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Title : The global brand : how to create and develop lasting brand value in the world market Material Type: printed text Authors: Hollis, Nigel Publisher: New York, NY : Palgrave Macmillan Publication Date: 2010 Pagination: xvii, 254 p. Layout: ill. Size: 25 cm ISBN (or other code): 9780230620568 Languages : English (eng) Keywords: Brand name products Branding (Marketing) Link for e-copy: http://www.amazon.com/gp/reader/0230620566 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18753 The global brand : how to create and develop lasting brand value in the world market [printed text] / Hollis, Nigel . - New York, NY : Palgrave Macmillan, 2010 . - xvii, 254 p. : ill. ; 25 cm.
ISBN : 9780230620568
Languages : English (eng)
Keywords: Brand name products Branding (Marketing) Link for e-copy: http://www.amazon.com/gp/reader/0230620566 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18753 Hold
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Barcode Call number Media type Location Section Status 32002000308807 HD69.B7 H743 2010 Book Main Library General Shelf Available