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The global brand / Hollis, Nigel / New York, NY : Palgrave Macmillan - 2010
The global brand : how to create and develop lasting brand value in the world market [printed text] / Hollis, Nigel . - New York, NY : Palgrave Macmillan, 2010 . - xvii, 254 p. : ill. ; 25 cm. ISBN : 9780230620568 Languages : English (eng)
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Barcode | Call number | Media type | Location | Section | Status |
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32002000308807 | HD69.B7 H743 2010 | Book | Main Library | General Shelf | Available |