From this page you can:
Home |
Publisher details
Publisher
located at Bangkok
Available items(s) from this publisher
Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Effectiveness of competition strategy of pharmaceutical companies through / Thant, Aung Aung / Bangkok : Shinawatra University - c2014
Collection Title: SIU IS Title : Effectiveness of competition strategy of pharmaceutical companies through : knowledge sharing in the medical community in Myanmar Material Type: printed text Authors: Thant, Aung Aung, Author Publisher: Bangkok : Shinawatra University Publication Date: c2014 Pagination: iv, 53 p. Size: 30 cm. Price: 500.00 General note: IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng) Descriptors: [LCSH]Health care system
[LCSH]Medication
[LCSH]Pharmaceutical CompaniesClass number: SIU IS SOM MBA 2014 M01 Abstract: The research aimed to discover whether the selected pharmaceutical companies exercised a good practice as such promote the fair competition or not. The companies need to know about rules and regulations and should follow the pharmaceutical ethical code. The government may need some implementation of legislation and law enforcement to preserve the well-being of the Mandalay medical community. The revealed that the pharmaceutical company promoted their products and brands to encourage the prescriptions from the doctors. They also used various strategies to gain the better sales. The influence of marketing strategies and activities such as advertising promotion, and persuasive selling were examined. It was found that there existed some prescription decision pattern which was determined by company's competitive influence rather than the patient's disease variable. therefore, there is a need to ensure the proper implementation of legislation and strong FDA mandatorily. This implied that the management must involve independent surveillance network and coordination with healtcare professions as well as the functional control including quality control, storage and manufacturing plant for policy implications Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25136 SIU IS. Effectiveness of competition strategy of pharmaceutical companies through : knowledge sharing in the medical community in Myanmar [printed text] / Thant, Aung Aung, Author . - Bangkok : Shinawatra University, c2014 . - iv, 53 p. ; 30 cm.
500.00
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Health care system
[LCSH]Medication
[LCSH]Pharmaceutical CompaniesClass number: SIU IS SOM MBA 2014 M01 Abstract: The research aimed to discover whether the selected pharmaceutical companies exercised a good practice as such promote the fair competition or not. The companies need to know about rules and regulations and should follow the pharmaceutical ethical code. The government may need some implementation of legislation and law enforcement to preserve the well-being of the Mandalay medical community. The revealed that the pharmaceutical company promoted their products and brands to encourage the prescriptions from the doctors. They also used various strategies to gain the better sales. The influence of marketing strategies and activities such as advertising promotion, and persuasive selling were examined. It was found that there existed some prescription decision pattern which was determined by company's competitive influence rather than the patient's disease variable. therefore, there is a need to ensure the proper implementation of legislation and strong FDA mandatorily. This implied that the management must involve independent surveillance network and coordination with healtcare professions as well as the functional control including quality control, storage and manufacturing plant for policy implications Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25136 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000580421 SIU IS: SOM-MBA-2014-M01 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. Management communication with doctors / Htet, Zin Myo / Bangkok : Shinawatra University - c2014
Collection Title: SIU IS Title : Management communication with doctors : in Mandalay when giving samples Material Type: printed text Authors: Htet, Zin Myo, Author ; Lily Lavanchawee Sujarittanonta, Associated Name ; Walsh, John Christopher, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: c2014 Pagination: xii, 47 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2014 M13
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng) Descriptors: [LCSH]Communication
[LCSH]Samples giving
[LCSH]SatisfactionClass number: SIU IS SOM MBA 2014 05 Abstract: Most of Myanmar pharmaceutical companies apply a variety of marketing strategies for their product moving. Among them, giving drug samples is the best and the most effective way. Therefore it is very important for a pharmaceutical company to choose the best way to gives samples. It is still unknown that what is the best time to meet the doctor and how many times of visit are needed during a month. Information for this purpose is still insufficient. A survey on 200 doctor M.B., B.S., and Master and free samples. It can be considered that doctors provide a few minutes to meet them and give free sample. The best way to communicate between the doctors and company representatives was found. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25137 SIU IS. Management communication with doctors : in Mandalay when giving samples [printed text] / Htet, Zin Myo, Author ; Lily Lavanchawee Sujarittanonta, Associated Name ; Walsh, John Christopher, Associated Name . - Bangkok : Shinawatra University, c2014 . - xii, 47 p. : ill, tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2014 M13
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Communication
[LCSH]Samples giving
[LCSH]SatisfactionClass number: SIU IS SOM MBA 2014 05 Abstract: Most of Myanmar pharmaceutical companies apply a variety of marketing strategies for their product moving. Among them, giving drug samples is the best and the most effective way. Therefore it is very important for a pharmaceutical company to choose the best way to gives samples. It is still unknown that what is the best time to meet the doctor and how many times of visit are needed during a month. Information for this purpose is still insufficient. A survey on 200 doctor M.B., B.S., and Master and free samples. It can be considered that doctors provide a few minutes to meet them and give free sample. The best way to communicate between the doctors and company representatives was found. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25137 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000580470 SIU IS: SOM-MBA-2014-M13 SIU Independent Study Graduate Library Thesis Corner Available SIU IS. The significance of relationship marketing among / Bangkok : Shinawatra University - 2014
Collection Title: SIU IS Title : The significance of relationship marketing among : pharmaceutical industry in Mandalay Material Type: printed text Publisher: Bangkok : Shinawatra University Publication Date: 2014 Pagination: iii, 43 p. Size: 23 cm. Languages : English (eng) Descriptors: [LCSH]Pharmaceutical industry
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: Relationship.
Marketing.
Pharmaceutical.Class number: SIU IS SOM MBA 2014 06 Abstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as companies recognize the importance of building relationship with almost all being customers, Pharmaceutical industry has also changed from research and development OR& D) oriented to marketing based. Hence, the role of firms as they are relationship marketing is becoming significant in pharmaceutical performing marketing activities. this study is to find out the methods The purpose of that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The support the effects of relationship marketing findings activities to outcomes(customer trust, customer commitment, and customer gratitude lead to customer and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25205 SIU IS. The significance of relationship marketing among : pharmaceutical industry in Mandalay [printed text] . - Bangkok : Shinawatra University, 2014 . - iii, 43 p. ; 23 cm.
Languages : English (eng)
Descriptors: [LCSH]Pharmaceutical industry
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: Relationship.
Marketing.
Pharmaceutical.Class number: SIU IS SOM MBA 2014 06 Abstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as companies recognize the importance of building relationship with almost all being customers, Pharmaceutical industry has also changed from research and development OR& D) oriented to marketing based. Hence, the role of firms as they are relationship marketing is becoming significant in pharmaceutical performing marketing activities. this study is to find out the methods The purpose of that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The support the effects of relationship marketing findings activities to outcomes(customer trust, customer commitment, and customer gratitude lead to customer and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25205 SIU IS. To open a 4 star hotel in Mandalay / Bangkok : Shinawatra University - 2014
Collection Title: SIU IS Title : To open a 4 star hotel in Mandalay : the importance of service quality in hotel Material Type: printed text Publisher: Bangkok : Shinawatra University Publication Date: 2014 Pagination: vi, 42 p. Size: 23 cm. Price: 500.00 General note: IS MS.(MBA))--Shinawatra University, 2014. Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Hotel -- Mandalay
[LCSH]Service QualityClass number: SIU IS SOM MBA 2014 07 Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25206 SIU IS. To open a 4 star hotel in Mandalay : the importance of service quality in hotel [printed text] . - Bangkok : Shinawatra University, 2014 . - vi, 42 p. ; 23 cm.
500.00
IS MS.(MBA))--Shinawatra University, 2014.
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Hotel -- Mandalay
[LCSH]Service QualityClass number: SIU IS SOM MBA 2014 07 Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25206 SIU IS. The Reason of Women Choose SPA in Mandalay, Myanmar / Nang Moe Moe San / Bangkok : Shinawatra University - 2014
Collection Title: SIU IS Title : The Reason of Women Choose SPA in Mandalay, Myanmar : Mandalay Myanmar Material Type: printed text Authors: Nang Moe Moe San, Author Publisher: Bangkok : Shinawatra University Publication Date: 2014 Pagination: vii, 37 p. Size: 23 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2014-M09
IS MS.(MBA))--Shinawatra University, 2014.Languages : English (eng) Descriptors: [LCSH]SPA
[LCSH]SPA -- aspect business
[LCSH]SPA -- Mandalay, Myanmar
[LCSH]SPA TreatmentKeywords: Spa
Women
Lifestyle
Spa treatmentClass number: SIU IS SOM-MBA-2014-M09 Abstract: This research studies the reason of women choose spa in Mandalay, which is now popular among Myanmar people. This study focus on people who realize how important the health and wellness in today’s society. Nowadays the working life can be considered very hectic and stressful. People search for places to relax and recharge themselves. Spas aim to be these places of respite, offering relaxation, treatments, pampering et cetera (International Spa Association 2013). Therefore, finding a quiet place is also a way for women to get away from the daily hassles and rejuvenating. People of all ages are starting to have higher demands that empower them to take part in new lifestyles such as spa visits. People from almost every income class are now making use of various kinds of spa treatments, and some of the treatments that are used today include massage, aromatherapy, facials, body treatment, hot or cold stone therapy, reflexology, yoga and other services. The spa industry is a new and growing phenomenon showing a clear increase during the last decades. This study focuses on the spa goers age between 25 to 50 years old women who live in Mandalay region. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25207 SIU IS. The Reason of Women Choose SPA in Mandalay, Myanmar : Mandalay Myanmar [printed text] / Nang Moe Moe San, Author . - Bangkok : Shinawatra University, 2014 . - vii, 37 p. ; 23 cm.
500.00
SIU IS: SOM-MBA-2014-M09
IS MS.(MBA))--Shinawatra University, 2014.
Languages : English (eng)
Descriptors: [LCSH]SPA
[LCSH]SPA -- aspect business
[LCSH]SPA -- Mandalay, Myanmar
[LCSH]SPA TreatmentKeywords: Spa
Women
Lifestyle
Spa treatmentClass number: SIU IS SOM-MBA-2014-M09 Abstract: This research studies the reason of women choose spa in Mandalay, which is now popular among Myanmar people. This study focus on people who realize how important the health and wellness in today’s society. Nowadays the working life can be considered very hectic and stressful. People search for places to relax and recharge themselves. Spas aim to be these places of respite, offering relaxation, treatments, pampering et cetera (International Spa Association 2013). Therefore, finding a quiet place is also a way for women to get away from the daily hassles and rejuvenating. People of all ages are starting to have higher demands that empower them to take part in new lifestyles such as spa visits. People from almost every income class are now making use of various kinds of spa treatments, and some of the treatments that are used today include massage, aromatherapy, facials, body treatment, hot or cold stone therapy, reflexology, yoga and other services. The spa industry is a new and growing phenomenon showing a clear increase during the last decades. This study focuses on the spa goers age between 25 to 50 years old women who live in Mandalay region. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25207 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000580538 SIU IS: SOM-MBA-2014-M09 SIU Independent Study Graduate Library Thesis Corner Available