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Marketing research / Parasuraman, A. / Houghton Mifflin - 2004
Title : Marketing research Material Type: printed text Authors: Parasuraman, A., Author ; Grewal, Dhruv, Associated Name ; Krishnan, R. (Ramu), Associated Name Publisher: Houghton Mifflin Publication Date: 2004 Pagination: xxi, 643 p. Layout: ill. (some col.), hbk. Size: 27 cm. ISBN (or other code): 0618000623 Price: 872 Baht Languages : English (eng) Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10802 Marketing research [printed text] / Parasuraman, A., Author ; Grewal, Dhruv, Associated Name ; Krishnan, R. (Ramu), Associated Name . - Boston, Mass. : Houghton Mifflin, 2004 . - xxi, 643 p. : ill. (some col.), hbk. ; 27 cm.
ISBN : 0618000623 : 872 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10802 Hold
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Barcode Call number Media type Location Section Status 32002000177681 HF5415.2 P374 2004 c.1 Book Graduate Library General Shelf Available 32002000178184 HF5415.2 P374 2004 c.2 Book Main Library General Shelf Available Marketing research / Wilson, Alan M. / Prentice Hall/Financial Times - 2003
Title : Marketing research : an integrated approach Material Type: printed text Authors: Wilson, Alan M., Author Publisher: Prentice Hall/Financial Times Publication Date: 2003 Pagination: xiv, 353 p. Layout: pbk. Size: 25 cm. ISBN (or other code): 0273651137 Price: 760 Baht Languages : English (eng) Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7855 Marketing research : an integrated approach [printed text] / Wilson, Alan M., Author . - Harlow, England, New York : Prentice Hall/Financial Times, 2003 . - xiv, 353 p. : pbk. ; 25 cm.
ISBN : 0273651137 : 760 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7855 Hold
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Barcode Call number Media type Location Section Status 32002000118438 HF5415.2 W55 2003 Book Main Library General Shelf Available Marketing research / Kent, Raymond A. / International Thomson Business - 1999
Title : Marketing research : measurement, method and application Material Type: printed text Authors: Kent, Raymond A., Author Publisher: International Thomson Business Publication Date: 1999 Pagination: xiv, 334 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 1861521553 Price: 2480 Baht Languages : English (eng) Descriptors: [LCSH]Marketing research
[LCSH]Marketing research -- Great BritainCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5292 Marketing research : measurement, method and application [printed text] / Kent, Raymond A., Author . - London, New York : International Thomson Business, 1999 . - xiv, 334 p. : ill., pbk. ; 25 cm.
ISBN : 1861521553 : 2480 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing research
[LCSH]Marketing research -- Great BritainCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5292 Hold
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Barcode Call number Media type Location Section Status 32002000071199 HF5415.2 K46 1999 c.1 Book Graduate Library General Shelf Available 32002000078574 HF5415.2 K46 1999 c.2 Book Main Library General Shelf Available Marketing research / Churchill, Gilbert A. / Harcourt College Publishers - 2002
Title : Marketing research : methodological foundations Material Type: printed text Authors: Churchill, Gilbert A., Author ; Iacobucci, Dawn, Associated Name Edition statement: 8th ed. Publisher: Harcourt College Publishers Publication Date: 2002 Pagination: xxvi, 1006 p. Layout: ill., cloth Size: 27 cm. ISBN (or other code): 0030331013 Price: 841 Baht Languages : English (eng) Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=57 Marketing research : methodological foundations [printed text] / Churchill, Gilbert A., Author ; Iacobucci, Dawn, Associated Name . - 8th ed. . - Fort Worth : Harcourt College Publishers, 2002 . - xxvi, 1006 p. : ill., cloth ; 27 cm.
ISBN : 0030331013 : 841 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=57 Hold
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Barcode Call number Media type Location Section Status 32002000001220 HF5415.2 C5 2002 Book Main Library General Shelf Available Marketing research / Burns, Alvin C. / Prentice Hall - 2003
Title : Marketing research : online research applications Material Type: printed text Authors: Burns, Alvin C., Author ; Bush, Ronald F., Associated Name Edition statement: 4th ed. Publisher: Prentice Hall Publication Date: 2003 Pagination: xxxi, 642 p. col. Layout: ill., pbk. Size: 27 cm. Accompanying material: 1 CD-ROM (4 3/4 in.) ISBN (or other code): 0131205404 Price: 200 Baht Languages : English (eng) Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17086 Marketing research : online research applications [printed text] / Burns, Alvin C., Author ; Bush, Ronald F., Associated Name . - 4th ed. . - Upper Saddle River, NJ : Prentice Hall, 2003 . - xxxi, 642 p. col. : ill., pbk. ; 27 cm. + 1 CD-ROM (4 3/4 in.).
ISBN : 0131205404 : 200 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17086 Hold
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Barcode Call number Media type Location Section Status 32002000275204 HF5415.2 B967 2003 Book Main Library General Shelf Available Marketing research with SPSS/ cCarl McDaniel, Roger Gates. / McDaniel, Carl / John Wiley & Sons - 2010
Title : Marketing research with SPSS/ cCarl McDaniel, Roger Gates. Material Type: printed text Authors: McDaniel, Carl, Author ; Gates, Roger, Associated Name Edition statement: 8th ed., International student version. Publisher: John Wiley & Sons Publication Date: 2010 Pagination: xxx, 693, [65] p. Layout: ill., pbk. Size: 26 cm. Accompanying material: 1 CD-ROM (4 3/4 in.). ISBN (or other code): 9780470414361 Price: 757 Baht Languages : English (eng) Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16737 Marketing research with SPSS/ cCarl McDaniel, Roger Gates. [printed text] / McDaniel, Carl, Author ; Gates, Roger, Associated Name . - 8th ed., International student version. . - Hoboken, NJ : John Wiley & Sons, 2010 . - xxx, 693, [65] p. : ill., pbk. ; 26 cm. + 1 CD-ROM (4 3/4 in.).
ISBN : 9780470414361 : 757 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16737 Hold
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Barcode Call number Media type Location Section Status 32002000345510 HA32 M134 2010 c.2 Book Graduate Library General Shelf Available 32002000286367 HA32 M134 2010 c.1 Book Main Library General Shelf Available 32002000287324 HA32 M134 2010 CD Accompany Main Library Library Counter Available Marketing research that won't break the bank / Andreasen, Alan R. / San Francisco : Jossey-Bass - 2002
Title : Marketing research that won't break the bank : a practical guide to getting the information you need Material Type: printed text Authors: Andreasen, Alan R. (1934-), Author ; Academy for Educational Development, Associated Name ; Andreasen, Alan R. (1934-), Associated Name Edition statement: 1st ed. Publisher: San Francisco : Jossey-Bass Publication Date: 2002 Series: The Jossey-Bass nonprofit and public management series Pagination: xxv, 277 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0787964190 Price: 855 Baht General note: "The second edition of Cheap but good marketing research.","Prepared with the assistance of the Academy for Educational Development." Languages : English (eng) Descriptors: [LCSH]Marketing research Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4985 Marketing research that won't break the bank : a practical guide to getting the information you need [printed text] / Andreasen, Alan R. (1934-), Author ; Academy for Educational Development, Associated Name ; Andreasen, Alan R. (1934-), Associated Name . - 1st ed. . - , 2002 . - xxv, 277 p. : ill., hbk. ; 24 cm.. - (The Jossey-Bass nonprofit and public management series) .
ISBN : 0787964190 : 855 Baht
"The second edition of Cheap but good marketing research.","Prepared with the assistance of the Academy for Educational Development."
Languages : English (eng)
Descriptors: [LCSH]Marketing research Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4985 Hold
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Barcode Call number Media type Location Section Status 32002000066611 HF5415.2 A486 2002 Book Main Library General Shelf Available Retail marketing / McGoldrick, Peter J. / McGraw-Hill - 2002
Title : Retail marketing Material Type: printed text Authors: McGoldrick, Peter J., Author Publisher: McGraw-Hill Publication Date: 2002 Pagination: x, 658 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0077092503 Price: 1258 Baht Languages : English (eng) Descriptors: [LCSH]Marketing research
[LCSH]Retail tradeCurricular : BBA/MBA/MSM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1896 Retail marketing [printed text] / McGoldrick, Peter J., Author . - London ; aNew York : McGraw-Hill, 2002 . - x, 658 p. : ill., pbk. ; 25 cm.
ISBN : 0077092503 : 1258 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing research
[LCSH]Retail tradeCurricular : BBA/MBA/MSM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1896 Hold
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Barcode Call number Media type Location Section Status 32002000091106 HF5429 M38 2002 c.1 Book Graduate Library General Shelf Available 32002000091114 HF5429 M38 2002 c.2 Book Main Library General Shelf Available Understanding and designing market research / Webb, John R. (John Richard) / London : Thomson Learning - 2002
Title : Understanding and designing market research Material Type: printed text Authors: Webb, John R. (John Richard) (1949-), Author Edition statement: 2nd ed. Publisher: London : Thomson Learning Publication Date: 2002 Pagination: xiii, 235 p. Layout: pbk. Size: 25 cm. ISBN (or other code): 1861525761 Price: 2120 Baht General note: Previous ed. : London : Academic, 1992. Languages : English (eng) Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=878 Understanding and designing market research [printed text] / Webb, John R. (John Richard) (1949-), Author . - 2nd ed. . - London : Thomson Learning, 2002 . - xiii, 235 p. : pbk. ; 25 cm.
ISBN : 1861525761 : 2120 Baht
Previous ed. : London : Academic, 1992.
Languages : English (eng)
Descriptors: [LCSH]Marketing research Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=878 Hold
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Barcode Call number Media type Location Section Status 32002000024651 HF5415.2 W39 2002 c.1 Book Graduate Library General Shelf Available 32002000024669 HF5415.2 W39 2002 c.2 Book Main Library General Shelf Available