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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU Thesis. Impacts of Leadership Styles on Employee Motivation in Nepalese Banking Industry / Bikash Atreya / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Impacts of Leadership Styles on Employee Motivation in Nepalese Banking Industry Material Type: printed text Authors: Bikash Atreya, Author ; Virachai Vongbunsin, Author ; Pushkar Bajracharya, Author Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 71 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N06
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Bank and Banking -- Nepalese
[LCSH]Employee motivation
[LCSH]LeadershipKeywords: Leadership,
Transformational Leadership,
Transactional Leadership and Motivation.Abstract: The main intention of conducting the present research was to know the relationship between Leadership Style and Employees Motivation. Along with that the present research was also conducted to gain the knowledge regarding the impact of Leadership style provided by the banking industry on the employee motivation.
The present research was conducted by using quantitative method followed by exploratory and descriptive research designs. A sample size of 388 employees’ of the Nepalese commercial banks inside the Kathmandu Valley was taken to conduct the present research survey. Samples were chosen by using convenience sampling method as the employees were large in number. Questionnaire tool was used to conduct the survey whereby the collected data were analyzed, presented and used to produce key findings about perceived level of employee’s motivation. Key findings of the present study revealed that the relation between Leadership Style and Employees motivation depends upon the style and services provided by the Leaders of companies. The Leadership Style- Transformational Leadership style and Transactional Leadership Style are the major element that affects the relationship between Leader and employee motivation.
So, to achieve the exemplary level of impact on employee’s motivation the leadership styles should developed and modify according to the expectation and requirements of the employees’.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27866 SIU Thesis. Impacts of Leadership Styles on Employee Motivation in Nepalese Banking Industry [printed text] / Bikash Atreya, Author ; Virachai Vongbunsin, Author ; Pushkar Bajracharya, Author . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 71 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N06
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Bank and Banking -- Nepalese
[LCSH]Employee motivation
[LCSH]LeadershipKeywords: Leadership,
Transformational Leadership,
Transactional Leadership and Motivation.Abstract: The main intention of conducting the present research was to know the relationship between Leadership Style and Employees Motivation. Along with that the present research was also conducted to gain the knowledge regarding the impact of Leadership style provided by the banking industry on the employee motivation.
The present research was conducted by using quantitative method followed by exploratory and descriptive research designs. A sample size of 388 employees’ of the Nepalese commercial banks inside the Kathmandu Valley was taken to conduct the present research survey. Samples were chosen by using convenience sampling method as the employees were large in number. Questionnaire tool was used to conduct the survey whereby the collected data were analyzed, presented and used to produce key findings about perceived level of employee’s motivation. Key findings of the present study revealed that the relation between Leadership Style and Employees motivation depends upon the style and services provided by the Leaders of companies. The Leadership Style- Transformational Leadership style and Transactional Leadership Style are the major element that affects the relationship between Leader and employee motivation.
So, to achieve the exemplary level of impact on employee’s motivation the leadership styles should developed and modify according to the expectation and requirements of the employees’.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27866 Hold
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Barcode Call number Media type Location Section Status 32002000598498 SIU THE: SOM-MBA-2018-N06 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598936 SIU THE: SOM-MBA-2018-N06 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Value Chain in Agriculture Sector: A Study of Bagmati Zone / Prafulla Rijal / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Value Chain in Agriculture Sector: A Study of Bagmati Zone Material Type: printed text Authors: Prafulla Rijal, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 54 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N07
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Agriculture Keywords: Value Chain,
Harvesting,
Farming,
Paddy FarmingAbstract: The present research is conducted on the topic a study of value chain in agriculture sector. Its deals with the value addition in paddy farming. Nepal being the agricultural country it has been a matter of fact that most of the rice consumed are imported from India and third nations. Also it is always said that farmers do not get right value for the product and are not conscious of value chain in farming.
For the efficient completion of the research a sample of 400 farmers were taken from four districts of Bagmati Zone Kathmandu, Bhaktapur, Lalitpur and Kavrepalanchowk. Simple random sampling method was used where every element of the study population had equal and non zero chance of being selected as a sample of the study. The research study is completed using a blend of descriptive and causal research design. Quantitative method is used in the research where the questionnaires are close ended with fixed options to be selected.
In the present research study the researcher found that there was positive significant relationship between the method of farming, storing and hulling on value addition in paddy whereas there was no significant relationship between the harvesting and value addition in paddy.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27867 SIU Thesis. Value Chain in Agriculture Sector: A Study of Bagmati Zone [printed text] / Prafulla Rijal, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 54 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N07
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Agriculture Keywords: Value Chain,
Harvesting,
Farming,
Paddy FarmingAbstract: The present research is conducted on the topic a study of value chain in agriculture sector. Its deals with the value addition in paddy farming. Nepal being the agricultural country it has been a matter of fact that most of the rice consumed are imported from India and third nations. Also it is always said that farmers do not get right value for the product and are not conscious of value chain in farming.
For the efficient completion of the research a sample of 400 farmers were taken from four districts of Bagmati Zone Kathmandu, Bhaktapur, Lalitpur and Kavrepalanchowk. Simple random sampling method was used where every element of the study population had equal and non zero chance of being selected as a sample of the study. The research study is completed using a blend of descriptive and causal research design. Quantitative method is used in the research where the questionnaires are close ended with fixed options to be selected.
In the present research study the researcher found that there was positive significant relationship between the method of farming, storing and hulling on value addition in paddy whereas there was no significant relationship between the harvesting and value addition in paddy.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27867 Hold
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Barcode Call number Media type Location Section Status 32002000598522 SIU THE: SOM-MBA-2018-N07 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598902 SIU THE: SOM-MBA-2018-N07 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Enterprise Resource Planning: A Mean of Brand developing in Nepalese Schools / Asbin Poudel / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Enterprise Resource Planning: A Mean of Brand developing in Nepalese Schools Material Type: printed text Authors: Asbin Poudel, Author ; Virachai Vongbunsin, Associated Name ; Aadersh Joshi, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 47 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N08
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Enterprise Resource Planning
[LCSH]Schools -- NepalKeywords: Enterprise Resource Planning (ERP),
Information Technology (IT),
Brand Development,
Private School in Kathmandu Valley,
Correlation and RegressionAbstract: The study examines the private schools impact of enterprise resource planning (ERP) variables on brand development in Private School of Kathmandu Valley. Case study research on enterprise systems in higher education organizations has shown that the challenges associated with implementing enterprise systems in higher education occur when unique organizational characteristics found in universities do not align with the standard characteristics built into the software programs. Based on such findings, the purpose of this study was to further explore the interaction between higher education organizations and enterprise systems during Enterprise Resource Planning (ERP) implementations in order to gain insight into the effects of ERP implementations in higher education. The independent variable of ERP process, which was Services, Information technology, Smooth operation, Human Resources, marketing and sales had significant positive relationship with the dependent variables Brand development. The data also revealed that the software customizations, developed to account for unique statutory requirements, caused overwhelming implementation challenges during the enterprise software implementation and its impact on brand of the institution. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27870 SIU Thesis. Enterprise Resource Planning: A Mean of Brand developing in Nepalese Schools [printed text] / Asbin Poudel, Author ; Virachai Vongbunsin, Associated Name ; Aadersh Joshi, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 47 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N08
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Enterprise Resource Planning
[LCSH]Schools -- NepalKeywords: Enterprise Resource Planning (ERP),
Information Technology (IT),
Brand Development,
Private School in Kathmandu Valley,
Correlation and RegressionAbstract: The study examines the private schools impact of enterprise resource planning (ERP) variables on brand development in Private School of Kathmandu Valley. Case study research on enterprise systems in higher education organizations has shown that the challenges associated with implementing enterprise systems in higher education occur when unique organizational characteristics found in universities do not align with the standard characteristics built into the software programs. Based on such findings, the purpose of this study was to further explore the interaction between higher education organizations and enterprise systems during Enterprise Resource Planning (ERP) implementations in order to gain insight into the effects of ERP implementations in higher education. The independent variable of ERP process, which was Services, Information technology, Smooth operation, Human Resources, marketing and sales had significant positive relationship with the dependent variables Brand development. The data also revealed that the software customizations, developed to account for unique statutory requirements, caused overwhelming implementation challenges during the enterprise software implementation and its impact on brand of the institution. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27870 Hold
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Barcode Call number Media type Location Section Status 32002000598514 SIU THE: SOM-MBA-2018-N08 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598944 SIU THE: SOM-MBA-2018-N08 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Choices between Equity and Debt: An Empirical Study / Deependra Acharya / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Choices between Equity and Debt: An Empirical Study Material Type: printed text Authors: Deependra Acharya, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 69 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N09
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Debt
[LCSH]Empirical study -- research
[LCSH]EquityKeywords: Return on Assets,
Capital Adequacy Ratio,
Debt Equity Ratio,
Debt Assets Ratio,
Firm sizeAbstract: The study expresses the overview on equity and debt called mixed of capital structure and its impact on bank performance which has been categorized as public, joint venture and private commercial bank. Both equity and debt are capital raising means in any organizations. Mostly the fund equity is appealing because of free money during startup stage. Descriptive statistics of different relationships among dependent and independent variables examine the capital structure performance on commercial banks in Nepalese market. All the variables are of micro economic variables. Model for this study is basically deal with ROA and Tobin’s Q. These two are considered as dependent and CAR, DER, DAR, FS are independent variable. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27871 SIU Thesis. Choices between Equity and Debt: An Empirical Study [printed text] / Deependra Acharya, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 69 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N09
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Debt
[LCSH]Empirical study -- research
[LCSH]EquityKeywords: Return on Assets,
Capital Adequacy Ratio,
Debt Equity Ratio,
Debt Assets Ratio,
Firm sizeAbstract: The study expresses the overview on equity and debt called mixed of capital structure and its impact on bank performance which has been categorized as public, joint venture and private commercial bank. Both equity and debt are capital raising means in any organizations. Mostly the fund equity is appealing because of free money during startup stage. Descriptive statistics of different relationships among dependent and independent variables examine the capital structure performance on commercial banks in Nepalese market. All the variables are of micro economic variables. Model for this study is basically deal with ROA and Tobin’s Q. These two are considered as dependent and CAR, DER, DAR, FS are independent variable. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27871 Hold
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Barcode Call number Media type Location Section Status 32002000598548 SIU THE: SOM-MBA-2018-N09 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598910 SIU THE: SOM-MBA-2018-N09 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Impacts of Advertising on Consumer Behavior / Ratna Dev Bajracharya / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Impacts of Advertising on Consumer Behavior Material Type: printed text Authors: Ratna Dev Bajracharya, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 57 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N10
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Consumer behaviorKeywords: Attention,
Interest,
Desire,
Action,
Consumer BehaviorAbstract: The present research is conducted on the topic an assessment of impact of advertising on consumer behavior. The primary purpose of this research is to assess the level of impact of advertising elements influence the consumer behavior.
For the purpose of linking this research to theoretical background various statistical tools and techniques were used. A set of questionnaire was devised keeping in mind the variables to be observed that have direct or indirect relationship with each other. After the collection of the data from various sources through questionnaire and other project documents, they will be tabulated for the analysis. The data will be then analyzed and interpreted with statistical tools like percentage, average and so on.
The present research used SPSS for coding the collected data, which encode the alphabet into numerical form and derive result from it. Data was processed using statistical tool like mean, ANOVA test and many more. And finally processed data will be then used for providing the conclusion regarding the research project and determine the overall outcome of the research project.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27872 SIU Thesis. Impacts of Advertising on Consumer Behavior [printed text] / Ratna Dev Bajracharya, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 57 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N10
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Consumer behaviorKeywords: Attention,
Interest,
Desire,
Action,
Consumer BehaviorAbstract: The present research is conducted on the topic an assessment of impact of advertising on consumer behavior. The primary purpose of this research is to assess the level of impact of advertising elements influence the consumer behavior.
For the purpose of linking this research to theoretical background various statistical tools and techniques were used. A set of questionnaire was devised keeping in mind the variables to be observed that have direct or indirect relationship with each other. After the collection of the data from various sources through questionnaire and other project documents, they will be tabulated for the analysis. The data will be then analyzed and interpreted with statistical tools like percentage, average and so on.
The present research used SPSS for coding the collected data, which encode the alphabet into numerical form and derive result from it. Data was processed using statistical tool like mean, ANOVA test and many more. And finally processed data will be then used for providing the conclusion regarding the research project and determine the overall outcome of the research project.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27872 Hold
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Barcode Call number Media type Location Section Status 32002000598928 SIU THE: SOM-MBA-2018-N10 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598530 SIU THE: SOM-MBA-2018-N10 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available SIU Thesis. Consumer Buying Behavior with Respect to Product Packaging Strategy by FMCG Companies in Nepal / Bhupendra Rawal / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Consumer Buying Behavior with Respect to Product Packaging Strategy by FMCG Companies in Nepal Material Type: printed text Authors: Bhupendra Rawal, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: ix, 53 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N11
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Product Packaging
[LCSH]StrategyKeywords: Packaging,
Brand Equity,
Brand Recognition,
FMCGs,
Branding,
Innovation,
Labeling,
UsageAbstract: The primary purpose of this research is to assess the level of general consumer influence of the packaging of FMCG’s brands in Nepal. And the other purpose is to know if there was any impact on sales of products as a result of their packaging in present context of Nepal.
For the purpose of linking this research to theoretical background various statistical tools and techniques were used. A set of questionnaire was devised keeping in mind the variables to be observed that have direct or indirect relationship with each other. After the collection of the data from various sources through questionnaire and other project documents, they will be tabulated for the analysis. The data will be then analyzed and interpreted with statistical tools like percentage, average and so on.
The present research used SPSS for coding the collected data, which encode the alphabet into numerical form and derive result from it. Data was processed using statistical tool like mean, t-test, ANNOVA test and many more. And finally processed data will be then used for providing the conclusion regarding the research project and determine the overall outcome of the research project.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27873 SIU Thesis. Consumer Buying Behavior with Respect to Product Packaging Strategy by FMCG Companies in Nepal [printed text] / Bhupendra Rawal, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - ix, 53 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N11
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Product Packaging
[LCSH]StrategyKeywords: Packaging,
Brand Equity,
Brand Recognition,
FMCGs,
Branding,
Innovation,
Labeling,
UsageAbstract: The primary purpose of this research is to assess the level of general consumer influence of the packaging of FMCG’s brands in Nepal. And the other purpose is to know if there was any impact on sales of products as a result of their packaging in present context of Nepal.
For the purpose of linking this research to theoretical background various statistical tools and techniques were used. A set of questionnaire was devised keeping in mind the variables to be observed that have direct or indirect relationship with each other. After the collection of the data from various sources through questionnaire and other project documents, they will be tabulated for the analysis. The data will be then analyzed and interpreted with statistical tools like percentage, average and so on.
The present research used SPSS for coding the collected data, which encode the alphabet into numerical form and derive result from it. Data was processed using statistical tool like mean, t-test, ANNOVA test and many more. And finally processed data will be then used for providing the conclusion regarding the research project and determine the overall outcome of the research project.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27873 Hold
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Barcode Call number Media type Location Section Status 32002000598563 SIU THE: SOM-MBA-2018-N11 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598969 SIU THE: SOM-MBA-2018-N11 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Absenteeism and Employee Turnover of Co-Workers as Indicators of Job Dissatisfaction among Existing Employees: A Case Study on Service Industry in Nepal / Abhishek Tuladhar / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Absenteeism and Employee Turnover of Co-Workers as Indicators of Job Dissatisfaction among Existing Employees: A Case Study on Service Industry in Nepal Material Type: printed text Authors: Abhishek Tuladhar, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pushkar Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 62 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N13
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Industrial management Keywords: Absenteeism,
Employee Turnover,
Job dissatisfactionAbstract: Employee Absenteeism, Employee Turnover and Job Dissatisfaction are three emerging topics in today’s HR world. This research study mainly focused on whether employee absenteeism and employee turnover has direct relationship and effect on the job dis-dissatisfaction or not among the employees of five star hotels in Kathmandu valley.
A comprehensive literature was conducted in which absenteeism, causes and effects of absenteeism, absenteeism management, employee turnover, causes of employee turover, effective methods to reduce turnover, job dissatisfaction and relationship between absenteeism, turnover and dissatisfaction are defined and discussed. Various previous research, journal, reports and articles by different authors that focus on job dissatisfaction were reviewed and discussed.
For the efficient completion of the research, samples of 200 employees were taken from five star hotels within Kathmandu valley. Five point Likert’s scale questionnaire survey method was used. In the present research study the researcher found that there is positive relationship between absenteeism of co-workers and job dissatisfaction whereas there is no significant relationship between employee turnover and job dissatisfaction among employees.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27874 SIU Thesis. Absenteeism and Employee Turnover of Co-Workers as Indicators of Job Dissatisfaction among Existing Employees: A Case Study on Service Industry in Nepal [printed text] / Abhishek Tuladhar, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pushkar Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 62 p. : Tables, ill ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N13
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Industrial management Keywords: Absenteeism,
Employee Turnover,
Job dissatisfactionAbstract: Employee Absenteeism, Employee Turnover and Job Dissatisfaction are three emerging topics in today’s HR world. This research study mainly focused on whether employee absenteeism and employee turnover has direct relationship and effect on the job dis-dissatisfaction or not among the employees of five star hotels in Kathmandu valley.
A comprehensive literature was conducted in which absenteeism, causes and effects of absenteeism, absenteeism management, employee turnover, causes of employee turover, effective methods to reduce turnover, job dissatisfaction and relationship between absenteeism, turnover and dissatisfaction are defined and discussed. Various previous research, journal, reports and articles by different authors that focus on job dissatisfaction were reviewed and discussed.
For the efficient completion of the research, samples of 200 employees were taken from five star hotels within Kathmandu valley. Five point Likert’s scale questionnaire survey method was used. In the present research study the researcher found that there is positive relationship between absenteeism of co-workers and job dissatisfaction whereas there is no significant relationship between employee turnover and job dissatisfaction among employees.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27874 Hold
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Barcode Call number Media type Location Section Status 32002000598555 SIU THE: SOM-MBA-2018-N13 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598878 SIU THE: SOM-MBA-2018-N13 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU Thesis. Entrepreneurs’ Motivation and Success Factors / Urusha Chapagain / Bangkok: Shinawatra University - 2018
Collection Title: SIU Thesis Title : Entrepreneurs’ Motivation and Success Factors Material Type: printed text Authors: Urusha Chapagain, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: vii, 65 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N17
THE [MS.[MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Entrepreneur
[LCSH]MotivationKeywords: Entrepreneur,
Motivation,
Success FactorsAbstract: Entrepreneurship is increasingly recognized as an important driver of economic growth, productivity, innovation and employment, and it is widely accepted as a key aspect of economic dynamism. Transforming ideas into economic opportunities is the decisive issue of entrepreneurship. History shows that economic progress has been significantly advanced by pragmatic people who are entrepreneurial and innovative, able to exploit opportunities and willing to take risks.
The relationship between motivational and success factors for entrepreneurs success has not been intensively studied in Nepalese context. This research attempted to access motivational and success factors and their relationship with success of Entrepreneurs in Nepal. The population for this research was composed of entrepreneurs and small business owners. Convenience sampling was used in this study to choose the respondents for the study. Convenience sampling was used due to the nature of study. The data were collected through the distributed questionnaire. Respondents were approached and informed about the purpose of the survey in advance before they were given the questionnaire.
Through the literature review this study identified various motivational factors inducing entrepreneurial intention. Those factors were need for achievement, financial rewards, social recognition, need for independence and necessity. Similarly, access to capital, strong social tie, good products and services, past experience and marketing\ sales promotion were found to be the critical success factors among the entrepreneurs.
The research results revealed most of the entrepreneurs are successful because they provide good products and services with unique features having mass appeal at competitive price and good customer service. Likewise the study also discovered most of the entrepreneurs are successful because they have strong network with suppliers, customers, bank and financial institutions and related business. Thus building network must be an entrepreneur focus area. Similarly, the study identified access to capital plays an important role in order to achieve business success. Further, the study revealed entrepreneurs are successful because they have strong marketing and sales promotion and they have experience.
The study also indicated entrepreneurs with high need for achievement has exceeded expectations in business. Similarly, it can be concluded that entrepreneurs with strong need for financial rewards are successful in their business. Entrepreneurs who were working for achieving social recognition and who were motivated by necessity were also found to be successful.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27875 SIU Thesis. Entrepreneurs’ Motivation and Success Factors [printed text] / Urusha Chapagain, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 65 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU THE: SOM-MBA-2018-N17
THE [MS.[MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Entrepreneur
[LCSH]MotivationKeywords: Entrepreneur,
Motivation,
Success FactorsAbstract: Entrepreneurship is increasingly recognized as an important driver of economic growth, productivity, innovation and employment, and it is widely accepted as a key aspect of economic dynamism. Transforming ideas into economic opportunities is the decisive issue of entrepreneurship. History shows that economic progress has been significantly advanced by pragmatic people who are entrepreneurial and innovative, able to exploit opportunities and willing to take risks.
The relationship between motivational and success factors for entrepreneurs success has not been intensively studied in Nepalese context. This research attempted to access motivational and success factors and their relationship with success of Entrepreneurs in Nepal. The population for this research was composed of entrepreneurs and small business owners. Convenience sampling was used in this study to choose the respondents for the study. Convenience sampling was used due to the nature of study. The data were collected through the distributed questionnaire. Respondents were approached and informed about the purpose of the survey in advance before they were given the questionnaire.
Through the literature review this study identified various motivational factors inducing entrepreneurial intention. Those factors were need for achievement, financial rewards, social recognition, need for independence and necessity. Similarly, access to capital, strong social tie, good products and services, past experience and marketing\ sales promotion were found to be the critical success factors among the entrepreneurs.
The research results revealed most of the entrepreneurs are successful because they provide good products and services with unique features having mass appeal at competitive price and good customer service. Likewise the study also discovered most of the entrepreneurs are successful because they have strong network with suppliers, customers, bank and financial institutions and related business. Thus building network must be an entrepreneur focus area. Similarly, the study identified access to capital plays an important role in order to achieve business success. Further, the study revealed entrepreneurs are successful because they have strong marketing and sales promotion and they have experience.
The study also indicated entrepreneurs with high need for achievement has exceeded expectations in business. Similarly, it can be concluded that entrepreneurs with strong need for financial rewards are successful in their business. Entrepreneurs who were working for achieving social recognition and who were motivated by necessity were also found to be successful.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27875 Hold
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Barcode Call number Media type Location Section Status 32002000598589 SIU THE: SOM-MBA-2018-N17 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000598951 SIU THE: SOM-MBA-2018-N17 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available SIU SS. Effects of Leadership on Employee Morale in Higher Education / Abdulkadir Noor Jibril / Bangkok: Shinawatra University - 2017
Collection Title: SIU SS Title : Effects of Leadership on Employee Morale in Higher Education Material Type: printed text Authors: Abdulkadir Noor Jibril, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 34 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-M-2017-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Leadership
[LCSH]MoraleKeywords: Leadership,
Employee Morale,
Employee PerformanceAbstract: Key factors of institutional success is included morale of employees, high morale brings organizations into success path and low morale cause to failure. increase of performance, efficiency of the employee is result of high morale if the employee is more satisfied with leader his/her morale will be positive otherwise the vice versa, performance of employee is dependent to his/her morale wither is high or low so that study explores effects of leadership on employee morale in the higher education, semi structural interview has been employed to collect data from scholars with different backgrounds and experience in Thailand. Result of the study shows that morale is a mediating variable between leadership styles or practices and staff performance, if the leadership behavior is satisfied to staff the morale will be high which leads better performance if not the situation will be different. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27887 SIU SS. Effects of Leadership on Employee Morale in Higher Education [printed text] / Abdulkadir Noor Jibril, Author ; Walsh, John, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 34 p. : Tables, ill ; 30 cm.
500.00
SIU SS: SOM-PhD-M-2017-03
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Leadership
[LCSH]MoraleKeywords: Leadership,
Employee Morale,
Employee PerformanceAbstract: Key factors of institutional success is included morale of employees, high morale brings organizations into success path and low morale cause to failure. increase of performance, efficiency of the employee is result of high morale if the employee is more satisfied with leader his/her morale will be positive otherwise the vice versa, performance of employee is dependent to his/her morale wither is high or low so that study explores effects of leadership on employee morale in the higher education, semi structural interview has been employed to collect data from scholars with different backgrounds and experience in Thailand. Result of the study shows that morale is a mediating variable between leadership styles or practices and staff performance, if the leadership behavior is satisfied to staff the morale will be high which leads better performance if not the situation will be different. Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27887 Hold
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Barcode Call number Media type Location Section Status 32002000598977 SIU SS: SOM-PhD-M-2017-03 c.1 SIU Special Study Graduate Library Thesis Corner Available SIU SS. Research on Human Resource Management Issues of Cross-Border E-Commerce Enterprises: with HN Company as a Case / Li Sun / Bangkok: Shinawatra University - 2018
Collection Title: SIU SS Title : Research on Human Resource Management Issues of Cross-Border E-Commerce Enterprises: with HN Company as a Case Material Type: printed text Authors: Li Sun, Author ; Qingliang Cheng, Associated Name ; Opas Piansoongnern, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 84 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-M-2018-05
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Cross-Border
[LCSH]e-Commerce
[LCSH]Human resource managementKeywords: Cross-border e-commerce,
Human resource management,
Employee satisfaction,
Employee turnover tendencyAbstract: This paper aimed to test the impact of human resources management practices of HN company on its employee satisfaction and employee turnover tendency. Two semi-structured interviews were used to collect data about the company’s nature, main businesses, and innovative achievements it has acquired at present from the manager of Brand Promotion Department, and data about recruitment and selection system, training mode, career planning help, performance evaluation system, compensation system, and incentives system that the company is operating from the manager of Human Resource Department. Besides, a questionnaire was used to investigate the satisfaction of HN employees with human resource management practices, and to prove the validity of the relevance between predefined six HRM practices and employee turnover tendency.
The findings showed that in terms of recruitment and selection, effectiveness of selection system and interview evaluation system have an impact on employee satisfaction and employee turnover tendency; in terms of training, training opportunities and the relevancy between training content and individual career development have an impact on employee satisfaction and employee turnover tendency; in terms of career planning, post configuration, company’s help for staff career planning, and the link between personal career planning and work goals have an impact on employee satisfaction and employee turnover tendency; in terms of performance management, fairness, clearness, motivation of performance evaluation system have an impact on employee satisfaction and employee turnover tendency; in terms of compensation, the compensation’s match with job content, and the compensation level compared with other companies of the same type, and benefits have an impact on employee satisfaction and employee turnover tendency; in terms of incentives, promotion system, bonus distribution, spiritual rewards have an impact on employee satisfaction and employee turnover tendency. On this basis, the study analyzed the reasons of staff dissatisfaction with the above six HRM practices according to the responses from the interview with Human Resource Management and the staff suggestions from the questionnaire for first-line officers of HN company. Finally, the study found out that fewer employees are willing to switch to the same positions of other companies, and the tendency to voluntarily resign without targets is also very low. From this, it is concluded that employees have an emphasis on their work position, Therefore, the study suggested HR department provide employees with video interview, better training opportunities, career planning help, performance review discussion, high salary and more benefits, more material rewards and spiritual rewards, so that it can improve employee satisfaction and reduce the employee turnover rate.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27888 SIU SS. Research on Human Resource Management Issues of Cross-Border E-Commerce Enterprises: with HN Company as a Case [printed text] / Li Sun, Author ; Qingliang Cheng, Associated Name ; Opas Piansoongnern, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 84 p. : Tables, ill ; 30 cm.
500.00
SIU SS: SOM-PhD-M-2018-05
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Cross-Border
[LCSH]e-Commerce
[LCSH]Human resource managementKeywords: Cross-border e-commerce,
Human resource management,
Employee satisfaction,
Employee turnover tendencyAbstract: This paper aimed to test the impact of human resources management practices of HN company on its employee satisfaction and employee turnover tendency. Two semi-structured interviews were used to collect data about the company’s nature, main businesses, and innovative achievements it has acquired at present from the manager of Brand Promotion Department, and data about recruitment and selection system, training mode, career planning help, performance evaluation system, compensation system, and incentives system that the company is operating from the manager of Human Resource Department. Besides, a questionnaire was used to investigate the satisfaction of HN employees with human resource management practices, and to prove the validity of the relevance between predefined six HRM practices and employee turnover tendency.
The findings showed that in terms of recruitment and selection, effectiveness of selection system and interview evaluation system have an impact on employee satisfaction and employee turnover tendency; in terms of training, training opportunities and the relevancy between training content and individual career development have an impact on employee satisfaction and employee turnover tendency; in terms of career planning, post configuration, company’s help for staff career planning, and the link between personal career planning and work goals have an impact on employee satisfaction and employee turnover tendency; in terms of performance management, fairness, clearness, motivation of performance evaluation system have an impact on employee satisfaction and employee turnover tendency; in terms of compensation, the compensation’s match with job content, and the compensation level compared with other companies of the same type, and benefits have an impact on employee satisfaction and employee turnover tendency; in terms of incentives, promotion system, bonus distribution, spiritual rewards have an impact on employee satisfaction and employee turnover tendency. On this basis, the study analyzed the reasons of staff dissatisfaction with the above six HRM practices according to the responses from the interview with Human Resource Management and the staff suggestions from the questionnaire for first-line officers of HN company. Finally, the study found out that fewer employees are willing to switch to the same positions of other companies, and the tendency to voluntarily resign without targets is also very low. From this, it is concluded that employees have an emphasis on their work position, Therefore, the study suggested HR department provide employees with video interview, better training opportunities, career planning help, performance review discussion, high salary and more benefits, more material rewards and spiritual rewards, so that it can improve employee satisfaction and reduce the employee turnover rate.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27888 Hold
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Barcode Call number Media type Location Section Status 32002000599009 SIU SS: SOM-PhD-M-2018-05 SIU Special Study Graduate Library Thesis Corner Available SIU SS. Impacts of Consumer Ethnocentrism on Purchasing Intention of Domestic Mobile Phones: A Case of University Students in Nanyang City, China / Guo Xian / Bangkok: Shinawatra University - 2019
Collection Title: SIU SS Title : Impacts of Consumer Ethnocentrism on Purchasing Intention of Domestic Mobile Phones: A Case of University Students in Nanyang City, China Material Type: printed text Authors: Guo Xian, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 68 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-M-2019-01
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Mobile phone -- ResearchKeywords: consumer ethnocentrism, buy domestic, list of values, country of origin, demographic Abstract: The purpose in this study aims to find out the relationship between consumer ethnocentrism tendencies and buy domestic mobile phones, as well as the relationship between levels of consumer ethnocentrism and antecedents (list of values, country of origin) and demographic variables (gender, age, income level, and education level).
The author employs descriptive statistics including frequency, percentage, mean, and stands deviation to describe demographic data and behavior of the respondents. One-way ANOVA and Multiple Regressions were employed to test the hypothesizes of the study. According to the finding of this study, it indicated that the existence and effectiveness of consumer ethnocentrism in Nanyang City, China, which emerged as a positive relationship between consumer ethnocentrism tendencies and bought domestic, antecedents (list of values; as well as in the different levels of income and education.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27889 SIU SS. Impacts of Consumer Ethnocentrism on Purchasing Intention of Domestic Mobile Phones: A Case of University Students in Nanyang City, China [printed text] / Guo Xian, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 68 p. : Tables, ill ; 30 cm.
500.00
SIU SS: SOM-PhD-M-2019-01
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Mobile phone -- ResearchKeywords: consumer ethnocentrism, buy domestic, list of values, country of origin, demographic Abstract: The purpose in this study aims to find out the relationship between consumer ethnocentrism tendencies and buy domestic mobile phones, as well as the relationship between levels of consumer ethnocentrism and antecedents (list of values, country of origin) and demographic variables (gender, age, income level, and education level).
The author employs descriptive statistics including frequency, percentage, mean, and stands deviation to describe demographic data and behavior of the respondents. One-way ANOVA and Multiple Regressions were employed to test the hypothesizes of the study. According to the finding of this study, it indicated that the existence and effectiveness of consumer ethnocentrism in Nanyang City, China, which emerged as a positive relationship between consumer ethnocentrism tendencies and bought domestic, antecedents (list of values; as well as in the different levels of income and education.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27889 Hold
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Barcode Call number Media type Location Section Status 32002000598787 SIU SS: SOM-PhD-M-2019-01 SIU Special Study Graduate Library Thesis Corner Available SIU SS. The Influence of Entrepreneurial Structural Hole in The Growth of SMEs in Yunnan Province, China / Suo Lu / Bangkok: Shinawatra University - 2019
Collection Title: SIU SS Title : The Influence of Entrepreneurial Structural Hole in The Growth of SMEs in Yunnan Province, China Material Type: printed text Authors: Suo Lu, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 83 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU SS: SOM-PhD-M-2019-02
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Entrepreneurship
[LCSH]Small business -- Yunnan -- ChinaKeywords: Small and Medium Enterprise (SMEs),
Social Network,
Structure Hole,
Richness of Structure Hole,
Diversity of Structure Hole,
Competitiveness,
Competitiveness in Sudden Difficulties,
Competitiveness in Industry Policy Changes,
Growth of SMEsAbstract: The purpose of this study is to analyze the relationships among entrepreneurial structure hole, competitiveness of SMEs, and the growth of SMEs. SMEs are the fundamental force of the development of China. However, it is difficult for SMEs to draw advantages from the social and economic structure of China, today. Therefore, the entrepreneurial social resource is the main support for the growth of their SMEs. structure hole in a social network is the theory for studying how to select and utilize valuable different social resources for helping the growth of the enterprise. At the same time, competitiveness as the most powerful and fundamental protection for SMEs can survival in the various difficulties, it has been picked as the mediating variable to explain the relationship between structure hole (independent variable) and the growth of SMEs (dependent variable). Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27890 SIU SS. The Influence of Entrepreneurial Structural Hole in The Growth of SMEs in Yunnan Province, China [printed text] / Suo Lu, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 83 p. : Tables, ill ; 30 cm.
500.00
SIU SS: SOM-PhD-M-2019-02
Special Study. [PhD. [Philosophy in Management]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Entrepreneurship
[LCSH]Small business -- Yunnan -- ChinaKeywords: Small and Medium Enterprise (SMEs),
Social Network,
Structure Hole,
Richness of Structure Hole,
Diversity of Structure Hole,
Competitiveness,
Competitiveness in Sudden Difficulties,
Competitiveness in Industry Policy Changes,
Growth of SMEsAbstract: The purpose of this study is to analyze the relationships among entrepreneurial structure hole, competitiveness of SMEs, and the growth of SMEs. SMEs are the fundamental force of the development of China. However, it is difficult for SMEs to draw advantages from the social and economic structure of China, today. Therefore, the entrepreneurial social resource is the main support for the growth of their SMEs. structure hole in a social network is the theory for studying how to select and utilize valuable different social resources for helping the growth of the enterprise. At the same time, competitiveness as the most powerful and fundamental protection for SMEs can survival in the various difficulties, it has been picked as the mediating variable to explain the relationship between structure hole (independent variable) and the growth of SMEs (dependent variable). Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27890 Hold
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Barcode Call number Media type Location Section Status 32002000598753 SIU SS: SOM-PhD-M-2019-02 SIU Special Study Graduate Library Thesis Corner Available SIU IS. Key Factors Influencing Consumer’s Willingness to Purchase Electric Cars in GuiLin City, China / Song Hao Ning / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Key Factors Influencing Consumer’s Willingness to Purchase Electric Cars in GuiLin City, China Material Type: printed text Authors: Song Hao Ning, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vii, 44 p. Layout: Tables, illus Size: 30 cm. Price: 500.00 baht. General note: SIU IS: SOM-MBA-2019-01
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]electric power
[LCSH]Hybrid electric vehiclesKeywords: electric vehicles, consumers’ perspective, influence factors, purchase intention Abstract: Under the dual pressures of oil energy shortages and environmental pollution, many developed countries chose electric vehicles as an important development direction of the automotive industry. China also listed electric vehicles as one of the seven strategic emerging industries of the "12th Five-Year-Plan" period. With the support of the "863" special research plans on electric vehicles, some of the key technologies of electric vehicles and product development have made great progress in China. In recent years, many scholars studied how to develop electric vehicles, in particular, reached a basic consensus on developing the small electric vehicles whose technologies are basically mature. Besides, the government also introduced some relevant support policies, but the current domestic market conditions for small electric vehicles are not ideal, and consumers’ willingness to buy these cars remains low. Hence, in order to find the reasons for impeding the market development, this paper deeply investigated and analyzed the factors that influence purchase intention from the consumers’ perspective, which includes charging convenience, safety, and reliability of the vehicles, repair services, purchase and usage costs, etc.
In details, this paper built some relevant models and designed the questionnaire according to the theories of consumers’ purchase intention and the characteristics of the small electric vehicles. Through the interviews and questionnaire to those who are familiar with the electric vehicles and could afford them, the first-hand data of consumers’ intention were collected, and then an SPSS statistics software quantitative analysis was conducted as follows: firstly, the current situation of the consumers’ purchase intention was obtained through a descriptive statistics analysis, the major factors which effect the consumer’s purchase intention on the small-electric vehicles were extracted with the methodology of element study, finally, through a multiple linear regression analysis, with the purchase intention as the dependent variable the influencing factors as independent variables, the factors impacts on the purchase intention were explored.
To make the analysis results more targeted, further regression analysis was conducted under the different conditions of charging equipment ownership. Finally, according to the research analysis, related countermeasures were given, including improving using conditions of the small-electric vehicles, as well as the product quality, and reducing the users’ costs, etc.
The research findings can provide a reference for policymakers on small electric vehicle’s development, and also help the auto companies to develop new markets of these products.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27891 SIU IS. Key Factors Influencing Consumer’s Willingness to Purchase Electric Cars in GuiLin City, China [printed text] / Song Hao Ning, Author ; Fuangfa Amponstira, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 44 p. : Tables, illus ; 30 cm.
500.00 baht.
SIU IS: SOM-MBA-2019-01
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]electric power
[LCSH]Hybrid electric vehiclesKeywords: electric vehicles, consumers’ perspective, influence factors, purchase intention Abstract: Under the dual pressures of oil energy shortages and environmental pollution, many developed countries chose electric vehicles as an important development direction of the automotive industry. China also listed electric vehicles as one of the seven strategic emerging industries of the "12th Five-Year-Plan" period. With the support of the "863" special research plans on electric vehicles, some of the key technologies of electric vehicles and product development have made great progress in China. In recent years, many scholars studied how to develop electric vehicles, in particular, reached a basic consensus on developing the small electric vehicles whose technologies are basically mature. Besides, the government also introduced some relevant support policies, but the current domestic market conditions for small electric vehicles are not ideal, and consumers’ willingness to buy these cars remains low. Hence, in order to find the reasons for impeding the market development, this paper deeply investigated and analyzed the factors that influence purchase intention from the consumers’ perspective, which includes charging convenience, safety, and reliability of the vehicles, repair services, purchase and usage costs, etc.
In details, this paper built some relevant models and designed the questionnaire according to the theories of consumers’ purchase intention and the characteristics of the small electric vehicles. Through the interviews and questionnaire to those who are familiar with the electric vehicles and could afford them, the first-hand data of consumers’ intention were collected, and then an SPSS statistics software quantitative analysis was conducted as follows: firstly, the current situation of the consumers’ purchase intention was obtained through a descriptive statistics analysis, the major factors which effect the consumer’s purchase intention on the small-electric vehicles were extracted with the methodology of element study, finally, through a multiple linear regression analysis, with the purchase intention as the dependent variable the influencing factors as independent variables, the factors impacts on the purchase intention were explored.
To make the analysis results more targeted, further regression analysis was conducted under the different conditions of charging equipment ownership. Finally, according to the research analysis, related countermeasures were given, including improving using conditions of the small-electric vehicles, as well as the product quality, and reducing the users’ costs, etc.
The research findings can provide a reference for policymakers on small electric vehicle’s development, and also help the auto companies to develop new markets of these products.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27891 Hold
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Barcode Call number Media type Location Section Status 32002000598670 SIU IS: SOM-MBA-2019-01 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598654 SIU IS: SOM-MBA-2019-01 c.1 SIU Independent Study Main Library Thesis Corner Available SIU IS. Factors Influencing Chinese Tourists’ Willingness to Travel to Thailand on Their Owns / Xinyu Zhao / Bangkok: Shinawatra University - 2019
Collection Title: SIU IS Title : Factors Influencing Chinese Tourists’ Willingness to Travel to Thailand on Their Owns Material Type: printed text Authors: Xinyu Zhao, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: vi, 33 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2019-02
IS [MS.[MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Chinese -- Travel
[LCSH]Tourism -- ThailandClass number: SIU IS:SOM-MBA-2019-02 Abstract: - Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27892 SIU IS. Factors Influencing Chinese Tourists’ Willingness to Travel to Thailand on Their Owns [printed text] / Xinyu Zhao, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vi, 33 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2019-02
IS [MS.[MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Chinese -- Travel
[LCSH]Tourism -- ThailandClass number: SIU IS:SOM-MBA-2019-02 Abstract: - Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27892 Hold
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Barcode Call number Media type Location Section Status 32002000598712 SIU IS:SOM-MBA-2019-02 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000598746 SIU IS:SOM-MBA-2019-02 c.1 Book Main Library Thesis Corner Available SIU Thesis. Effect of Entrepreneurial Marketing on MSME Performance in Nepal / Shrijan Gyanwali / Bangkok: Shinawatra University - 2019
Collection Title: SIU Thesis Title : Effect of Entrepreneurial Marketing on MSME Performance in Nepal Material Type: printed text Authors: Shrijan Gyanwali, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: xi, 235 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-PhD-MS-2019-02
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Entrepreneur
[LCSH]MarketingKeywords: Entrepreneurial marketing,
Organizational performance,
Customer orientation,
Market orientation,
Entrepreneurial orientation and innovation orientationAbstract: Entrepreneurial Marketing has been applied to address the un-linear, unconventional and un-seen market situation which has been created because of competition, technological advancement and change of customers’ needs. Past studies have shown that entrepreneurial marketing has greater contribution on business performance in terms of their profitability, growth and satisfaction. In this background, the effect of entrepreneurial marketing on MSME (Micro, Small and Medium Enterprise) performance in six districts of Nepal has been carried out by testing four hypotheses and twelve sub-hypotheses. A structured questionnaire to 403 entrepreneurs and 100 customers, and in-depth interview to 39 experienced individuals of government, entrepreneurs and consumers was used to collect quantitative and qualitative data.
According to Chi-square test, four hypotheses relating to customer orientation, market orientation, entrepreneurial orientation and innovation orientation have significant relationship with performance of MSMEs in Nepal. Regression analysis shows that MSME performance is influenced by entrepreneurial marketing with 45 percent impact and ANOVA test also shows the similar types of significance relationship. Twenty-eight statements that are related to entrepreneurial marketing, out of thirty-six statements, are identified as significant elements of MSME performance by employing the exploratory factor analysis and these are classified in five factors. On the support of qualitative analysis, five-dimensional entrepreneurial marketing model of MSME performance is proposed. Influence orientation is newly added component on four components (customer, market, entrepreneurial and innovation orientation) of existing model.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27913 SIU Thesis. Effect of Entrepreneurial Marketing on MSME Performance in Nepal [printed text] / Shrijan Gyanwali, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - xi, 235 p. : Tables, ill ; 30 cm.
500.00 Baht.
SIU THE: SOM-PhD-MS-2019-02
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Entrepreneur
[LCSH]MarketingKeywords: Entrepreneurial marketing,
Organizational performance,
Customer orientation,
Market orientation,
Entrepreneurial orientation and innovation orientationAbstract: Entrepreneurial Marketing has been applied to address the un-linear, unconventional and un-seen market situation which has been created because of competition, technological advancement and change of customers’ needs. Past studies have shown that entrepreneurial marketing has greater contribution on business performance in terms of their profitability, growth and satisfaction. In this background, the effect of entrepreneurial marketing on MSME (Micro, Small and Medium Enterprise) performance in six districts of Nepal has been carried out by testing four hypotheses and twelve sub-hypotheses. A structured questionnaire to 403 entrepreneurs and 100 customers, and in-depth interview to 39 experienced individuals of government, entrepreneurs and consumers was used to collect quantitative and qualitative data.
According to Chi-square test, four hypotheses relating to customer orientation, market orientation, entrepreneurial orientation and innovation orientation have significant relationship with performance of MSMEs in Nepal. Regression analysis shows that MSME performance is influenced by entrepreneurial marketing with 45 percent impact and ANOVA test also shows the similar types of significance relationship. Twenty-eight statements that are related to entrepreneurial marketing, out of thirty-six statements, are identified as significant elements of MSME performance by employing the exploratory factor analysis and these are classified in five factors. On the support of qualitative analysis, five-dimensional entrepreneurial marketing model of MSME performance is proposed. Influence orientation is newly added component on four components (customer, market, entrepreneurial and innovation orientation) of existing model.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27913 Hold
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Barcode Call number Media type Location Section Status 32002000599587 SIU THE: SOM-PhD-MS-2019-02 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000599082 SIU THE: SOM-PhD-MS-2019-02 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available