ส่วนเครื่องมือที่ใช้เก็บข้อมูลเชิงคุณภาพ ได้แก่ 1. การสัมภาษณ์เชิงลึก (In-depth Interview) และ 2. การวิเคราะห์ข่าวในสื่อสังคมออนไลน์ทั่วไปที่เกี่ยวกับ ปตท. ในเชิงคุณภาพ สถิติที่ใช้ในการวิเคราะห์ ได้แก่ ค่าร้อยละ (Percentage) ค่าความถี่ (Frequency) ค่าเฉลี่ย (Mean) ค่าส่วนเบี่ยงเบนมาตรฐาน (Standard Deviation หรือ S.D.) ค่าสถิติอนุมาน (Inferential Statistic) ค่าสถิติ Pearson’s Correlation ค่า t-test ค่า One-way ANOVA (f-test) เทคนิคการสะสมสรุป (Cumulative Summarization Technique) การวิเคราะห์เนื้อหา (Content Analysis) และการวิเคราะห์ตัวแปรเพื่อทดสอบสมมติฐาน
ผลการวิจัยเชิงปริมาณ พบว่า กลุ่มตัวอย่างส่วนใหญ่เป็นเพศหญิง อายุระหว่าง 9-30 ปี สถานภาพสมรส การศึกษาระดับปริญญาตรี อาชีพรับราชการและพนักงานรัฐวิสาหกิจ รายได้เฉลี่ยน้อยกว่า 20,000 บาท/เดือน ใช้สินค้าน้ำมันมากที่สุด ใช้สื่อทั่วไป คือ โทรทัศน์มากที่สุด ใช้สื่อสังคมออนไลน์ทั่วไป ประเภท LINE มากที่สุด และใช้สื่อสังคมออนไลน์ของ ปตท. ประเภท LINE “PTT Group” มากที่สุด ผ่านช่องทางโทรศัพท์มือถือมากที่สุด ที่ความถี่ 2-3 ชั่วโมง/สัปดาห์ ค่าใช้จ่าย 301-500 บาท/เดือน โดยใช้สื่อสังคมออนไลน์ของ ปตท. เพื่อรับข้อมูลข่าวสาร และมีความเชื่อถือในระดับมาก เคยได้รับข้อมูลข่าวสารของ ปตท. จากช่องทางอื่น แต่มีความเชื่อถือในระดับปานกลาง มีความเชื่อถือในภาพลักษณ์องค์กรที่ดีของ ปตท. ในระดับมาก มีการรับรู้ด้านบริหารของ ปตท. ในระดับมาก ด้านผลิตภัณฑ์และบริการในระดับมาก และด้านกิจกรรมต่างๆ ในระดับปานกลาง มีการรับรู้ผลกระทบของสื่อสังคมออนไลน์ต่อการสื่อสารของ ปตท. ด้านบวกและด้านลบในระดับปานกลาง
ผลการทดสอบสมมติฐาน พบว่า 1. การเปิดรับสื่อสังคมออนไลน์ด้านบริหารและด้านกิจกรรมต่างๆ มีความสัมพันธ์ในเชิงบวกกับการรับรู้ในด้านภาพลักษณ์องค์กรของ ปตท. ในระดับสูง (r = .702) และ (r = .611) ตามลำดับ อย่างมีนัยสำคัญทางสถิติที่ระดับ 0.01 (เป็นไปตามสมมติฐาน) 2. การเปิดรับสื่อสังคมออนไลน์ด้านผลิตภัณฑ์และบริการ มีความสัมพันธ์ในเชิงบวกกับการรับรู้ในด้านธุรกิจการค้าของ ปตท. ในระดับสูง (r = .681) อย่างมีนัยสำคัญทางสถิติที่ระดับ 0.01 (เป็นไปตามสมมติฐาน) 3. ลักษณะประชากรศาสตร์ที่แตกต่างกัน ไม่มีความสัมพันธ์กับการรับรู้ในด้านภาพลักษณ์องค์กรและในด้านธุรกิจการค้าของ ปตท. ที่แตกต่างกัน (ไม่เป็นไปตามสมมติฐาน) ยกเว้น “ด้านอาชีพ” ที่เป็นไปตามสมมติฐาน เฉพาะด้านภาพลักษณ์องค์กร 4. เครื่องมือสื่อสังคมออนไลน์ที่แตกต่างกัน ไม่มีความสัมพันธ์กับการรับรู้ในด้านภาพลักษณ์องค์กรและในด้านธุรกิจการค้าของ ปตท. ที่แตกต่างกัน (ไม่เป็นไปตามสมมติฐาน)
ผลการวิเคราะห์ข่าวในสื่อสังคมออนไลน์ทั่วไปที่เกี่ยวกับ ปตท. ในเชิงปริมาณ พบว่า ในระยะเวลา 6 เดือน มีประเด็นข่าวจำนวน 5,968 ประเด็น เป็นประเด็นทั่วไป ประเด็นบวก และ ประเด็นลบ ในสัดส่วน 26.44% : 59.22% : 14.34% ตามลำดับ
ผลการวิจัยเชิงคุณภาพทั้งจากการสัมภาษณ์เชิงลึก และจากการวิเคราะห์ข่าวในสื่อสังคมออนไลน์ทั่วไปที่เกี่ยวกับ ปตท. พบว่า ส่วนใหญ่มีทัศนคติต่อ ปตท. ในเชิงบวกมากกว่าเชิงลบ
สรุป จากผลการวิจัยโดยรวมของเครื่องมือทั้ง 3 ประเภท ได้แก่ (1) ผลการวิจัยเชิงปริมาณจากแบบสอบถาม (2) ผลการวิจัยเชิงคุณภาพจากการสัมภาษณ์เชิงลึก และ (3) ผลการวิเคราะห์ข่าวจากสื่อสังคมออนไลน์ทั่วไปที่เกี่ยวกับ ปตท. ทั้งแบบเชิงปริมาณและแบบเชิงคุณภาพ พบว่า ภาพรวมของสื่อสังคมออนไลน์ ปตท. มีความสัมพันธ์และมีผลกระทบต่อการรับรู้ของลูกค้า ปตท. ในเชิงบวกมากกว่าเชิงลบ ส่วนผลการค้นหาแบบจำลอง (Model) ได้แก่ “3 F and 4 Steps Circle” หรือ กลยุทธ์ในการใช้สื่อสังคมออนไลน์อย่างมีประสิทธิภาพ และกระบวนการเพิ่มข่าวบวกและลดข่าวลบ ถือเป็นการค้นพบทางวิชาการเพื่อเพิ่มพูนความรู้ (Body of Knowledge) ซึ่งสามารถนำไปใช้กับองค์กรอื่นได้Curricular : BALA/GE/MTEIL/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27843 SIU Thesis. ผลกระทบของสื่อสังคมออนไลน์ต่อการรับรู้ของลูกค้า: กรณีศึกษา บริษัท ปตท. จำกัด (มหาชน) = The Impact of Social Media on Customers’ Perception: A Case Study of PTT Public Company Limited [printed text] / อัจฉรา ฉัตรเฉลิมพล, Author ; วุฒิพงศ์ พงศ์สุวรรณ, Associated Name ; เฟื่องฟ้า อัมพรสถิร, Associated Name . - [S.l.] : กรุงเทพฯ: มหาวิทยาลัยชินวัตร, 2018 . - xiv, 275 น. : ตาราง, ภาพประกอบ ; 30 ซม.
500.00 บาท
SIU THE-T: SOLA-PhD-MIC-2018-01
Thesis. [PhD.[Arts in Media Information and Communication]]. Shinawatra University, 2018.
Languages : Thai (tha)
Descriptors: [LCSH]บริษัท ปตท.จำกัด (มหาชน)
[LCSH]สื่อสังคมออนไลน์
[LCSH]เครือข่ายสังคมแบบออนไลน์Keywords: บริษัท ปตท. จำกัด (มหาชน) หรือ “ปตท.”,
ผลกระทบ,
การรับรู้,
สื่อสังคมออนไลน์Abstract: การวิจัยครั้งนี้ มีวัตถุประสงค์เพื่อศึกษาผลกระทบของสื่อสังคมออนไลน์ต่อการรับรู้ของลูกค้า ในด้านภาพลักษณ์องค์กร และในด้านธุรกิจการค้า ของบริษัท ปตท. จำกัด (มหาชน) (ปตท.) โดยในด้านภาพลักษณ์องค์กร ศึกษาจากความสัมพันธ์ของการเปิดรับสื่อสังคมออนไลน์ด้านการบริหาร และด้านกิจกรรมต่างๆ ซึ่งเป็นนามธรรม ส่วนในด้านธุรกิจการค้า ศึกษาจากความสัมพันธ์ของการเปิดรับสื่อสังคมออนไลน์ด้านผลิตภัณฑ์และบริการ ซึ่งเป็นรูปธรรม จำแนกหัวข้อได้ดังนี้ 1. เพื่อศึกษาผลกระทบของสื่อสังคมออนไลน์ด้านบริหารและด้านกิจกรรมต่างๆ ต่อการรับรู้ในด้านภาพลักษณ์องค์กรของ ปตท. 2. เพื่อศึกษาผลกระทบของสื่อสังคมออนไลน์ด้านผลิตภัณฑ์และบริการ ต่อการรับรู้ในด้านธุรกิจการค้าของ ปตท. 3. เพื่อศึกษาผลกระทบด้านลักษณะประชากรศาสตร์ ต่อการรับรู้ในด้านภาพลักษณ์องค์กร และในด้านธุรกิจการค้าของ ปตท. 4. เพื่อศึกษาผลกระทบด้านเครื่องมือสื่อสังคมออนไลน์ ต่อการรับรู้ในด้านภาพลักษณ์องค์กร และในด้านธุรกิจการค้าของ ปตท. และ 5. เพื่อค้นหาแบบจำลอง (Model) ในการบริหารจัดการสื่อสังคมออนไลน์ของ ปตท. และผลกระทบจากภายนอก ปตท. ได้อย่างมีประสิทธิภาพ โดยใช้การวิจัยแบบผสมผสาน ระหว่างการวิจัยเชิงปริมาณ (Quantitative Research) และการวิจัยเชิงคุณภาพ (Qualitative Research) กลุ่มตัวอย่าง ได้แก่ ลูกค้า ปตท. ที่มีอายุ 18 ขึ้นไป และมีบัญชีผู้ใช้สื่อสังคมออนไลน์ จำนวน 400 คน เพื่อตอบแบบสอบถาม (Questionnaire) และลูกค้าอีกจำนวน 12 คน ที่รู้จักและมีการใช้สื่อสังคมออนไลน์มากกว่า 7 ชนิด อย่างต่อเนื่องสม่ำเสมอเป็นระยะเวลามากกว่า 5 ปี เพื่อตอบคำถามสัมภาษณ์เชิงลึก (In-depth Interview) วิธีการสุ่มตัวอย่างที่ใช้ ได้แก่ การสุ่มตัวอย่างแบบโควตา (Quota Sampling) และการสุ่มตัวอย่างแบบตามความสะดวก (Convenience Sampling) เครื่องมือที่ใช้เก็บข้อมูลเชิงปริมาณ ได้แก่ 1. แบบสอบถาม (Questionnaire) และ 2. การวิเคราะห์ข่าวในสื่อสังคมออนไลน์ทั่วไปที่เกี่ยวกับ ปตท. ในเชิงปริมาณ ส่วนเครื่องมือที่ใช้เก็บข้อมูลเชิงคุณภาพ ได้แก่ 1. การสัมภาษณ์เชิงลึก (In-depth Interview) และ 2. การวิเคราะห์ข่าวในสื่อสังคมออนไลน์ทั่วไปที่เกี่ยวกับ ปตท. ในเชิงคุณภาพ สถิติที่ใช้ในการวิเคราะห์ ได้แก่ ค่าร้อยละ (Percentage) ค่าความถี่ (Frequency) ค่าเฉลี่ย (Mean) ค่าส่วนเบี่ยงเบนมาตรฐาน (Standard Deviation หรือ S.D.) ค่าสถิติอนุมาน (Inferential Statistic) ค่าสถิติ Pearson’s Correlation ค่า t-test ค่า One-way ANOVA (f-test) เทคนิคการสะสมสรุป (Cumulative Summarization Technique) การวิเคราะห์เนื้อหา (Content Analysis) และการวิเคราะห์ตัวแปรเพื่อทดสอบสมมติฐาน
ผลการวิจัยเชิงปริมาณ พบว่า กลุ่มตัวอย่างส่วนใหญ่เป็นเพศหญิง อายุระหว่าง 9-30 ปี สถานภาพสมรส การศึกษาระดับปริญญาตรี อาชีพรับราชการและพนักงานรัฐวิสาหกิจ รายได้เฉลี่ยน้อยกว่า 20,000 บาท/เดือน ใช้สินค้าน้ำมันมากที่สุด ใช้สื่อทั่วไป คือ โทรทัศน์มากที่สุด ใช้สื่อสังคมออนไลน์ทั่วไป ประเภท LINE มากที่สุด และใช้สื่อสังคมออนไลน์ของ ปตท. ประเภท LINE “PTT Group” มากที่สุด ผ่านช่องทางโทรศัพท์มือถือมากที่สุด ที่ความถี่ 2-3 ชั่วโมง/สัปดาห์ ค่าใช้จ่าย 301-500 บาท/เดือน โดยใช้สื่อสังคมออนไลน์ของ ปตท. เพื่อรับข้อมูลข่าวสาร และมีความเชื่อถือในระดับมาก เคยได้รับข้อมูลข่าวสารของ ปตท. จากช่องทางอื่น แต่มีความเชื่อถือในระดับปานกลาง มีความเชื่อถือในภาพลักษณ์องค์กรที่ดีของ ปตท. ในระดับมาก มีการรับรู้ด้านบริหารของ ปตท. ในระดับมาก ด้านผลิตภัณฑ์และบริการในระดับมาก และด้านกิจกรรมต่างๆ ในระดับปานกลาง มีการรับรู้ผลกระทบของสื่อสังคมออนไลน์ต่อการสื่อสารของ ปตท. ด้านบวกและด้านลบในระดับปานกลาง
ผลการทดสอบสมมติฐาน พบว่า 1. การเปิดรับสื่อสังคมออนไลน์ด้านบริหารและด้านกิจกรรมต่างๆ มีความสัมพันธ์ในเชิงบวกกับการรับรู้ในด้านภาพลักษณ์องค์กรของ ปตท. ในระดับสูง (r = .702) และ (r = .611) ตามลำดับ อย่างมีนัยสำคัญทางสถิติที่ระดับ 0.01 (เป็นไปตามสมมติฐาน) 2. การเปิดรับสื่อสังคมออนไลน์ด้านผลิตภัณฑ์และบริการ มีความสัมพันธ์ในเชิงบวกกับการรับรู้ในด้านธุรกิจการค้าของ ปตท. ในระดับสูง (r = .681) อย่างมีนัยสำคัญทางสถิติที่ระดับ 0.01 (เป็นไปตามสมมติฐาน) 3. ลักษณะประชากรศาสตร์ที่แตกต่างกัน ไม่มีความสัมพันธ์กับการรับรู้ในด้านภาพลักษณ์องค์กรและในด้านธุรกิจการค้าของ ปตท. ที่แตกต่างกัน (ไม่เป็นไปตามสมมติฐาน) ยกเว้น “ด้านอาชีพ” ที่เป็นไปตามสมมติฐาน เฉพาะด้านภาพลักษณ์องค์กร 4. เครื่องมือสื่อสังคมออนไลน์ที่แตกต่างกัน ไม่มีความสัมพันธ์กับการรับรู้ในด้านภาพลักษณ์องค์กรและในด้านธุรกิจการค้าของ ปตท. ที่แตกต่างกัน (ไม่เป็นไปตามสมมติฐาน)
ผลการวิเคราะห์ข่าวในสื่อสังคมออนไลน์ทั่วไปที่เกี่ยวกับ ปตท. ในเชิงปริมาณ พบว่า ในระยะเวลา 6 เดือน มีประเด็นข่าวจำนวน 5,968 ประเด็น เป็นประเด็นทั่วไป ประเด็นบวก และ ประเด็นลบ ในสัดส่วน 26.44% : 59.22% : 14.34% ตามลำดับ
ผลการวิจัยเชิงคุณภาพทั้งจากการสัมภาษณ์เชิงลึก และจากการวิเคราะห์ข่าวในสื่อสังคมออนไลน์ทั่วไปที่เกี่ยวกับ ปตท. พบว่า ส่วนใหญ่มีทัศนคติต่อ ปตท. ในเชิงบวกมากกว่าเชิงลบ
สรุป จากผลการวิจัยโดยรวมของเครื่องมือทั้ง 3 ประเภท ได้แก่ (1) ผลการวิจัยเชิงปริมาณจากแบบสอบถาม (2) ผลการวิจัยเชิงคุณภาพจากการสัมภาษณ์เชิงลึก และ (3) ผลการวิเคราะห์ข่าวจากสื่อสังคมออนไลน์ทั่วไปที่เกี่ยวกับ ปตท. ทั้งแบบเชิงปริมาณและแบบเชิงคุณภาพ พบว่า ภาพรวมของสื่อสังคมออนไลน์ ปตท. มีความสัมพันธ์และมีผลกระทบต่อการรับรู้ของลูกค้า ปตท. ในเชิงบวกมากกว่าเชิงลบ ส่วนผลการค้นหาแบบจำลอง (Model) ได้แก่ “3 F and 4 Steps Circle” หรือ กลยุทธ์ในการใช้สื่อสังคมออนไลน์อย่างมีประสิทธิภาพ และกระบวนการเพิ่มข่าวบวกและลดข่าวลบ ถือเป็นการค้นพบทางวิชาการเพื่อเพิ่มพูนความรู้ (Body of Knowledge) ซึ่งสามารถนำไปใช้กับองค์กรอื่นได้Curricular : BALA/GE/MTEIL/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27843 Hold
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Barcode Call number Media type Location Section Status 32002000598282 SIU THE-T: SOLA-PhD-MIC-2018-01 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598258 SIU THE-T: SOLA-PhD-MIC-2018-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Impacts of Brand on Consumer Decision Making: A Case study of Beer Brands of Nepal / Shrawan Mandal / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Impacts of Brand on Consumer Decision Making: A Case study of Beer Brands of Nepal Material Type: printed text Authors: Shrawan Mandal, Author ; Ousanee Sawagvudcharee, Associated Name ; Sujan Raja Shrestha, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 83 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N05
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Beer -- Nepal
[LCSH]Consumer behavior
[LCSH]Decision makingKeywords: Advertisement,
Peer Group Influence,
Situational Variation,
Brand Preference,
Beer ConsumptionAbstract: This study examines the consumer purchase decision for beer brands in Nepal. The concept of knowing the consumer purchase decision while purchasing beer brands in Nepal is a new concept and to address the gap the paper analyzes the factors which have relationship with the consumers more focused and priorities factors for purchasing particular beer brands in Nepal. It also examines the level of impact of the independent variables: brand awareness, brand loyalty, perceived quality and brand association on the dependent variable: consumer purchase decision. The research was conducted using only quantitative method. While, for the quantitative method a sample of 400 customers from four different channels i.e. Restaurants, clubs, Hotels and Local Bhatti’s from Kathmandu, Nepal. While, five point likert scale questionnaires were conducted for data collection, the collected data were analyzed using correlation and regression analysis apart from thematic analysis. The paper found a positive significant relationship between the independent variables: brand awareness, perceived quality and brand association, and the dependent variable consumer purchase decision. Whereas, brand loyalty had a positive but not significant causal relation with consumer purchase decision for any particular beer brands. Further, branding activities, campaigns to promote beer brands through mass media and ad agencies, partnering up with specialized agencies, providing discounts and value-added promotional activities etc. were essential to promote the beer brands of the beer companies and attracts the consumers towards to buy their particular beer brands. To sum up, all the elements of brand are equally important for understanding the consumer decision making. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27861 SIU Thesis. Impacts of Brand on Consumer Decision Making: A Case study of Beer Brands of Nepal [printed text] / Shrawan Mandal, Author ; Ousanee Sawagvudcharee, Associated Name ; Sujan Raja Shrestha, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 83 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N05
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Beer -- Nepal
[LCSH]Consumer behavior
[LCSH]Decision makingKeywords: Advertisement,
Peer Group Influence,
Situational Variation,
Brand Preference,
Beer ConsumptionAbstract: This study examines the consumer purchase decision for beer brands in Nepal. The concept of knowing the consumer purchase decision while purchasing beer brands in Nepal is a new concept and to address the gap the paper analyzes the factors which have relationship with the consumers more focused and priorities factors for purchasing particular beer brands in Nepal. It also examines the level of impact of the independent variables: brand awareness, brand loyalty, perceived quality and brand association on the dependent variable: consumer purchase decision. The research was conducted using only quantitative method. While, for the quantitative method a sample of 400 customers from four different channels i.e. Restaurants, clubs, Hotels and Local Bhatti’s from Kathmandu, Nepal. While, five point likert scale questionnaires were conducted for data collection, the collected data were analyzed using correlation and regression analysis apart from thematic analysis. The paper found a positive significant relationship between the independent variables: brand awareness, perceived quality and brand association, and the dependent variable consumer purchase decision. Whereas, brand loyalty had a positive but not significant causal relation with consumer purchase decision for any particular beer brands. Further, branding activities, campaigns to promote beer brands through mass media and ad agencies, partnering up with specialized agencies, providing discounts and value-added promotional activities etc. were essential to promote the beer brands of the beer companies and attracts the consumers towards to buy their particular beer brands. To sum up, all the elements of brand are equally important for understanding the consumer decision making. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27861 Hold
Place a hold on this item
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Barcode Call number Media type Location Section Status 32002000598407 SIU THE: SOM-MBA-2018-N05 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598423 SIU THE: SOM-MBA-2018-N05 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available