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Branding / Mono (Firm) / RotoVision - 2002
Title : Branding : from brief to finished solution Material Type: printed text Authors: Mono (Firm), Author Publisher: RotoVision Publication Date: 2002 Pagination: 158 p. Layout: ill. (col.), hbk. Size: 30 cm. ISBN (or other code): 288046563X Price: 1616 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4446 Branding : from brief to finished solution [printed text] / Mono (Firm), Author . - Crans-Pres-Celigny, Hove : RotoVision, 2002 . - 158 p. : ill. (col.), hbk. ; 30 cm.
ISBN : 288046563X : 1616 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4446 Hold
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Barcode Call number Media type Location Section Status 32002000061950 HD69.B7 B72 2002 Book Main Library General Shelf Available Branding @ the digital age / Gerstman, Richard / New York : Palgrave - 2001
Title : Branding @ the digital age Material Type: printed text Authors: Gerstman, Richard, Author ; Meyers, Herbert M., Associated Name Publisher: New York : Palgrave Publication Date: 2001 Pagination: xii, 178 p. ports. Layout: hbk. Size: 25 cm. ISBN (or other code): 033394769X Price: 2985 Baht General note: "12 visions"--Spine.,Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Internet marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3459 Branding @ the digital age [printed text] / Gerstman, Richard, Author ; Meyers, Herbert M., Associated Name . - New York : Palgrave, 2001 . - xii, 178 p. ports. : hbk. ; 25 cm.
ISBN : 033394769X : 2985 Baht
"12 visions"--Spine.,Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Internet marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3459 Hold
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Barcode Call number Media type Location Section Status 32002000047298 HF5415.1265 B72 2001 c.1 Book Graduate Library General Shelf Available 32002000047306 HF5415.1265 B72 2001 c.2 Book Main Library General Shelf Available The Brandmindset / Knapp, Duane E. / New York : McGraw-Hill - 2000
Title : The Brandmindset Material Type: printed text Authors: Knapp, Duane E., Author ; BrandStrategy Inc., Associated Name Publisher: New York : McGraw-Hill Publication Date: 2000 Pagination: xxiii, 277 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 007134795X Price: 1380 Baht General note: "BranMindset [trademark], BrandPromise [trademark], Brandictionary [trademark], and BrandStrategy [trademark] are trademarks of BrandStrategy, Inc."--T.p. verso. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=859 The Brandmindset [printed text] / Knapp, Duane E., Author ; BrandStrategy Inc., Associated Name . - New York : McGraw-Hill, 2000 . - xxiii, 277 p. : ill., cloth ; 24 cm.
ISBN : 007134795X : 1380 Baht
"BranMindset [trademark], BrandPromise [trademark], Brandictionary [trademark], and BrandStrategy [trademark] are trademarks of BrandStrategy, Inc."--T.p. verso.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=859 Hold
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Barcode Call number Media type Location Section Status 32002000024784 HD69.B7 K62 2000 c.2 Book Main Library General Shelf Available 32002000024776 HD69.B7 K62 2000 c.1 Book Main Library Library Counter Available From bricks to clicks / Timacheff, Serge / New York : McGraw-Hill - 2001
Title : From bricks to clicks : 5 steps to creating a durable online brand Material Type: printed text Authors: Timacheff, Serge, Author ; Rand, Douglas E., Associated Name Publisher: New York : McGraw-Hill Publication Date: 2001 Pagination: xvi, 303 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0071371893 Price: 856 Baht Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Brand name productsCurricular : BSCS/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2577 From bricks to clicks : 5 steps to creating a durable online brand [printed text] / Timacheff, Serge, Author ; Rand, Douglas E., Associated Name . - New York : McGraw-Hill, 2001 . - xvi, 303 p. : ill., cloth ; 24 cm.
ISBN : 0071371893 : 856 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Brand name productsCurricular : BSCS/MSMT/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2577 Hold
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Barcode Call number Media type Location Section Status 32002000090215 HD69.B7 T55 2001 Book Main Library General Shelf Available Building the brand-driven business / Davis, Scott M. / Jossey-Bass - 2002
Title : Building the brand-driven business : operationalize your brand to drive profitable growth Material Type: printed text Authors: Davis, Scott M. (1964-), Author ; Dunn, Michael, Associated Name Edition statement: 1st ed. Publisher: Jossey-Bass Publication Date: 2002 Series: Jossey-Bass business & management series Pagination: xv, 299 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0787962554 Price: 85 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3995 Building the brand-driven business : operationalize your brand to drive profitable growth [printed text] / Davis, Scott M. (1964-), Author ; Dunn, Michael, Associated Name . - 1st ed. . - , 2002 . - xv, 299 p. : ill., hbk. ; 24 cm.. - (Jossey-Bass business & management series) .
ISBN : 0787962554 : 85 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3995 Hold
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Barcode Call number Media type Location Section Status 32002000057594 HD69.B7 D384 2002 Book Main Library General Shelf Available Business the sun way / Stauffer, David / Capstone - 2002
Title : Business the sun way : secrets of a new economy megabrand Material Type: printed text Authors: Stauffer, David, Author Publisher: Capstone Publication Date: 2002 Pagination: xii, 178 p. Layout: pbk. Size: 22 cm. ISBN (or other code): 1841121525 Price: 605 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1026 Business the sun way : secrets of a new economy megabrand [printed text] / Stauffer, David, Author . - Oxford : Capstone, 2002 . - xii, 178 p. : pbk. ; 22 cm.
ISBN : 1841121525 : 605 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1026 Hold
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Barcode Call number Media type Location Section Status 32002000019933 HF5415.15 S299 2002 c.1 Book Graduate Library General Shelf Available 32002000019941 HF5415.15 S299 2002 c.2 Book Main Library General Shelf Available Citizen brand / Gobe, Marc / New York : Allworth Press - 2002
Title : Citizen brand : 10 commandments for transforming brands in a consumer democracy Material Type: printed text Authors: Gobe, Marc, Author Publisher: New York : Allworth Press Publication Date: 2002 Pagination: xxxvii, 249 p. Layout: ill., hbk. Size: 23 cm. ISBN (or other code): 158115240X Price: 998 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Marketing
[LCSH]Consumers' preferences
[LCSH]Motivation research (Marketing)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6582 Citizen brand : 10 commandments for transforming brands in a consumer democracy [printed text] / Gobe, Marc, Author . - New York : Allworth Press, 2002 . - xxxvii, 249 p. : ill., hbk. ; 23 cm.
ISBN : 158115240X : 998 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Marketing
[LCSH]Consumers' preferences
[LCSH]Motivation research (Marketing)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6582 Hold
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Barcode Call number Media type Location Section Status 32002000107191 HD69.B7 G6 2002 c.2 Book Main Library General Shelf Available 32002000107183 HD69.B7 G6 2002 c.1 Book Main Library Thaksin Corner Available Citizen brands / Willmott, Michael / John Wiley & Sons - 2001
Title : Citizen brands : putting society at the heart of your business Material Type: printed text Authors: Willmott, Michael, Author Publisher: John Wiley & Sons Publication Date: 2001 Pagination: xi, 260 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0471492124 Price: 1760 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Product management
[LCSH]Social responsibility of businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1073 Citizen brands : putting society at the heart of your business [printed text] / Willmott, Michael, Author . - Chichester, New York : John Wiley & Sons, 2001 . - xi, 260 p. : ill., cloth ; 24 cm.
ISBN : 0471492124 : 1760 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Product management
[LCSH]Social responsibility of businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1073 Hold
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Barcode Call number Media type Location Section Status 32002000014710 HD60 W555 2001 c.2 Book Main Library General Shelf Available 32002000014728 HD60 W555 2001 c.1 Book Main Library Thaksin Corner Available The fall of advertising and the rise of PR / Ries, Al / New York : HarperBusiness - 2002
Title : The fall of advertising and the rise of PR Material Type: printed text Authors: Ries, Al, Author ; Ries, Laura, Associated Name Edition statement: 1st ed. Publisher: New York : HarperBusiness Publication Date: 2002 Pagination: xxi, 295 p. Layout: ill., hbk. Size: 22 cm. ISBN (or other code): 0060081988 Price: 806 Baht Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Brand name products
[LCSH]Public relationsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3975 The fall of advertising and the rise of PR [printed text] / Ries, Al, Author ; Ries, Laura, Associated Name . - 1st ed. . - New York : HarperBusiness, 2002 . - xxi, 295 p. : ill., hbk. ; 22 cm.
ISBN : 0060081988 : 806 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Brand name products
[LCSH]Public relationsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3975 Hold
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Barcode Call number Media type Location Section Status 32002000057677 HF5823 R642 2002 Book Main Library General Shelf Available A genie's wisdom / Trout, Jack / J. Wiley - 2003
Title : A genie's wisdom : a fable of how a CEO leaned to be a marketing genius Material Type: printed text Authors: Trout, Jack, Author Publisher: J. Wiley Publication Date: 2003 Pagination: viii, 120 p. Layout: ill., hbk. Size: 23 cm. ISBN (or other code): 047123608X Price: 626 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Marketing -- Decision making
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4828 A genie's wisdom : a fable of how a CEO leaned to be a marketing genius [printed text] / Trout, Jack, Author . - Hoboken, NJ : J. Wiley, 2003 . - viii, 120 p. : ill., hbk. ; 23 cm.
ISBN : 047123608X : 626 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Marketing -- Decision making
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4828 Hold
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Barcode Call number Media type Location Section Status 32002000065142 HF5415.13 T735 2003 Book Graduate Library General Shelf Available International marketing relationships / Bridgewater, Susan / New York : Palgrave - 2002
Title : International marketing relationships Material Type: printed text Authors: Bridgewater, Susan, Author ; Egan, Colin, Associated Name Publisher: New York : Palgrave Publication Date: 2002 Series: Profitable marketing relationships series Pagination: xxii, 288 p. Layout: ill., maps, hbk. Size: 26 cm. ISBN (or other code): 9780333733776 Price: 4450 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Business networks
[LCSH]Export marketing
[LCSH]Relationship marketing
[LCSH]Strategic alliances (Business)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3423 International marketing relationships [printed text] / Bridgewater, Susan, Author ; Egan, Colin, Associated Name . - , 2002 . - xxii, 288 p. : ill., maps, hbk. ; 26 cm.. - (Profitable marketing relationships series) .
ISBN : 9780333733776 : 4450 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Business networks
[LCSH]Export marketing
[LCSH]Relationship marketing
[LCSH]Strategic alliances (Business)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3423 Hold
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Barcode Call number Media type Location Section Status 32002000047991 HF1416 B75 2002 c.1 Book Graduate Library General Shelf Available 32002000048007 HF1416 B75 2002 c.2 Book Main Library General Shelf Available (Re)inventing the brand / Kapferer, Jean-Noel / Kogan Page - 2001
Title : (Re)inventing the brand : can top brands survive the new market realities? Material Type: printed text Authors: Kapferer, Jean-Noel, Author Publisher: Kogan Page Publication Date: 2001 Pagination: vi, 234 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0749435933 Price: 990 Baht General note: Originally published in French : Paris : Editions d'organisation, 2000. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3991 (Re)inventing the brand : can top brands survive the new market realities? [printed text] / Kapferer, Jean-Noel, Author . - London, Milford, Ct. : Kogan Page, 2001 . - vi, 234 p. : ill., pbk. ; 25 cm.
ISBN : 0749435933 : 990 Baht
Originally published in French : Paris : Editions d'organisation, 2000.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3991 Hold
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Barcode Call number Media type Location Section Status 32002000056836 HD69.B7 K368 2001 Book Main Library General Shelf Available