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Socialnomics / Qualman, Erik / Wiley - 2009

Public ISBD No review available on this record. Title : Socialnomics : how social media transforms the way we live and do business Material Type: printed text Authors: Qualman, Erik (1972-), Author Publisher: Wiley Publication Date: 2009 Pagination: xix, 265 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 9780470477236 Price: 672 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Electronic commerce [LCSH]Internet marketing [LCSH]Social media [LCSH]Social networking Curricular : BBA/BSCS/MBA/MSM/MSMT/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16768 Socialnomics : how social media transforms the way we live and do business [printed text] / Qualman, Erik (1972-), Author . - Hoboken, NJ : Wiley, 2009 . - xix, 265 p. : ill., hbk. ; 24 cm. ISBN : 9780470477236 : 672 Baht Includes index. Languages : English (eng) Descriptors: [LCSH]Electronic commerce [LCSH]Internet marketing [LCSH]Social media [LCSH]Social networking Curricular : BBA/BSCS/MBA/MSM/MSMT/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16768

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32002000287373	HF5415.1265 Q16 2009	Book	Main Library	General Shelf	Available

Sticks & stones / Weber, Larry / Wiley - 2009

Public ISBD No review available on this record. Title : Sticks & stones : how digital reputations are created over time and lost in a click Material Type: printed text Authors: Weber, Larry, Author Publisher: Wiley Publication Date: 2009 Pagination: xiv, 226 p. Layout: hbk. Size: 24 cm. ISBN (or other code): 9780470457382 Price: 675 Baht Languages : English (eng) Descriptors: [LCSH]Internet in public relations [LCSH]Internet in publicity [LCSH]Public relations Curricular : BBA/BSCS/MBA/MSM/MSMT/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16769 Sticks & stones : how digital reputations are created over time and lost in a click [printed text] / Weber, Larry, Author . - Hoboken, NJ : Wiley, 2009 . - xiv, 226 p. : hbk. ; 24 cm. ISBN : 9780470457382 : 675 Baht Languages : English (eng) Descriptors: [LCSH]Internet in public relations [LCSH]Internet in publicity [LCSH]Public relations Curricular : BBA/BSCS/MBA/MSM/MSMT/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16769

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32002000287621	HM1221 W374 2009	Book	Main Library	General Shelf	Available

Implementing word of mouth marketing / Cakim, Idil M. / Wiley - 2010

Public ISBD No review available on this record. Title : Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers Material Type: printed text Authors: Cakim, Idil M. (1974-), Author Publisher: Wiley Publication Date: 2010 Pagination: xvii, 204 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 9780470442555 Price: 1316 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Telemarketing [LCSH]Word-of-mouth advertising Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16770 Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers [printed text] / Cakim, Idil M. (1974-), Author . - Hoboken, NJ : Wiley, 2010 . - xvii, 204 p. : ill., hbk. ; 24 cm. ISBN : 9780470442555 : 1316 Baht Includes index. Languages : English (eng) Descriptors: [LCSH]Telemarketing [LCSH]Word-of-mouth advertising Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16770

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32002000287605	HF5827.95 C139 2010	Book	Main Library	General Shelf	Available

Web analytics 2.0 / Kaushik, Avinash / Wiley - 2010

Public ISBD No review available on this record. Title : Web analytics 2.0 : the art of online accountability and science of customer centricity Material Type: printed text Authors: Kaushik, Avinash, Author Publisher: Wiley Publication Date: 2010 Pagination: xxv, 475 p. Layout: ill., pbk. Size: 24 cm. Accompanying material: 1 CD-ROM (4 3/4 in.) ISBN (or other code): 9780470529393 Price: 1050 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Internet marketing [LCSH]Internet users -- Statistics -- Data processing [LCSH]Web site development [LCSH]Web usage mining Curricular : BBA/BSCS/MBA/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16775 Web analytics 2.0 : the art of online accountability and science of customer centricity [printed text] / Kaushik, Avinash, Author . - Hoboken, NJ : Wiley, 2010 . - xxv, 475 p. : ill., pbk. ; 24 cm. + 1 CD-ROM (4 3/4 in.). ISBN : 9780470529393 : 1050 Baht Includes index. Languages : English (eng) Descriptors: [LCSH]Internet marketing [LCSH]Internet users -- Statistics -- Data processing [LCSH]Web site development [LCSH]Web usage mining Curricular : BBA/BSCS/MBA/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16775

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32002000286763	ZA4235 K217 2010	Book	Main Library	General Shelf	Available
32002000289247	ZA4235 K217 2010	CD Accompany	Main Library	Library Counter	Available

The sciences / Trefil, James S. / Wiley - 2010

Public ISBD No review available on this record. Title : The sciences : an integrated approach Material Type: printed text Authors: Trefil, James S. (1938-), Author ; Hazen, Robert M. (1948-), Associated Name Edition statement: 6th ed. Publisher: Wiley Publication Date: 2010 Pagination: 1 v. (various pagings) Layout: ill. (chiefly col.), col. maps, pbk. Size: 26 cm. ISBN (or other code): 9780470505816 Price: 1395 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Science -- Study and teaching (Higher) -- United States Curricular : BALA/BBA/BSCS/BSMT/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16948 The sciences : an integrated approach [printed text] / Trefil, James S. (1938-), Author ; Hazen, Robert M. (1948-), Associated Name  . -  6th ed. . - Hoboken, NJ : Wiley, 2010 . - 1 v. (various pagings) : ill. (chiefly col.), col. maps, pbk. ; 26 cm. ISBN : 9780470505816 : 1395 Baht Includes index. Languages : English (eng) Descriptors: [LCSH]Science -- Study and teaching (Higher) -- United States Curricular : BALA/BBA/BSCS/BSMT/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16948

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32002000271070	Q161.2 T786 2010 c.1	Book	Main Library	General Shelf	Available
32002000271104	Q161.2 T786 2010 c.2	Book	Main Library	General Shelf	Available

Introduction to heat transfer / Dewitt, David B. (David Brian) / Wiley - 2007

Public ISBD No review available on this record. Title : Introduction to heat transfer Material Type: printed text Authors: Dewitt, David B. (David Brian) (1948-), Author ; Incropera, Frank P., Associated Name Edition statement: 5th ed. Publisher: Wiley Publication Date: 2007 Pagination: xxv, 901 p. col. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 0471794724 Price: 300 Baht General note: Previous ed.: 2002. Languages : English (eng) Descriptors: [LCSH]Heat -- Transmission Curricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17065 Introduction to heat transfer [printed text] / Dewitt, David B. (David Brian) (1948-), Author ; Incropera, Frank P., Associated Name  . -  5th ed. . - Hoboken, NJ : Wiley, 2007 . - xxv, 901 p. col. : ill., pbk. ; 26 cm. ISBN : 0471794724 : 300 Baht Previous ed.: 2002. Languages : English (eng) Descriptors: [LCSH]Heat -- Transmission Curricular : BSMT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17065

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32002000275253	QC320 I46 2007	Book	Main Library	General Shelf	Available

Patterns of entrepreneurship. / Kaplan, Jack M. / Wiley - 2007

Public ISBD No review available on this record. Title : Patterns of entrepreneurship. Material Type: printed text Authors: Kaplan, Jack M., Author ; Warren, Anthony C., Associated Name Edition statement: 2nd ed. /bJack M. Kaplan, Anthony C. Warren. Publisher: Wiley Publication Date: 2007 Pagination: xiii, 415 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9780471737506 Price: 300 Baht Languages : English (eng) Descriptors: [LCSH]Entrepreneurship Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17079 Patterns of entrepreneurship. [printed text] / Kaplan, Jack M., Author ; Warren, Anthony C., Associated Name  . -  2nd ed. /bJack M. Kaplan, Anthony C. Warren. . - Hoboken, NJ : Wiley, 2007 . - xiii, 415 p. : ill., pbk. ; 26 cm. ISBN : 9780471737506 : 300 Baht Languages : English (eng) Descriptors: [LCSH]Entrepreneurship Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17079

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32002000275493	HB615 K174 2007	Book	Main Library	General Shelf	Available

Marketing mistakes and successes / Hartley, Robert F. / Wiley - 2009

Public ISBD No review available on this record. Title : Marketing mistakes and successes Material Type: printed text Authors: Hartley, Robert F. (1927-), Author Edition statement: 11th ed. Publisher: Wiley Publication Date: 2009 Pagination: x, 406 p. Layout: ill., pbk. Size: 23 cm. ISBN (or other code): 9780470169810 Price: 608 Baht General note: "30th anniversary." Languages : English (eng) Descriptors: [LCSH]Marketing -- United States -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17081 Marketing mistakes and successes [printed text] / Hartley, Robert F. (1927-), Author  . -  11th ed. . - Hoboken, NJ : Wiley, 2009 . - x, 406 p. : ill., pbk. ; 23 cm. ISBN : 9780470169810 : 608 Baht "30th anniversary." Languages : English (eng) Descriptors: [LCSH]Marketing -- United States -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17081

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32002000272342	HF5415.1 H3485 2009	Book	Main Library	General Shelf	Available

Optimization techniques for solving complex problems / Alba, Enrique / Wiley - 2009

Public ISBD No review available on this record. Title : Optimization techniques for solving complex problems Material Type: printed text Authors: Alba, Enrique, Author Publisher: Wiley Publication Date: 2009 Series: Wiley series on parallel and distributed computing Pagination: xxi, 476 p. Layout: ill., hbk. Size: 25 cm. ISBN (or other code): 9780470293324 Price: 3352 Baht Languages : English (eng) Descriptors: [LCSH]Computer science -- Mathematics [LCSH]Mathematical optimization [LCSH]Problem solving Curricular : BSCS/BSMT/MSIT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17295 Optimization techniques for solving complex problems [printed text] / Alba, Enrique, Author . - , 2009 . - xxi, 476 p. : ill., hbk. ; 25 cm.. - (Wiley series on parallel and distributed computing) . ISBN : 9780470293324 : 3352 Baht Languages : English (eng) Descriptors: [LCSH]Computer science -- Mathematics [LCSH]Mathematical optimization [LCSH]Problem solving Curricular : BSCS/BSMT/MSIT/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17295

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32002000272995	QA76.9.M35 O627 2009	Book	Graduate Library	General Shelf	Available

Corporate social responsibility / Kotler, Philip / Wiley - 2005

Public ISBD No review available on this record. Title : Corporate social responsibility : doing the most good for your company and your cause Material Type: printed text Authors: Kotler, Philip, Author ; Lee, Nancy (1932-), Associated Name Publisher: Wiley Publication Date: 2005 Pagination: x, 307 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 9780471476115 Price: 923 Baht General note: Published simultaneously in Canada. Corporate social responsibility Languages : English (eng) Descriptors: [LCSH]Corporate image [LCSH]Corporations -- Charitable contributions [LCSH]Social marketing [LCSH]Social responsibility of business Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17878 Corporate social responsibility : doing the most good for your company and your cause [printed text] / Kotler, Philip, Author ; Lee, Nancy (1932-), Associated Name . - Hoboken, NJ : Wiley, 2005 . - x, 307 p. : ill., hbk. ; 24 cm. ISBN : 9780471476115 : 923 Baht Published simultaneously in Canada. Corporate social responsibility Languages : English (eng) Descriptors: [LCSH]Corporate image [LCSH]Corporations -- Charitable contributions [LCSH]Social marketing [LCSH]Social responsibility of business Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17878

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32002000297158	HD60 K874 2005	Book	Graduate Library	General Shelf	Available

Organizational behavior / Hitt, Michael A. / Wiley - 2009

Public ISBD No review available on this record. Title : Organizational behavior : a strategic approach Material Type: printed text Authors: Hitt, Michael A., Author ; Colella, Adrienne (1961-), Associated Name ; Miller, C. Chet, Associated Name Publisher: Wiley Publication Date: 2009 Pagination: xxxii, 553 p. col. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9780470086971 Price: 680 Baht Languages : English (eng) Descriptors: [LCSH]Organizational behavior Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17906 Organizational behavior : a strategic approach [printed text] / Hitt, Michael A., Author ; Colella, Adrienne (1961-), Associated Name ; Miller, C. Chet, Associated Name . - Hoboken, NJ : Wiley, 2009 . - xxxii, 553 p. col. : ill., pbk. ; 26 cm. ISBN : 9780470086971 : 680 Baht Languages : English (eng) Descriptors: [LCSH]Organizational behavior Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17906

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32002000300713	HD58.7 H586 2009	Book	Main Library	General Shelf	Available

Strategic communications for nonprofit organizations / Patterson, Sally J. / Wiley - 2009

Public ISBD No review available on this record. Title : Strategic communications for nonprofit organizations : seven steps to creating a successful plan Material Type: printed text Authors: Patterson, Sally J., Author ; Radtke, Janel M., Associated Name Edition statement: 2nd ed. Publisher: Wiley Publication Date: 2009 Pagination: xiv, 274 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9780470401224 Price: 706 Baht General note: Rev. ed. of: Strategic communications for nonprofit organizations / Janel M. Radtke. c1998. Languages : English (eng) Descriptors: [LCSH]Advocacy advertising -- Planning [LCSH]Institutional advertising -- Planning [LCSH]Nonprofit organizations -- Marketing -- Planning Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17919 Strategic communications for nonprofit organizations : seven steps to creating a successful plan [printed text] / Patterson, Sally J., Author ; Radtke, Janel M., Associated Name  . -  2nd ed. . - Hoboken, NJ : Wiley, 2009 . - xiv, 274 p. : ill., pbk. ; 26 cm. ISBN : 9780470401224 : 706 Baht Rev. ed. of: Strategic communications for nonprofit organizations / Janel M. Radtke. c1998. Languages : English (eng) Descriptors: [LCSH]Advocacy advertising -- Planning [LCSH]Institutional advertising -- Planning [LCSH]Nonprofit organizations -- Marketing -- Planning Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17919

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Barcode	Call number	Media type	Location	Section	Status
32002000299154	HF5415 P318 2009	Book	Graduate Library	General Shelf	Available