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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Key Factors Affecting the Willingness of Chinese Investors to Invest in Bitcoin / Rong Yi Qing / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Key Factors Affecting the Willingness of Chinese Investors to Invest in Bitcoin Material Type: printed text Authors: Rong Yi Qing, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 51 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-20
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Bitcoin
[LCSH]InvestmentKeywords: Bitcoin,
Economic Bubble,
Influence Factors,
Speculative BehaviorAbstract: As an electronic digital currency and financial asset, Bitcoin has become the most exciting Internet commercial product in recent years. Since Bitcoin began trading in Japan, the United States, China, and other countries in 2010, under the wave of the rapid development of Internet financial products, Bitcoin transactions have been active since 2013, and transaction prices have shown a dangerous upward trend. Since there is no limit on the ups and downs, and 24 hours of uninterrupted trading is possible, the market price of Bitcoin rises rapidly accompanied by large free fluctuations in prices. At the same time, China quickly became the most significant trading country for Bitcoin. In just one month in November 2013, the trading price of Bitcoin promptly rose from around 1,200 yuan to more than 8,000 yuan. In 2013, the price of Bitcoin rose more than 90 times.
This paper conducts an empirical study of the perception and willingness of Chinese Bitcoin investors. This study aims to study the motivations that may influence the willingness of Chinese investors to invest in Bitcoin, as well as the investor's intention, from a theoretical and practical perspective. The sample size is 438 respondents. This study used a semi-structured questionnaire to collect sample data. The researchers used descriptive statistics and influential statistics, including Descriptive analysis, Significance test of difference, Correlation analysis, and Regression analysis to test the relationship of variables and test hypotheses.
The study found that the majority of respondents were male, aged between 18-25 and 26-35. Financial professionals and technology industry have the largest number of respondents in terms of career distribution. The finding also found that there is a significant positive correlation between investors' willingness to invest in Bitcoin and Chinese investors' perception of Bitcoin, and there is a significant negative correlation between investor's will and government regulation. The survey also showed that investors with different levels of education have significant differences in their willingness to invest in Bitcoin. It can be concluded that the higher the educational level and perception of respondents, the higher the willingness of investors to invest in Bitcoin; the lower the government's regulation of Bitcoin, the higher the willingness of investors to invest in Bitcoin.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28117 SIU IS. Key Factors Affecting the Willingness of Chinese Investors to Invest in Bitcoin [printed text] / Rong Yi Qing, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 51 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-20
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Bitcoin
[LCSH]InvestmentKeywords: Bitcoin,
Economic Bubble,
Influence Factors,
Speculative BehaviorAbstract: As an electronic digital currency and financial asset, Bitcoin has become the most exciting Internet commercial product in recent years. Since Bitcoin began trading in Japan, the United States, China, and other countries in 2010, under the wave of the rapid development of Internet financial products, Bitcoin transactions have been active since 2013, and transaction prices have shown a dangerous upward trend. Since there is no limit on the ups and downs, and 24 hours of uninterrupted trading is possible, the market price of Bitcoin rises rapidly accompanied by large free fluctuations in prices. At the same time, China quickly became the most significant trading country for Bitcoin. In just one month in November 2013, the trading price of Bitcoin promptly rose from around 1,200 yuan to more than 8,000 yuan. In 2013, the price of Bitcoin rose more than 90 times.
This paper conducts an empirical study of the perception and willingness of Chinese Bitcoin investors. This study aims to study the motivations that may influence the willingness of Chinese investors to invest in Bitcoin, as well as the investor's intention, from a theoretical and practical perspective. The sample size is 438 respondents. This study used a semi-structured questionnaire to collect sample data. The researchers used descriptive statistics and influential statistics, including Descriptive analysis, Significance test of difference, Correlation analysis, and Regression analysis to test the relationship of variables and test hypotheses.
The study found that the majority of respondents were male, aged between 18-25 and 26-35. Financial professionals and technology industry have the largest number of respondents in terms of career distribution. The finding also found that there is a significant positive correlation between investors' willingness to invest in Bitcoin and Chinese investors' perception of Bitcoin, and there is a significant negative correlation between investor's will and government regulation. The survey also showed that investors with different levels of education have significant differences in their willingness to invest in Bitcoin. It can be concluded that the higher the educational level and perception of respondents, the higher the willingness of investors to invest in Bitcoin; the lower the government's regulation of Bitcoin, the higher the willingness of investors to invest in Bitcoin.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28117 Hold
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Barcode Call number Media type Location Section Status 32002000607313 SIU IS: SOM-MBA-2019-20 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607314 SIU IS: SOM-MBA-2019-20 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming / Lei He / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming Material Type: printed text Authors: Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 72 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Marketing Keywords: Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
KunmingAbstract: This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 SIU IS. Customers’ Perception on Marketing Strategy of Sephora Brand in Kunming [printed text] / Lei He, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 72 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-22
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Marketing Keywords: Customers’ perception,
Marketing Strategy,
SEPHORA Brand,
KunmingAbstract: This paper conducts an empirical study on SEPHORA's customer perception in Kunming. This research aims to find the customers’ views on the marketing model of the SEPHORA. And to study customers satisfaction with SEPHORA Brand. The sample size were 384 customers. This study uses a semi-structure survey questionnaire to collect data from the samples. The researcher used descriptive statistics and influential statistics including One-way ANOVA and Chi-Square to test relationships of the variables and to test hypothesis.
The research findings found that majority of the respondents were female, aged 20-30 years old, occupations were employees, education level was bachelor degrees, and were singles. The finding also found there is a significant positive correlation between product type completeness, brand integrity and customer satisfaction. The findings also revealed significant relationships between number of stores, cheaper price, locations, sales promotions, customer service and customer satisfaction. It could be conclude that the respondents were perceived marketing strategy of SEPHORA brands including products, price, distribution channel, promotion, process, people, and psychical evident at significant level 0.05.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28118 Hold
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Barcode Call number Media type Location Section Status 32002000607316 SIU IS: SOM-MBA-2019-22 c.2 SIU Independent Study Graduate Library General Shelf Available 32002000607312 SIU IS: SOM-MBA-2019-22 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Customer Satisfaction Towards the Three Private Hospitals in Mandalay / Toe Toe San / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Customer Satisfaction Towards the Three Private Hospitals in Mandalay Material Type: printed text Authors: Toe Toe San, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 51 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-08
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Private hospitals -- MandalayKeywords: Service Quality,
Tangible,
Reliability,
Responsiveness,
Assurance,
EmpathyAbstract: This paper analyses on the level of customer satisfaction between three private hospitals in Mandalay along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 150 respondents were selected from these three private Hospitals.
The survey was conducted to know the most important factor that impact on the service quality is tangible, reliability and responsiveness.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28119 SIU IS. Customer Satisfaction Towards the Three Private Hospitals in Mandalay [printed text] / Toe Toe San, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 51 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-08
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Private hospitals -- MandalayKeywords: Service Quality,
Tangible,
Reliability,
Responsiveness,
Assurance,
EmpathyAbstract: This paper analyses on the level of customer satisfaction between three private hospitals in Mandalay along with the consideration of gender, age and experience differences. Customers were selected using purposive sampling method for the study. Further, a total of 150 respondents were selected from these three private Hospitals.
The survey was conducted to know the most important factor that impact on the service quality is tangible, reliability and responsiveness.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28119 Hold
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Barcode Call number Media type Location Section Status 32002000607309 SIU IS: SOM-MBA-2019-08 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607311 SIU IS: SOM-MBA-2019-08 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Consumption Behavior of Chinese Tourists in Central World and Siam Paragon of Bangkok / Wang Xihao / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Consumption Behavior of Chinese Tourists in Central World and Siam Paragon of Bangkok Material Type: printed text Authors: Wang Xihao, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: iii, 45 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-06
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Customer behavior
[LCSH]Tourists -- ChineseAbstract: Thai tourism has a long-term contact and understanding with Chinese tourists, and has been providing more thoughtful and comprehensive services for Chinese tourists. Chinese tourists' shopping during the journey also contributes a great profit to Thai tourism. However, with the ease and convenience of Chinese tourists to Thailand, the shopping enthusiasm of Chinese tourists in Thailand is declining. At the same time, with the rise of tourism markets in other Southeast Asian countries, Thailand is likely to be robbed of the shopping market of Chinese tourists by the surrounding countries and lose a lot of business opportunities, which will have a great impact on the current tourism shopping in Thailand. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28120 SIU IS. Consumption Behavior of Chinese Tourists in Central World and Siam Paragon of Bangkok [printed text] / Wang Xihao, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - iii, 45 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-06
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Customer behavior
[LCSH]Tourists -- ChineseAbstract: Thai tourism has a long-term contact and understanding with Chinese tourists, and has been providing more thoughtful and comprehensive services for Chinese tourists. Chinese tourists' shopping during the journey also contributes a great profit to Thai tourism. However, with the ease and convenience of Chinese tourists to Thailand, the shopping enthusiasm of Chinese tourists in Thailand is declining. At the same time, with the rise of tourism markets in other Southeast Asian countries, Thailand is likely to be robbed of the shopping market of Chinese tourists by the surrounding countries and lose a lot of business opportunities, which will have a great impact on the current tourism shopping in Thailand. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28120 Hold
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Barcode Call number Media type Location Section Status 32002000598696 SIU IS: SOM-MBA-2019-06 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598720 SIU IS: SOM-MBA-2019-06 c.1 SIU Independent Study Main Library General Shelf Available SIU IS. All-for-One Tourism Development in Beihai City, China / Jingjie Zeng / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : All-for-One Tourism Development in Beihai City, China Material Type: printed text Authors: Jingjie Zeng, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 43 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-21
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Economic development
[LCSH]Tourism -- China -- BeihaiKeywords: All-for-One Tourism,
Tourist satisfaction,
Influence FactorsAbstract: Tourism is an important embodiment of human love for life, advocating harmony, praising peace, and admiring the beauty. It is increasingly becoming a spectacular humanistic phenomenon on a global scale, which has strongly stimulated economic development and social prosperity in various regions. With the development of the economy and the overall progress of society, tourism has increasingly become the daily life needs of people. At present, “All-for-one tourism” has become a hot topic in the whole society in China. The tourism sector regards it as an innovative way of thinking and working in industry management. At present, the domestic tourism scale of Chinese residents has exceeded 4 billion, and about 95% of them are individual tourists traveling by self-guided tour and self-drive tour. With the increase in the proportion of self-guided tour and the reduction of tour groups, this trend will affect the establishment of local tourism image. Without the whole-service arrangement of tour groups, tourists are more dependent on the infrastructure of the destination itself.
Hence, this paper takes Beihai City as an example to analyze the relationship between transportation, accommodation and attractions and tourist satisfaction. In the development of All-for-one tourism, local governments need to understand the impact of these factors on tourist satisfaction and improve these factors to ensure the healthy development of the local tourism industry.
In details, this paper built some relevant models and designed the questionnaire. Through the interviews and questionnaire to who are travelling in Beihai City, the first-hand data of tourist were collected, and then regression was carried out. Analysis, with tourist satisfaction as the dependent variable and influencing factors as independent variables, explored the factors affecting tourist satisfaction. Finally, according to the research and analysis, the corresponding countermeasures are given, including improve urban traffic quality, improve the quality of the scenic spot and the quality of service and improve relevant policies and increase support for the development of the hospitality industry.
The research results can provide a reference for the Beihai Municipal Government to develop local tourism, and can also provide a reference for the development of local tourism enterprises.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28121 SIU IS. All-for-One Tourism Development in Beihai City, China [printed text] / Jingjie Zeng, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 43 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-21
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Economic development
[LCSH]Tourism -- China -- BeihaiKeywords: All-for-One Tourism,
Tourist satisfaction,
Influence FactorsAbstract: Tourism is an important embodiment of human love for life, advocating harmony, praising peace, and admiring the beauty. It is increasingly becoming a spectacular humanistic phenomenon on a global scale, which has strongly stimulated economic development and social prosperity in various regions. With the development of the economy and the overall progress of society, tourism has increasingly become the daily life needs of people. At present, “All-for-one tourism” has become a hot topic in the whole society in China. The tourism sector regards it as an innovative way of thinking and working in industry management. At present, the domestic tourism scale of Chinese residents has exceeded 4 billion, and about 95% of them are individual tourists traveling by self-guided tour and self-drive tour. With the increase in the proportion of self-guided tour and the reduction of tour groups, this trend will affect the establishment of local tourism image. Without the whole-service arrangement of tour groups, tourists are more dependent on the infrastructure of the destination itself.
Hence, this paper takes Beihai City as an example to analyze the relationship between transportation, accommodation and attractions and tourist satisfaction. In the development of All-for-one tourism, local governments need to understand the impact of these factors on tourist satisfaction and improve these factors to ensure the healthy development of the local tourism industry.
In details, this paper built some relevant models and designed the questionnaire. Through the interviews and questionnaire to who are travelling in Beihai City, the first-hand data of tourist were collected, and then regression was carried out. Analysis, with tourist satisfaction as the dependent variable and influencing factors as independent variables, explored the factors affecting tourist satisfaction. Finally, according to the research and analysis, the corresponding countermeasures are given, including improve urban traffic quality, improve the quality of the scenic spot and the quality of service and improve relevant policies and increase support for the development of the hospitality industry.
The research results can provide a reference for the Beihai Municipal Government to develop local tourism, and can also provide a reference for the development of local tourism enterprises.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28121 Hold
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Barcode Call number Media type Location Section Status 32002000607307 SIU IS: SOM-MBA-2019-21 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607310 SIU IS: SOM-MBA-2019-21 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Business Plan of the College Students Creative Experience Travel Center / Zou Xinyi / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Business Plan of the College Students Creative Experience Travel Center Material Type: printed text Authors: Zou Xinyi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 40 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2019-19
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Business planning
[LCSH]Marketing
[LCSH]TravelKeywords: Business plan,
Travel CenterAbstract: College students have always been full of high aspirations for travel. However, due to its poor consumption ability, it has not been paid attention to by the market, so the tourism market lacks tourism products for college students. In recent years, with the steady growth of China's economy and people's income, college students' consumption ability has been greatly improved. Moreover, the popularity of higher education also makes the base of college students more and larger. According to the survey, college students prefer participatory and creative travel, and prefer interactive experience during travel. This paper takes the creative experience travel of college students in Chengdu as the research direction and presents the research results in the form of business plan.
In the introduction, this paper first expounds the background, project introduction and related literature review. Then from the macro environment, the industry environment to the internal environment analysis. In the process of analysis it is concluded that the project faces external opportunities and threats, as well as the advantages and disadvantages of the enterprise itself. Through SWOT analysis, the management strategy were determined. Based on STP analysis, this project is segmented and the target market is selected. Finally, based on the market demand and user characteristics, the market of this project is define as "exclusive college students 'creative experience tourism". Then, this paper expounds the marketing strategy of the project from product strategy, pricing strategy and place strategy. On the basis of the above analysis, the financial data of the project for the next five years are comprehensively predicted. At last, the risk assessment of the project is carried out from four aspects: policy, personnel, finance and market.
Through the comprehensive analysis and evaluation of the project, it is proved that the project will be an executable and worthy of investment, and it has some reference to the development of the tourism industry of college students.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28122 SIU IS. Business Plan of the College Students Creative Experience Travel Center [printed text] / Zou Xinyi, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 40 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2019-19
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Business planning
[LCSH]Marketing
[LCSH]TravelKeywords: Business plan,
Travel CenterAbstract: College students have always been full of high aspirations for travel. However, due to its poor consumption ability, it has not been paid attention to by the market, so the tourism market lacks tourism products for college students. In recent years, with the steady growth of China's economy and people's income, college students' consumption ability has been greatly improved. Moreover, the popularity of higher education also makes the base of college students more and larger. According to the survey, college students prefer participatory and creative travel, and prefer interactive experience during travel. This paper takes the creative experience travel of college students in Chengdu as the research direction and presents the research results in the form of business plan.
In the introduction, this paper first expounds the background, project introduction and related literature review. Then from the macro environment, the industry environment to the internal environment analysis. In the process of analysis it is concluded that the project faces external opportunities and threats, as well as the advantages and disadvantages of the enterprise itself. Through SWOT analysis, the management strategy were determined. Based on STP analysis, this project is segmented and the target market is selected. Finally, based on the market demand and user characteristics, the market of this project is define as "exclusive college students 'creative experience tourism". Then, this paper expounds the marketing strategy of the project from product strategy, pricing strategy and place strategy. On the basis of the above analysis, the financial data of the project for the next five years are comprehensively predicted. At last, the risk assessment of the project is carried out from four aspects: policy, personnel, finance and market.
Through the comprehensive analysis and evaluation of the project, it is proved that the project will be an executable and worthy of investment, and it has some reference to the development of the tourism industry of college students.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28122 Hold
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Barcode Call number Media type Location Section Status 32002000607308 SIU IS: SOM-MBA-2019-19 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000607305 SIU IS: SOM-MBA-2019-19 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Electronic Payment Systems, Organizational Capacity and Efficiency in Selected Business Institutions of Mogadiahu, Somilai / Farah Abdirashid Aser / Bangkok: Shinawatra University - 2018
Collection Title: SIU IS Title : Electronic Payment Systems, Organizational Capacity and Efficiency in Selected Business Institutions of Mogadiahu, Somilai Material Type: printed text Authors: Farah Abdirashid Aser, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: x, 78 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-05
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Business -- Somalia -- Mogadishu
[LCSH]Electronic funds transfers
[LCSH]PaymentKeywords: Electronic Payment Systems,
Business Institutions,
Organizational Capacity,
Organizational Efficiency,
Mogadiahu, SomilaiAbstract: This study carried out an investigation on the role of electronic payment systems and organizational capacity on business efficiency of three business institutions of Mogadishu, Somalia. The objectives of the study were 1) to examine the electronic payment systems in use at selected business institutions in Mogadishu, Somalia 2) to examine the electronic payment systems in use at selected business institutions in Mogadishu, Somalia 3) to determine the business efficiency of business institutions in Mogadishu, Somalia 4) to establish whether there is a significant relationship between electronic payment systems and business performance at selected business institutions in Mogadishu, Somalia and 5) To establish whether there is a significant relationship between electronic payment systems and business performance at selected business institutions in Mogadishu, Somalia.
The study employed descriptive correlation study design which involved both quantitative and qualitative approaches. Using the quantitative approach, the study employed structured questionnaires. Qualitative data was collected by use of the interview guide. Out of a target population of 155, 112 respondents were identified as the sample size by use of the Slovene’s formula. Simple random sampling and purposive sampling techniques were used to identify the respondents to take part in the study. Analysis entailed frequencies, percentages, means, standard deviation, t statistic, ranks and charts. Findings suggested that the electronic payment systems were poorly used and business efficiency of the companies was low. It was also established that there was a significant relationship between electronic payment systems and business efficiency which stood at 0.833 on the Pearson Correlation scale and was interpreted as positive and strong relationship. Organizational capacity was related to business efficiency at a Pearson correlation coefficient of 0.551. Regression wise, electronic payment systems and organizational capacity were found to have a significant influence on business efficiency as it was measured at an R Squared value of 0.722. The study recommends awareness creation, installation of ATM’s, training of personnel, equipping the IT department and improve security of transactions.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28123 SIU IS. Electronic Payment Systems, Organizational Capacity and Efficiency in Selected Business Institutions of Mogadiahu, Somilai [printed text] / Farah Abdirashid Aser, Author ; Walsh, John, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - x, 78 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-05
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Business -- Somalia -- Mogadishu
[LCSH]Electronic funds transfers
[LCSH]PaymentKeywords: Electronic Payment Systems,
Business Institutions,
Organizational Capacity,
Organizational Efficiency,
Mogadiahu, SomilaiAbstract: This study carried out an investigation on the role of electronic payment systems and organizational capacity on business efficiency of three business institutions of Mogadishu, Somalia. The objectives of the study were 1) to examine the electronic payment systems in use at selected business institutions in Mogadishu, Somalia 2) to examine the electronic payment systems in use at selected business institutions in Mogadishu, Somalia 3) to determine the business efficiency of business institutions in Mogadishu, Somalia 4) to establish whether there is a significant relationship between electronic payment systems and business performance at selected business institutions in Mogadishu, Somalia and 5) To establish whether there is a significant relationship between electronic payment systems and business performance at selected business institutions in Mogadishu, Somalia.
The study employed descriptive correlation study design which involved both quantitative and qualitative approaches. Using the quantitative approach, the study employed structured questionnaires. Qualitative data was collected by use of the interview guide. Out of a target population of 155, 112 respondents were identified as the sample size by use of the Slovene’s formula. Simple random sampling and purposive sampling techniques were used to identify the respondents to take part in the study. Analysis entailed frequencies, percentages, means, standard deviation, t statistic, ranks and charts. Findings suggested that the electronic payment systems were poorly used and business efficiency of the companies was low. It was also established that there was a significant relationship between electronic payment systems and business efficiency which stood at 0.833 on the Pearson Correlation scale and was interpreted as positive and strong relationship. Organizational capacity was related to business efficiency at a Pearson correlation coefficient of 0.551. Regression wise, electronic payment systems and organizational capacity were found to have a significant influence on business efficiency as it was measured at an R Squared value of 0.722. The study recommends awareness creation, installation of ATM’s, training of personnel, equipping the IT department and improve security of transactions.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28123 Hold
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Barcode Call number Media type Location Section Status 32002000599025 SIU IS: SOM-MBA-2018-05 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Cultivating virtues in EFL classroom through the Grammar Translation Method (GTM) and the Direct Method (DM) / Venus Kansopon / Bangkok: Shinawatra University - 2013
Collection Title: SIU IS Title : Cultivating virtues in EFL classroom through the Grammar Translation Method (GTM) and the Direct Method (DM) Material Type: printed text Authors: Venus Kansopon, Author ; Amporn Sa-ngiamwibool, Associated Name ; Kantatip Sinhaneti, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2013 Pagination: iv, 47 p. Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOLA-MTEIL-2013-02
Independent Study. [M.Ed.[Teaching English]]. Shinawatra University, 2014.Languages : English (eng) Descriptors: [LCSH]Teaching Keywords: Cultivating virtues, Teaching English, Grammar Translation Method (GTM), Direct Method (DM), Integration of GTM and DM Curricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28644 SIU IS. Cultivating virtues in EFL classroom through the Grammar Translation Method (GTM) and the Direct Method (DM) [printed text] / Venus Kansopon, Author ; Amporn Sa-ngiamwibool, Associated Name ; Kantatip Sinhaneti, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2013 . - iv, 47 p. ; 30 cm.
500.00 Baht
SIU IS: SOLA-MTEIL-2013-02
Independent Study. [M.Ed.[Teaching English]]. Shinawatra University, 2014.
Languages : English (eng)
Descriptors: [LCSH]Teaching Keywords: Cultivating virtues, Teaching English, Grammar Translation Method (GTM), Direct Method (DM), Integration of GTM and DM Curricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28644 Hold
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Barcode Call number Media type Location Section Status 32002000509099 SIU IS: SOLA-MTEIL-2013-02 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000509073 SIU IS: SOLA-MTEIL-2013-02 c.2 SIU Independent Study Graduate Library Thesis Corner Available